VIGNESH NAIDU
Los Angeles,CA
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Specialist
HW MAMBA LLC
09.2023 - Current
- Designed and executed marketing programs across digital, social media, email marketing, events, and trade shows, increasing overall customer engagement by 40%
- Developed and managed end-to-end email strategies, scheduling, and deployment, boosting open rates by 25% and click-through rates by 20%
- Created and optimized Google Ad campaigns, Programmatic Display, Retargeting, and Paid Social Ads, resulting in a 35% increase in conversions and a 30% rise in revenue
- Utilized the Dexter Live App to streamline customer interactions, track customer feedback, and analyze service trends, resulting in a 20% improvement in response times and a 15% increase in customer satisfaction.
Freelance - Marketing Consultant
Precision Driving School
01.2024 - 03.2024
- Promoted personal driving lessons through targeted digital marketing, increasing client inquiries by 35%
- Applied marketing strategies, including chain marketing and Google Ad Campaigns (SEM) achieving a 25% increase in conversion rates
- Analyzed customer feedback from social media using Python and machine learning models, leading to a 20% boost in customer satisfaction and a 15% increase in retention.
Marketing Consultant
UPK9_LA
01.2024 - 03.2024
- Analyzed email performance metrics, implemented A/B testing, MVT and improved email templates resulting in 18% increase in open rates and 15% increase in click-through-rates
- Managed Google Ads campaigns with a monthly budget of $5,000, achieving a 10% conversion rate and reducing cost per acquisition by 15%
- Developed and managed new and existing management reports for tracking and monitoring marketing performance.
Education
Master of Science - Marketing Analytics
California State University, Long Beach
Long Beach08.2023
Master of Commerce - Business Management
R. A. Podar College, India
Mumbai04.2022
Bachelor of Management Studies - Marketing
SIES College of Commerce And Economics, India
Mumbai03.2021
Skills
- Python
- SQL
- Tableau
- Qualtrics Survey Software
- IBM SPSS Statistics
- SAP
- Big Query
- Data Wrangling
Projects
Google Online Marketing Challenge (NMI)
• Designed and launched a successful SEO campaign with 2x CTR and 34% increase in ROAS.
Website and Facebook Ad Analytics
• Performed detailed analysis of Facebook ad campaigns, tracking performance metrics and ROI to optimize advertising strategies. Utilized SEMrush to evaluate and improve SEO strategies, increasing website visibility and organic traffic.
Demand Prediction for Seoul Bike Rentals
• Trailblazed application of machine learning models achieving 85% accuracy in predicting bike rental demand using Seoul Bike dataset.
Consumer Insights on Ice Cream Brands
• Championed utilization of advanced machine learning techniques, achieving 95% accuracy, on a comprehensive ice cream dataset encompassing Breyers, Haagen-Dazs, Ben & Jerry's, and Talenti brands.
Certification
• Google Ads: Display, Video, Search
• Google Analytics
• HubSpot Inbound Marketing
• HubSpot SEO 1 & 2
• Free Code Camp: Machine Learning with Python
• Hacker Rank: SQL (Basic and Intermediate)
Timeline
Marketing Consultant
UPK9_LA
01.2024 - 03.2024
Freelance - Marketing Consultant
Precision Driving School
01.2024 - 03.2024
Marketing Specialist
HW MAMBA LLC
09.2023 - Current
Master of Science - Marketing Analytics
California State University, Long Beach
Master of Commerce - Business Management
R. A. Podar College, India
Bachelor of Management Studies - Marketing
SIES College of Commerce And Economics, India
• Google Ads: Display, Video, Search
• Google Analytics
• HubSpot Inbound Marketing
• HubSpot SEO 1 & 2
• Free Code Camp: Machine Learning with Python
• Hacker Rank: SQL (Basic and Intermediate)
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