VIKASH A. PATEL
East Windsor,NJ
Summary
Accomplished strategic market intelligence professional with extensive experience at Novo Nordisk. Expertise spans various roles of increasing responsibilities, supporting various therapeutic areas and business partners across the organization. Demonstrated ability to streamline processes, mentor colleagues, and provide comprehensive insights to drive business decisions. Strategic efforts have led to recognitions and promotions, highlighting commitment to excellence and the Novo Nordisk Way.
Overview
13
13
years of professional experience
Work History
Associate Director - Strategic Market Intelligence
Novo Nordisk
2023.07 - Current
- While continuing to support the Market Access and Public Affairs organization, i am also the therapeutic lead supporting MASH, and provide consultative support for the MBU, specifically as it relates to biosimilar insulins, impact of IRA, and any market implications
- As a CI lead for MASH, I work directly with key leadership across both NNI and NN, advising on the go-to-market strategy for our internal pipeline through external competitive assessments, monitoring both US and Global competitor activity
- Led a two-day competitive simulation workshop with key liver health business partners, game planning and strategizing against current and future competitive threats and market dynamics
- Continue to act as team lead for all benchmarking efforts (competitor sales FTEs, patient affordability and copay tracking, Health System strategy)
- Leading and mentoring various GBS colleagues in an effort to streamline and modernize processes and reporting (contract management, report modernization)
- Actively working on creating a new analytical capability within our team, in hopes of bringing in quantitive insight generation to support qualitative insights by setting up an emerging therapy and pipeline analytics functionality
Sr. Manager - Strategic Market Intelligence
Novo Nordisk
2019.06 - 2023.07
- Led Market Intelligence efforts supporting key business partners across the organization, focusing on competitor and customer strategies and tactics in response to market events
- Managed external vendors and partnerships, overseeing contracts and relationships with companies like Bloomberg, IQVIA, AlphaSense, EvaluatePharma, etc..
- Spearheaded creation and distribution of weekly COVID-19 memos in 2020, contributed to Market Access and Public Affairs initiatives, and managed comprehensive trackers.
- Expanded responsibilities to include supporting mature brands and overseeing GBS team members, leading industry benchmarking projects and managing CI efforts for the BioPharm franchise.
- Further enhanced my role to provide direct support to TAs like Insulin and PH1, managed and trained team members, and influenced design improvements at AlphaSense. Additionally, conducted workshops, attended industry conferences, and facilitated leadership initiatives.
Manager - Strategic Market Intelligence
Novo Nordisk
2017.06 - 2019.06
- Established a new business partnership with the Market Access and Public Affairs organization, fostering a two-way flow of information and aligning on business strategies. Represented the team as a training business partner across NNI, providing competitor market overviews to various departments across the organization.
- Created new insight generating deliverables (Patient Affordability Tracker, Counter-Intelligence training, and managed the monthly competitor launch tracker, reaching approximately 1,000 colleagues across the enterprise.
- Managed various external vendors and built working relationships with field Account managers to share insights related to key market events and customer/competitor earnings.
Business Insights Manager (Field Effectiveness)
NOVO NORDISK
2015.09 - 2017.06
- Partnered with the Growth Hormone sales team to conducted sub-national business analysis, developing targeted strategies and tactics for field team effectiveness.
- Collaborated with Market Access Account Executives to develop pull-through strategies for key account wins and quarterly business review decks for customer meetings.
- Led pull-through workshops at various business meetings, offsites and POAs.
Global Strategy & Business Intelligence Manager
LIFECELL CORPORATION
2013.04 - 2015.08
- Led business intelligence efforts collaborating with internal and external business partners to provide actionable insights. Played an active role in the strategic planning process, developing monthly market reports, and providing assistance with market modeling and project valuation for BD assessments. Introduced new analytical techniques, created user-friendly templates, and worked directly with the C-Suite on board presentations and ad-hoc requests.
Global Strategy/Business Development Analyst
LIFECELL CORPORATION
2011.06 - 2013.04
- Supported business development through quantitative modeling, company valuations, and competitive analysis, contributing to multi-million dollar deal assessments and providing recommendations to senior management. Created automated global valuation models and conducted primary and secondary market research for geographic expansion, offering quantitative analysis and scenario modeling for project teams.
Market Research MBA Intern
FOREST LABORATORIES, INC.
- Project One: Analyzed OTC market to determine opportunities for launch brand
- Conducted qualitative and quantitative research on multiple brands, identifying top competitors within OTC market
- Performed secondary research utilizing multiple databases to analyze relevant markets, disease states, and opportunities for multiple brands, determining percentage of patients within the OTC market to capture back into the Rx market
- Collaborated with brand team and solved key issues dealing with formulation challenges facing soon to launch brand
- Project Two: Conducted research to better understand storage space capacity within physicians’ offices and retail pharmacies to tackle formulation concerns
- Conducted ethno-graphic research within retail pharmacy, interviewing pharmacists and other medical staff, and identifying storage capacity for prescription medications
- Designed and developed research instruments, such as surveys and qualitative guidelines, to better understand physicians’ sample storage capacity, thus improving sales forecast.
Marketing Analyst
ETHICON, A JOHNSON & JOHNSON COMPANY
- Analyzed competitive landscape to better understand and suggest key entry strategies for new launch product for the Worldwide Wound Management division.
Education
Master of Business Administration - Pharmaceutical Management and Marketing
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
Newark, NJ05.2011
Bachelor of Science - Biotechnology - Bioscience Management And Policy
Rutgers School of Environmental And Biological Sciences
New Brunswick, NJ01.2009
Skills
- Strategic Thinking
- Project Management
- Analytical Thinking
- Coaching and Mentoring
- Relationship Building
- Team Collaboration and Leadership
- Process Improvement
- Vendor Management
- Qualitative and Quantitative Analysis
Timeline
Associate Director - Strategic Market Intelligence
Novo Nordisk
2023.07 - Current
Sr. Manager - Strategic Market Intelligence
Novo Nordisk
2019.06 - 2023.07
Manager - Strategic Market Intelligence
Novo Nordisk
2017.06 - 2019.06
Business Insights Manager (Field Effectiveness)
NOVO NORDISK
2015.09 - 2017.06
Global Strategy & Business Intelligence Manager
LIFECELL CORPORATION
2013.04 - 2015.08
Global Strategy/Business Development Analyst
LIFECELL CORPORATION
2011.06 - 2013.04
Market Research MBA Intern
FOREST LABORATORIES, INC.
Marketing Analyst
ETHICON, A JOHNSON & JOHNSON COMPANY
Master of Business Administration - Pharmaceutical Management and Marketing
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
Bachelor of Science - Biotechnology - Bioscience Management And Policy
Rutgers School of Environmental And Biological Sciences
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