Summary
Overview
Work History
Education
Skills
ACTIVITIES
Languages
Timeline
Generic

Vilen Vlasov

Summary

Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader. Strong collaborator with a focus on teamwork and achieving measurable results. Skills include strategic planning, market analysis, and team leadership.

Overview

16
16
years of professional experience

Work History

REGIONAL MARKETING MANAGER

VCA, INC.
01.2017 - Current
  • Oversee all aspects of marketing, budgeting, new client acquisition, referrals, and social media for all hospitals in across multiple states
  • Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.
  • Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
  • Promoted programs, products, and services with multi-channel strategies by initiating strategic advertising projects, marketing tactics and social media alliances
  • Developed strategic and tactical marketing plans for region by overseeing marketing budget, promotions and contents to generate revenue
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Improved website visibility through development and implementation of SEO strategies. Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Mentored local personnel on best practices and protocols to maximize productivity
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Support the company's initiatives by implementing marketing strategies and by utilizing people management skills to ensure employee engagement
  • Collaborated with hospital teams to align marketing efforts with overall business objectives.

HOSPITAL MANAGER

VCA, INC.
01.2009 - 01.2017
  • Oversaw all administrative and management aspects of the veterinary hospital and implemented new and unique marketing strategies to increase revenue
  • Utilized management skills to streamline hospital operations
  • Utilized social media sites and websites to improve hospital visibility and attract new clientele
  • Organized and ran various community outreach programs
  • Highlighted and strengthened the VCA brand by encouraging staff members to volunteer and increasing community awareness through a hands-on marketing approach
  • Orchestrated VCA presence and participation in the following events: Doggie Street Festival, Food Pantry, Product Sales to benefit SDPD, Adoption Events
  • Managed hospital inventory, financial responsibilities, and security of drugs
  • Compiled and analyzed accounting records and other data to determine required financial resources to implement new programs and services
  • Evaluated patient care and initiated procedural changes for increased benefit
  • Reviewed work procedures and operational problems to determine ways to improve service, performance and safety
  • Established work schedules and assignments for staff, taking into account workload, space and equipment availability
  • Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility
  • Conducted routine facility inspections, identifying areas needing improvement and eliminating hazards posed to staff and residents for continued compliance with associated regulations

Education

Leadership Training for Managers - Diplomacy and Tact, High Impact Presentations, Winning with Relationship Selling

01.2015

Marketing And Administration -

California State University
01.2001

Skills

  • Team collaboration
  • Sales experience
  • Social media engagement
  • Digital marketing
  • CRM management
  • Marketing plan development
  • Creative direction
  • Marketing analytics
  • Campaign management
  • Competitive analysis
  • Strategic planning and alignment
  • Problem-solving aptitude

ACTIVITIES

2018 - Present Board Member, Emeritus Trustee & K9 Chair, San Diego Police Foundation


The San Diego Police Foundation funds equipment, training, and outreach programs vital to creating a safer San Diego online and on the street via fundraising and sponsorships. Responsible for raising awareness for the K9 Unit and communicating with the K9 donors.

Languages

English
Native or Bilingual
Russian
Native or Bilingual

Timeline

REGIONAL MARKETING MANAGER

VCA, INC.
01.2017 - Current

HOSPITAL MANAGER

VCA, INC.
01.2009 - 01.2017

Leadership Training for Managers - Diplomacy and Tact, High Impact Presentations, Winning with Relationship Selling

Marketing And Administration -

California State University

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