VIDYASRI MURUGAPPAN
Frisco,TX
Summary
Results-driven Product Manager with 10+ years in Agile Methodology and Certified Scrum Product Owner (CSPO, Credential ID 1256297). Led the omnichannel e-commerce app and digital selling product suite used by over 59 stores and 4,000+ remote sellers and social media influencers for sales checkout, digital outreach, fulfillment tracking, and post-purchase engagement. Directed and mentored a team of Associate Product Managers, driving process improvements, ensuring timely roadmap delivery, and coaching on Agile and Scrum best practices.
Overview
13
13
years of professional experience
Work History
Senior Product Manager
Neiman Marcus Group
11.2021 - Current
- Established Digital Selling Ecosystem: Developed a data-driven content platform for 4,000+ sellers and social media influencers, achieving a 40% increase in engagement, delivering 30M email and 28M text impressions, and a click-through rate of 60%
- Built Mobile POS App: Facilitated in-store and remote checkout, managing 50% of POS traffic and generating $200M in weekly order revenue
- Enhanced Client Engagement: Based on customer shopping affinity, pattern, purchase history, and client-seller score; built numerous features to provide seller intel for better customer engagement. Drove customer engagement by 45%
- Established automated outreach- Converted post-purchase and promotional event opportunities into sales by automating outreach, resulting in $150M in impressions within the first month of launch
- Product Leadership: Directed quarterly roadmap and sprint planning, coached Associate Product Managers (APMs), managed escalations, ensured timely delivery, and handled roll-out readiness and training
- Conducted in-depth market research to drive data-driven enhancements, orchestrated successful launches leading to a 35% increase in adoption, collaborated with stakeholders to define and achieve KPIs, and mentored junior product managers to boost team productivity.
Product Manager
Brinks Home Security
03.2019 - 11.2021
- System Installation and Billing: Transitioned a traditional business model to a digital platform by developing a web application that supported end-to-end processes, including route tracking, inventory management, installation, customer billing, and receipt options
- Achieved over 10,000 installation impressions within the second month of launch, resulting in a 30% increase in installation jobs, a 60% boost in customer satisfaction, and the complete elimination of paper costs
- Field Service Scheduling: Implemented a job scheduling and resource management system that improved scheduling efficiency by 50%, resulting in increased operational efficiency and revenue growth
- Responsibilities: Led cross-functional teams to define product vision, strategy, and roadmap
- Collaborated with stakeholders to identify use cases, define scope, and break down requirements into epics and user stories with clear acceptance criteria
- Managed iterative delivery of stories, business sign-off, and release planning.
Senior Product Owner
Copart
11.2017 - 03.2019
- Managed billing and payment program, scaling across countries to support the Company's growth
- The billing suite includes- Check printing management, customer payment system, back office posting, and billing systems
- Managed e-commerce loan payment system: implemented a one-click payment option which increased customer satisfaction score by 30% and built virtual chat that reduced customer call volume by 40%
- Responsibilities: Drove end-to-end project implementation by gathering requirements, writing user stories, and prioritizing the backlog
- Acted as Scrum Master, facilitating agile ceremonies, managing blockers, and tracking burn-down charts
- Developed user training documents, led UAT sessions, and supported go-live activities.
Agile Product Owner
OPTUM 360 (formerly MedSynergies, Inc.)
02.2012 - 10.2017
- Over a span of 6 years, worked on numerous projects following agile methodologies and SDLC practices
- During the acquisition, led key project initiatives across various cross-functional teams
- Project Planning and Analysis: Created business proposals and performed ROI versus LOE analysis
- Conducted stakeholder analysis, mapped main drivers and KPIs, and performed AS-IS and TO-BE assessments to address gaps
- Led project prioritization by conducting Project Steering Committee (PSC) meetings, which aided IT teams in resource capacity planning
- Requirements Management and Implementation: Gathered requirements, wrote user stories, and collaborated with architects on solutions
- Managed backlog prioritization, oversaw end-user testing, developed training materials, and supported go-live and post-go-live plans.
Education
Master of Science - Computer Science
The University of Texas at Dallas
Texas, USASkills
- Agile Methodology
- SDLC management
- Portfolio and Program management
- Product Strategy
- Roadmap Management
- Backlog management
- Product Launch
- Team Management
- Data Analysis
- Stakeholder Communication
- Story writing
- User Acceptance Validation
- Go Live support & training
Timeline
Senior Product Manager
Neiman Marcus Group
11.2021 - Current
Product Manager
Brinks Home Security
03.2019 - 11.2021
Senior Product Owner
Copart
11.2017 - 03.2019
Agile Product Owner
OPTUM 360 (formerly MedSynergies, Inc.)
02.2012 - 10.2017
Master of Science - Computer Science
The University of Texas at Dallas
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