Vikas Kashyap
Gurgaon,India
Summary
Developed critical thinking and leadership skills in fast-paced corporate environment, focusing on team collaboration and process optimization. Demonstrated ability to manage projects and analyze data to support business decisions. Seeking to transition into new field where these transferrable skills can drive impactful results.
Overview
1
1
years of professional experience
5
5
Certification
Work History
Management Trainee - Product
Collegedunia
07.2024 - 12.2024
- Collaborated with the product team on ongoing projects and developed a scalable strategy that increased user engagement and boosted in-app traffic
- Spearheaded all aspects of product marketing, leveraging Clevertap, Google Ads, Looker Studio, and database analysis to drive user acquisition and retention
- Led marketing efforts for 12 advertiser accounts, successfully promoting their campaigns within the app ecosystem to generate revenue
- Successfully increased revenue by 21% in just 2 months through targeted campaign execution and performance tracking
Performance Marketing Intern
BOMBAY SHAVING COMPANY
06.2023 - 08.2023
- Played a key role in delivering digital marketing success for leading brands like Colgate, Durex, and Enamor by planning, executing, and optimizing multi-channel campaigns
- Managed PPC campaigns, implemented A/B testing to optimize budget allocation and enhance performance
- Analyzed key performance metrics, providing actionable insights that improved campaign effectiveness and ROI
Education
Master of Business Administration -
DELHI TECHNOLOGICAL UNIVERSITY (FORMERLY DCE)
06.2024
Bachelor of Computer Application -
BABU BANARASI DAS UNIVERSITY
06.2020
Skills
- Excel
- Power Bi
- DAX
- ETL
- Data Modeling
- Python
- SQL
- R
- Sheets
- Microsoft Office
- Word
- PPT
- PPC
- SEO
- Google Ads
- Meta Ads
- Clevertap
- Google Analytics 4
- Business Analysis
- Data Analysis
- Product Management
- Documentation
- Market Research
- User Experience
- Data Visualization
- Wireframing
- Communication Skills
- Problem Solving
- Presentation
Certification
- Product Management certification course, UDEMY
- Business Analyst certification course, UDEMY
- Google Data Analytics Professional Certificate course, COURSERA
- Tableau certification course, UDEMY
- Advanced Excel certification course, UDEMY
Timeline
Management Trainee - Product
Collegedunia
07.2024 - 12.2024
Performance Marketing Intern
BOMBAY SHAVING COMPANY
06.2023 - 08.2023
Bachelor of Computer Application -
BABU BANARASI DAS UNIVERSITY
Master of Business Administration -
DELHI TECHNOLOGICAL UNIVERSITY (FORMERLY DCE)
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