Vienna Hayden

• Planned and executed web, SEO, database marketing, and social media advertising campaigns leading team of experts in each area.
• Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers, and monitoring competition.
• Built and strengthened strategic relationships with vendors, advertising agencies, and leading Dealership, Contracting, and Real Estate partners, increasing sales by 20% on average.
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Utilized techniques such as cold calling, networking and prospecting to develop new leads while conducting high-ticket sales calls with 30% average closing ratio.

• Manages professional real estate investment company; including property acquisition, facilitation, rehab, marketing & sales, and entitlements – planning & zoning, utilities, plan approvals, permitting, geotechnical studies, due diligence - construction management, project management – budgeting, scheduling, and coordination - bookkeeping, forecasting, and property management
• Facilitated acquisition of 322 assets under management in 18 months.
• Experienced in owning and managing SFRs to large multi-unit properties including buy & holds, flips, short sales, and syndications
• Extensive national market research & knowledge, specifically in Southwest, Midwest, and California regions
• Preparation of offering memorandums, deal structuring & finance
• Developed and presented proposals to clients to raise awareness of potential real estate investments

• Collaborated with CMO and VP of Medical Affairs and managed hospital-wide process improvement project focused on standardizing inpatient discharge process and improving overall post-acute care and performance outcome measures.
• Structured project through Lean and Six Sigma frameworks, utilizing DMAIC and quality improvement tools such as root cause analysis, process mapping, and data analysis.
• Formulated road map towards standardizing discharge process and post-acute care strategies.
• Used process improvement tools to separate and combine tasks into efficient workflow, improving efficiency by +$1 million in cost savings.
• Created set of management metrics based on current discharge and post-acute care data illustrating current state for comparison against national averages.

• Managed processes, projects, and prioritization of responsibilities for Client Services Technology Manager and team of 25+ people, akin to Chief of Staff role at other companies
• Designed, operated, and systematized existing business processes pertaining to management metrics, root cause analysis, employee on- and off-boarding, meeting management, communications, and office management.
• Developed strategic road map interfaced with Senior Management through identifying short and long term initiatives aligned with end of year strategies and built aligned schedule
• Implemented root-cause analysis process to map and understand key weaknesses within team using Lean and Six Sigma methodologies
• Planned and executed departmental events with $5k – $15k budgets and up to 50 attendees as well as travel.

• Built electrical contracting company from ground-up as one of the youngest females in Arizona
• Developed client relations resulting in $100K of contracted projects during first year of business
• Coordinated all project schedules and budgets, including forecasts for staffing and workflow analyses, for team of 5-10
• Achieved project profitability averaging around 20% margins, above 15% industry standard, which resulted in 20% net profitability above operating costs.

• Responsible for business development, preconstruction, and project management of large-scale commercial projects, ranging from $1.2 million - $10 million
• Oversaw project operations through schedule management, workflow analysis, process improvement, and staff forecasting, which were utilized to sustain project expenses within budgets while collaborating to manage team of 10-30
• Led company relationship expansion initiative with larger clients by culminating $2.1 million in project opportunities.
• Reviewed contractor proposals to determine favorable partnerships for on-time and under-budget project completion

GPA: 4.0, Graduated Summa Cum Laude, received Arizona Graduate Scholar Award

Completed medical school pre-requisite course work while contributing significant clinical hours to shadowing physicians (+1500 hours) and volunteer work (+200 hours