Viktoria Viktorova

• Managed all aspects of store operations, including organization, maintenance and purchasing functions.
• Trained team members in successful strategies to meet operational and sales targets.
• Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
• Completed routine store inventories.
• Promoted business strategy by implementing improvements based on guest feedback.
• Planned marketing initiatives and leveraged referral network to promote business development.
• Identified appropriate marketing channels and target customers for campaigns. Used very effectively facebook geo targeting CPC campaigns.
• I have exited the business in April 2021

 Responsible for the development and execution of email sends averaging 4M-15M a month.

 Email open rates 14% above industry average, with similar clickthrough rates.

 Create contact email nurturing workflows based off of website interaction.

 Primary manager of contact database, developing smart lists, establishing segmented audiences, executing, editing, and approving all list imports to Mymall.bg website.

 In charge of developing abounded basket retargeting campaigns

 Proofread/test emails to ensure all web links, images, and subject lines are correct.

 Track deliverability and click/open rates in relation to the number of subscribers in the database.

 Collaborated with product development team to effectively modernize and update promotions.

 Coordinated with social media, public relations and other teams to execute product introductions.