Vijay Ramachandran
Princeton,NJ
Summary
Results-driven 24 with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Proven strengths in all aspects of the sales process, marketing management and cross-cultural experience (China, India, USA, Middle east).
Overview
25
25
years of professional experience
1
1
Certification
Work History
VICE PRESIDENT
Henkel Corporation
01.2020 - Current
- Manage the strategy and delivery for the 260M$ packaging adhesives business including the key accounts in North American region markets
- In addition, manage the 22M$ global transdermal business for P&L
- Delivered superior profitability and growth across the region for the packaging business (Topline 17% 2021, grew EBIT by 5%)
- Delivered growth for the transdermal business (22% YOY), while maintaining profitability
- Zero attrition across the top 40 accounts, new growth projects and innovation pipeline across all accounts
- Won the global award for second best SBU in all of Henkel adhesives in 2021, - MARKETING, (Packaging & Consumer Adhesives) North America & LAN
Global Digital Lead
Henkel Packaging & Consumer Adhesives
08.2017 - 12.2019
- Lead the marketing, channel & technology management organization for North America and Latin America North
- Lead a team of 7 Direct and 19 Indirect reports
- Develop the digital roadmap for the global business and drive digitalization across the business
- Lead the creation and implementation of marketing roadmaps aligned with the business unit strategies to drive growth and profitability
- Create and managed the channel roadmap (84M$) drive growth across the channel (6% growth in 2018)
- Manage the pricing organization and technology management and deliver cost of goods savings projects
- (8M $ in 2018)
- Implement price increases to manage margin based on raw material movement and market opportunities – (15M$ in 2018)
- Manage the sales & channel excellence for the global business including implementing and rolling out the new C4C CRM system (For 1500 employees)
Regional Marketing Head
Henkel Adhesive Technologies
01.2014 - 01.2017
- India Middle East & Africa)-Packaging & consumer Adhesives
- Establish and lead the marketing organization in the IMEA region for the industrial adhesives business
- Develop and implement marketing strategy supporting growth of the entire packaging and consumer goods adhesives business
- Manage and drive the product and technology management program for the region- deliver savings on COGS
- Manage and drive branding and marcom activities (digital) to support business growth
- Manage the key strategic initiatives and lead generation for the business- (CRM)
- Manage the regional P&L for the tapes & labels business in the region (6.6M$ in 2018)
Global Venture Leader
E.I.DuPont de Nemours & Co, DuPont Packaging
01.2011 - 01.2014
- Graphics
- Lead a new business venture to achieve commercialization for a new product line creating a new growth opportunity for the packaging graphics business in an adjacent technology space to attain commercialization to create an 80-100M$ business revenue within the first 5 years of launch, reporting includes a team of 20 members and a cross functional global project team
- Technology roadmap development and IP strategy for the venture, develop and validate the value proposition across the value chain
- Marketing plan including pricing, branding, positioning & global go to market strategy
- Business model design and development to capture value and create differentiation and sustainability
- Manage the project team and take venture through critical management reviews and internal stage gate process to commercialization.
Manager-Marketing
DuPont China Holding Co Ltd
01.2009 - 01.2011
- DuPont Packaging Graphics
- A strategic role for an 80M $ business and included managing a team of 5 regional marketing managers to create and drive regional marketing & strategy
- Developed a successful differentiated strategy to compete and maintain share at the low end of the 20M$ corrugated segment
- Improved profitability and through effective mix enrichment and grew the regional contribution by 5M$ in 2 years
- Improved market share in key segments by 10% by designing and implementing a new sales incentive plan
- Created the strategy roadmap that initiated the need for a new product offering and development of a new business venture
New business development Manager
DuPont China Holding Co Ltd
01.2006 - 01.2009
- Six Sigma Black Belt)-DuPont Packaging Graphics
- Specifically tasked to grow a strategic segment for the business in a key growth market, this involved growing sales in an extremely challenging segment where there is a strong not in-kind incumbent technology
- The role involved creating and leading a new team to grow the business from less than 2M$ to around 8M$ in less than 3 years.
Business Head
DuPont India Ltd
01.1999 - 01.2006
- Rose from senior sales executive to being responsible for the business of the Imaging Technologies business in Indian subcontinent, covering India, Sri-Lanka, Bangladesh for profitability, sales and people.
Executive Officer
The Paper Product Ltd
01.1996 - 01.1998
Education
Masters in Business Administration - Information, Management Studies, Marketing
K.J.Somaiya Institute of Management Studies
MumbaiBachelor’s - economics
Osmania University
Hyderbad, IndiaExecutive Education - Disruptive Innovation
Harvard Business School
Skills
- Business Strategy
- P&L Management
- Change and Growth Management
- Venture management
- Commercial leadership
Certification
Six Sigma Black Belt
Timeline
VICE PRESIDENT
Henkel Corporation
01.2020 - Current
Global Digital Lead
Henkel Packaging & Consumer Adhesives
08.2017 - 12.2019
Regional Marketing Head
Henkel Adhesive Technologies
01.2014 - 01.2017
Global Venture Leader
E.I.DuPont de Nemours & Co, DuPont Packaging
01.2011 - 01.2014
Manager-Marketing
DuPont China Holding Co Ltd
01.2009 - 01.2011
New business development Manager
DuPont China Holding Co Ltd
01.2006 - 01.2009
Business Head
DuPont India Ltd
01.1999 - 01.2006
Executive Officer
The Paper Product Ltd
01.1996 - 01.1998
Masters in Business Administration - Information, Management Studies, Marketing
K.J.Somaiya Institute of Management Studies
Bachelor’s - economics
Osmania University
Executive Education - Disruptive Innovation
Harvard Business School
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