Vincent Gibbs
Vista,CA
Summary
Talented product marketing specialist & product manager with a demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Quality leader with strong communication and presentation skills. Committed to developing effective strategies for product improvement and launches.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Product Marketing Specialist
Sembi
Remote
07.2024 - Current
- Developed product positioning and messaging tailored for targeted market segments.
- Conducted market research to identify customer needs and preferences.
- Collaborated with sales teams to create impactful promotional materials.
- Managed social media campaigns, increasing brand awareness and engagement.
- Analyzed competitor strategies to inform product development initiatives.
- Coordinated seamless product launches across multiple marketing channels.
- Facilitated cross-functional meetings to align marketing efforts with company objectives.
- Implemented SEO best practices to enhance online visibility across platforms.
- Increased sales-ready leads by up to 50%.
Product Marketing Specialist/Manager
GLDS
Carlsbad, CA
10.2022 - 07.2024
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Developed and oversaw Go-To-Market strategy for every new software release and new products.
- Developed marketing strategies based on corporate objectives and market trends.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Recommended policy changes to improve marketing tactics and strategies.
- Intimately diversed myself into our market to understand keystone trends and wants & needs.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Organized development and implementation of diverse marketing videos, social media posts and blogs.
- Organized and facilitated user testing sessions to gather valuable feedback and identify areas for product improvement.
- Engaged directly with customers to gain deeper insights into their pain points and preferences.
- Collected and analyzed market research data for use in forecasting.
- Hosted live webinars to showcase our major releases to customers, including feature/functionality configuration and demonstration.
- Managed communications between internal team to promote/inform new releases and features.
- Managed our products LinkedIn Group page to interact with our customers.
- Tested new features/functionality.
- Implemented marketing strategies aimed at enhancing product visibility and boosting market performance.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Measured and reported campaign metrics to devise improvement strategy.
- Developed sales enablement materials to empower our sales team in conveying effective messages to both potential prospects and existing customers.
- Presented competitive analysis and industry trends to drive decision-making.
- Acquired and documented the necessary requirements for new features or functionalities.
- Conceptualized and developed an online customer community for our product users.
- Adapted and managed our online customer community.
Product Manager Intern
GLDS
Carlsbad, CA
01.2022 - 10.2022
- Assisted with life cycle inventory analysis and management by helping with data gathering.
- Addressed product-related questions by reviewing reports to provide informed responses.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Worked cross functionally with development, sales, and support to help deliver high level value functionality
- Ensured products met or exceeded client expectations. Excelled at gathering feedback and requirements; communicating needed changes to development team; and overseeing seamless, high-quality rollouts to on-time and on-budget conclusion.
- Developed a deep understanding of the business objectives of internal and external stakeholders; evangelized the product vision and built trust by maintaining an accurate and achievable roadmap.
- Achieved active communication with our customers for providing feedback and understanding general pain points.
- Creatively thought of solutions for problems and came up with ideas for new features.
- Wrote several product requirements documents (PRDs) to ensure new features and functionality provided the most value.
- Experience launching products from infancy/idea all the way through to revenue-driving.
- Experience launching multiple complex products simultaneously across multiple audiences.
Education
B.A. - Business Communications
University of California, San Diego (UCSD)
La Jolla, CA06.2022
A.A - Business Communications
Mira Costa College
Encinitas, CA06.2020
Skills
- Product Promotion
- Time Management
- Cross-departmental Alignment
- Strong communication skills (both written & verbal) at all organizational levels - Attention to detail and clarity
- Strong interpersonal skills, flexibility and ability to work well in teams
- Microsoft Excel proficient (Pivot tables, Look Ups, Macros, etc), Proficient in Adobe Photo Shop, Python, and MC Word, MC Powerpoint
- Proficient in CSS and HTML
- Strong work ethic, exceptional attention to detail, and ability to manage multiple deadlines under pressure
- Ability to work on several projects concurrently and possess the desire to learn quickly in a fast-paced and dynamic environment
- Strong attention to detail
- Demand Generation
- Market Research Analysis
- Complex Problem Solving
- Product and Service Specification
- Detail-Oriented
- Graphic Design Proficiency
- Graphic Design Principles
- Sales enablement
- Go-to market strategy
Certification
- Product Management Basics Certification - Issued by Pendo
Timeline
Product Marketing Specialist
Sembi
07.2024 - Current
Product Marketing Specialist/Manager
GLDS
10.2022 - 07.2024
Product Manager Intern
GLDS
01.2022 - 10.2022
B.A. - Business Communications
University of California, San Diego (UCSD)
A.A - Business Communications
Mira Costa College
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