VIDYA BALASUBRAMANIAN
Detroit,MI
Summary
Experienced pricing professional and financial analyst with 15+ years of experience building pricing strategies, customized pricing solutions, and monetization in multinational organizations. Identifies and implements improvements that achieve cost savings and drive value throughout the organization. Collaborates with global cross-functional teams to accomplish critical financial solutions that promote strategic decision-making and drive business profitability.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Financial Consultant
SLWM
Kansas City, MO
03.2024 - 01.2025
- Led the onboarding and implementation of AR Automation solution, ensuring seamless integration with existing accounting platforms. Collaborated with finance, IT stakeholders to troubleshoot and optimize processes for $50M+ in receivables and improve DSO.
- Partnered with cross-functional teams to gather requirements, map workflows to achieve efficiency. Delivered user training sessions and documentation to implement adoption that supported 50+ user during rollout.
Director, Pricing Solutions
HSP GROUP, INC.
Tampa, FL
08.2022 - 09.2023
- Built 100+ complex high value multi-country, multi-year deal costing and pricing proposals in response to RFPs and customer pricing requests. Performed financial evaluation to assess pricing effectiveness to provide insights to leadership.
- Collaborated with Business development, Customer success, Finance, and Operations teams on developing and implementing competitive pricing strategies and discount guidance.
- Participated in deal review iterations and negotiations as a partner to Sales team creating contract pricing, term sheets and leadership presentations.
- Created Rate card structures and Price Lists for multiple service verticals. Monitored pricing exception approvals and performed ad hoc analysis on various special projects as required.
- Performed margin analysis to assess profitability of current contracts and provided recommendations to Operations and Business Development teams for revenue growth and profit optimization on contract renewals and renegotiation process.
- Built best practice processes, procedures, and templates related to pricing and deal management.
Senior Pricing Analyst - Global Outsourcing Group
RR DONNELLEY (RRD)
New York, NY
05.2007 - 08.2021
- Oversaw critical processes for six business functions for over 150 clients, including Pricing Strategy, Analytics, Pricing Implementation, Price Modeling, and Budgeting.
- Created complex, multi-year global financial models to help set long-term pricing strategies and maximize profitable growth for all products and service offerings; contributed to renewals and new business valued at $30M-$60M per year.
- Built pricing strategies for North America, the UK, and APAC regions, with a focus on maximizing profitability; analyzed, interpreted, and presented financial data and metrics to senior leadership teams to facilitate decision-making; grew the business by 50% over five years.
- Established pricing for process automation solutions and new products. Created rate cards for complex service verticals, resulting in timely responses to urgent client pricing requests (RFPs).
- Collaborated with global cross-functional teams, including Sales, Operations, Account Management, HR, and Legal, to create responses for high-value proposals and classified RFPs valuing ~$50M, leading to a 40% win rate.
- Restructured strategic pricing models by conducting thorough competitor analyses to establish the price sensitivity of new products; presented data and recommendations to executive leadership to ensure buy-in.
- Performed complex financial modeling to assess viability and profitability for setting up new satellite centers.
- Worked directly with management teams on monthly and annual P&L analysis to accurately assess project profitability and operating results. Conducted budget vs. actual variance analysis.
- Developed and implemented structured rate cards for several service offerings, for a revenue value of $200M per year.
- Chosen to lead an internal project overhauling the manual billing system and creating an automated billing system, allowing for scalability to handle high volumes of $100M+/year in invoicing.
- Managed, trained, and mentored multiple financial analysts over 10 years.
- Advised the leadership team with revenue analytics and management reports to improve decision making and drive profit improvement.
- Partnered with executive leadership teams to restructure the Incentive Plan, and developed a strategy for implementation that resulted in gross margin growth from 20% to 25%.
- Collaborated with sales, account management, and operations department heads on complex annual budgeting processes. Gathered all client, project-based budget data, and anticipated revenue to produce accurate budget forecasts, and facilitated optimal decision-making.
- Reviewed contract pricing terms, and operationalized billing structures. Built tools and techniques to facilitate effective implementation; served as the subject matter expert and point of escalation for billing concerns/ collections strategy.
- Implemented strategic solutions to manage A/R processes to control days sales outstanding (DSO) and accelerate cashflow; achieved target DSO for two consecutive quarters in 2019 and 2020.
- Oversaw, improved, and scaled the billing team's invoicing capabilities. Managed process improvements, streamlining and standardizing billing processes globally, and advancing billing automation.
- Demonstrated expertise in value-based pricing strategy/structure/modeling, pricing organizational & governance design, portfolio optimization, value propositions, discount/rebates, gain-sharing, usage-based and outcomes-based pricing.
- Provided ongoing guidance to the business units on pricing terms, revenue recognition and price negotiations.
- Performed in-depth analysis of team-based margin reports for global operations across several business units. Initiated process improvements to facilitate accurate margin reporting for annual revenue of $200M.
Education
Bachelor of Commerce - Accounting and Finance
University of Madras
Chennai, India, IndiaSkills
- Pricing Strategy
- Commercial Models
- Profitability
- Financial Planning & Analysis
- Revenue Ops
- Digital Product Pricing
- Process Improvement
- Risk Mitigation
- Budgeting & Forecasting
Certification
- Wharton Executive Education, University of Pennsylvania, Revenue Analytics: Price Optimization
- Institute of Cost and Works Accountants of India, Chennai, India, Certified Cost Accountant
Community Service
Certified Meditation and Yoga instructor, Art of Living Foundation, 2011-Present
Technical
- ERP and CRM Systems: SAP, Salesforce, CPQ, Ariba
- Software: Microsoft Excel, Word, PowerPoint, Power BI
Timeline
Financial Consultant
SLWM
03.2024 - 01.2025
Director, Pricing Solutions
HSP GROUP, INC.
08.2022 - 09.2023
Senior Pricing Analyst - Global Outsourcing Group
RR DONNELLEY (RRD)
05.2007 - 08.2021
Bachelor of Commerce - Accounting and Finance
University of Madras