Vincensa Mucaj
New York,NY
Summary
Dynamic marketing professional with over seven years of experience in the entertainment industry, driving growth through paid media, content strategy, and strategic partnerships. Adept at digital advertising and full-cycle campaign execution, with a proven ability to collaborate across cross-functional teams to achieve goals.
Overview
8
8
years of professional experience
Work History
Regional Marketing Manager
Live Nation Entertainment Inc.
New York, NY
01.2023 - Current
- Launched Warsaw Concerts as a Live Nation venue, leading a comprehensive multi-channel campaign that included digital, radio, OOH, influencers, street team, and press, resulting in 30K tickets sold and over $900K in revenue in just four months (2023).
- Oversaw marketing for Warsaw and supported promotional efforts for other Live Nation clubs & theaters in NYC (Irving Plaza, Brooklyn Paramount, and Gramercy Theatre).
- Increased ticket sales at Warsaw by 17 percentage points YOY from 67% sold in 2023 to 83% sold in 2024, generating ~100K tickets sold and $3.1M in sales.
- Spearheading marketing for Sam Smith’s 24-show residency at Warsaw (2025), the venue’s most high-profile project to date, along with other highlights including an 8-show Jeff Rosenstock residency, 3-show Regina Spektor residency, Gov Ball After Dark series, and album release shows for Renee Rapp, Finneas, and Fontaines D.C.
- Delivered 50K+ social media growth across venue platforms, driving engagement through daily content, show recaps, contests, and promotional offers.
- Initiated and negotiated trade partnerships with several local partners and implemented cost-saving partnerships including a recurring monthly OhMyRockness.com package for all LN NYC clubs & theaters, reducing team spend by thousands annually while increasing combined reach.
- Designed and optimized ad campaigns across Meta, TikTok, Snapchat, Google, Spotify, and emerging platforms; executed A/B testing, retargeting, lookalike audiences, and combined multi-show campaigns; reducing costs and improving ROI.
- Managed interns and coordinators while serving as the primary marketing contact for all shows at Warsaw, coordinating with the talent buyers, artist teams, box office, designers, media, partners, publicists, venue and street team.
Regional Marketing Coordinator
Live Nation Entertainment Inc.
Philadelphia, PA
01.2022 - 12.2022
- Supported regional marketing managers in executing over 2,000 digital ads and grassroots campaigns for over 500 concerts at Live Nation clubs and theaters in Philadelphia, including The Met, The Fillmore, The Foundry, and Theatre of Living Arts.
- Directed influencer and street team campaigns, supported social content strategy, and captured IGS content as part of the on-site media team for HiJinx Music Festival, contributing to roughly 13K tickets sold in 2022.
- Facilitated press and media approvals for all stadium, arena, and amphitheater shows in Philadelphia and the Pennsylvania outer market.
- Compiled advertising settlement recap reports for all clubs and theater events.
- Coordinated marketing asset production and delivery to promotional partners.
- Conducted artist and audience research to help shape marketing plans.
- Coded and processed advertising invoices.
Marketing Coordinator
NOTO Philadelphia
Philadelphia, PA
10.2019 - 01.2022
- Collaborated with marketing director to research and implement promotional campaigns for over 100 nightclub events.
- Managed social media platforms and posted daily content, in addition to weekly contests, to encourage customer engagement and retention.
- Maintained the venue website and on-site listings.
- Coordinated the production and distribution of all promotional print materials with designer and street team.
- Assisted in crafting and distributing monthly press releases to local media outlets.
Event Coordinator
Subsurface
Philadelphia, PA
01.2018 - 09.2019
- Collaborated with two local DJs in launching a monthly warehouse party series, showcasing house & techno electronic artists.
- Oversaw event logistics, including scheduling staff, managing DIY bar operations, and keeping meticulous records of all expenses to meet the team budget.
- Negotiated contracts and liaised with vendors and sponsors for events.
- Drove attendance and revenue by successfully increasing social media engagement and the email database using a variety of self-taught digital marketing tactics, achieving 3K email subscribers and 6K Instagram followers.
- Recognized for local success, and contacted by Boiler Room to co-promote a warehouse party featuring a lineup of 7 DJs that was streamed worldwide.
Education
Bachelor of Science - Behavioral Neuroscience
Northeastern University
Boston, MA05-2015
Skills
- Digital Advertising
- Social Media Management
- Content Creation
- Event Planning & Coordination
- Data Analytics
- Budget Management
- Public & Media Relations
- Influencer Marketing
- Strategic Partnerships
- Microsoft Office, Adobe Suite, Canva
Timeline
Regional Marketing Manager
Live Nation Entertainment Inc.
01.2023 - Current
Regional Marketing Coordinator
Live Nation Entertainment Inc.
01.2022 - 12.2022
Marketing Coordinator
NOTO Philadelphia
10.2019 - 01.2022
Event Coordinator
Subsurface
01.2018 - 09.2019
Bachelor of Science - Behavioral Neuroscience
Northeastern University
Similar Profiles
Declan CondonDeclan Condon
Assistant to Production Manager at Live Nation EntertainmentAssistant to Production Manager at Live Nation Entertainment
JENNIFER THOMASJENNIFER THOMAS
Recruiter at Live Nation Entertainment Inc.Recruiter at Live Nation Entertainment Inc.
Dania JohnsonDania Johnson
Senior Vice President of Finance at Groot Hospitality JV of Live Nation EntertainmentSenior Vice President of Finance at Groot Hospitality JV of Live Nation Entertainment
Andrew BrundageAndrew Brundage
Premium Seat Sales Manager at Live Nation Entertainment Inc.Premium Seat Sales Manager at Live Nation Entertainment Inc.
Shahzeb ArifShahzeb Arif
Vice President, Analytics at Publicis CollectiveVice President, Analytics at Publicis Collective