Sofia Villegas
Reno,NV
Summary
Results-driven Sales Director with a proven track record in cultivating strategic partnerships and exceeding sales objectives. Demonstrates motivational leadership and exceptional relationship-building skills, consistently promoting products to enhance market presence. Known for fostering a positive team environment while driving performance and achieving goals. Passionate about leveraging expertise to expand business networks and elevate organizational success.
Overview
7
7
years of professional experience
Work History
Sales Director
Stone Valley Memory Care
Reno, Nevada
10.2024 - Current
- Closely monitors database to reach monthly goals for follow ups on potential residents
- Coordinates staff sales meetings to discuss developmental strategy, best practices and process improvements
- Builds relationships with customers and community to establish long-term business growth
- Coordinates and communicates closely with other Department Heads
- Holds meetings with Executive Director to identify techniques to overcome sales obstacles
- Maintains up-to-date knowledge of Senior Living and performs competitor analysis as needed
- Maintains marketing budget and completes contracts
- Coordinates with Wellness Department to meet all state regulations with new move ins
- Continues upward trend with occupancy since arrival, stabilizing move ins
- Coordinates with outside agencies to host events within the community to attract new clientele
- Works closely with families and residents, building relationships and personally connecting during the sales process
Director of Community Relations
Summerset - Adaptive Care and Memory Care
Reno, NV
12.2023 - 10.2024
- Closely monitored database to reach monthly goals for follow-ups on potential residents
- Coordinated sales meetings with ED, and Associate to discuss developmental strategy, best practices and process improvements
- Set ongoing and changing goals
- Built relationships with customers and community to establish long-term business growth
- Maintained up-to-date knowledge of Senior Living and performed competitor analysis
- Completed Daily Sales Reports, maintained marketing budget, completed contracts, invoices
- Coordinated with Wellness Department to meet all state regulations with new move ins
- Worked closely with families and residents, building relationships and personally connecting during the sales process
- Closely managed Community of Relations Associate goals and worked closely as a Sales Team
Director of Sales and Marketing
Summit Estates
Reno, NV
01.2023 - 12.2023
- Closely monitors database to reach monthly goals for follow ups on potential residents
- Coordinates staff sales meetings to discuss developmental strategy, best practices and process improvements
- Builds relationships with customers and community to establish long-term business growth
- Coordinates and communicates closely with other Department Heads
- Holds meetings with Executive Director to identify techniques to overcome sales obstacles
- Maintains up-to-date knowledge of Senior Living and performs competitor analysis as needed
- Maintains marketing budget and completes contracts
- Coordinates with Wellness Department to meet all state regulations with new move ins
- Continues upward trend with occupancy since arrival, stabilizing move ins
- Coordinates with outside agencies to host events within the community to attract new clientele
- Works closely with families and residents, building relationships and personally connecting during the sales process
Office Administrator
High Desert Therapists, Inc.
Sparks, NV
02.2021 - 09.2021
- Replenished office supplies, placing new orders for restocking to maintain inventory
- Managed office paperwork, including scanning documents into patient's charts and routing business correspondence
- Reviewed documents and obtained additional information to complete accurate paperwork and avoid delays
- Including: pre-authorization of treatment, continued authorization, ongoing progress reports to insurance companies and employers
- Answered and directed incoming calls using multi-line telephone system
- Scheduled and confirmed appointments
- Maintained daily calendars, set appointments with patients
- Physical Therapy Tech in which duties included supervising patient exercises, performing ultrasound and electrode therapy
- Processed balance changes HIPPA compliance
- Created a welcoming environment for patients
- Worked closely with Physical Therapist to assist with daily tasks
Director of Community Relations
MorningStar Senior Living
Sparks, NV
02.2020 - 02.2021
- Closely monitored database to reach monthly goals for follow-ups on potential residents
- Coordinated sales meetings with ED, and Associate to discuss developmental strategy, best practices and process improvements
- Also set ongoing and changing goals
- Built relationships with customers and community to establish long-term business growth
- Maintained up-to-date knowledge of Senior Living and performed competitor analysis
- Completed Daily Sales Reports, maintained marketing budget, completed contracts, invoices
- Coordinated with Wellness Department to meet all state regulations with new move ins
- Worked closely with families and residents, building relationships and personally connecting during the sales process
- Closely managed Community of Relations Associate goals and worked closely as a Sales Team
- Managed Concierge Team, including scheduling, ongoing training, budgeting hours, etc
Director of Sales and Marketing
Summit Estates
Reno, NV
02.2018 - 10.2019
- Closely monitored database to reach monthly goals for follow ups on potential residents
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements
- Built relationships with customers and community to establish long-term business growth
- Coordinated and communicated closely with other Department Heads
- Held weekly meetings with VP of Operations and Administrator to identify techniques to overcome sales obstacles
- Maintained up-to-date knowledge of Senior Living and performed competitor analysis
- Completed Daily Sales Reports, maintained marketing budget, and completed all contracts
- Coordinated with Wellness Department to meet all state regulations with new move ins
- Maintained community at 100% occupancy for over a 12Month, aiming for zero lost revenue days and setting goals for other communities within the company
Skills
- Researching and resource skills
- Solution selling
- Communication skills
- CPR and First Aid
- Customer service
- Patient chart documentation
- Coaching and mentoring
- Supervision
- Accomplished manager
- Fluent in both English and Spanish
- Database management
- Multitasker
- Direct sales
- Office supply management
- Sales reporting
- CRM and office management software
- Sales Processes
- Friendly, positive attitude
- Review of contract
- Work ethic
Timeline
Sales Director
Stone Valley Memory Care
10.2024 - Current
Director of Community Relations
Summerset - Adaptive Care and Memory Care
12.2023 - 10.2024
Director of Sales and Marketing
Summit Estates
01.2023 - 12.2023
Office Administrator
High Desert Therapists, Inc.
02.2021 - 09.2021
Director of Community Relations
MorningStar Senior Living
02.2020 - 02.2021
Director of Sales and Marketing
Summit Estates
02.2018 - 10.2019
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