VINCENT LA ROSA
Long Beach,CA
Summary
Innovative journalist and producer with nearly a decade of experience in digital content creation and strategy in sports. Skilled in storytelling, I Ideate and create engaging multimedia content tailored to the desired social or digital platform. By aligning cross-departmental objectives, I deliver a forward-facing, unified voice for brands that informs, entertain, and engages its audience,
Overview
7
7
years of professional experience
Work History
Senior Correspondent/Contributing Producer
110 Football
08.2020 - 02.2023
- Creative producer & co-host of a weekly football show focused on LAFC from the pitch to the stands to the community.
- Developed and executed content strategy for YouTube and social media.
- Worked with Adidas to ideate and execute sponsored partnership opportunities and a rooftop youth soccer tournament with over 100 participants.
- Produced features, email newsletters, and social media content.
Digital Manager
Los Angeles Football Club
01.2018 - 07.2020
- Developed LAFC's digital voice from its inception to becoming a cultural force in Los Angeles through written and video features highlighting the team, supporters, and culture.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital touchpoints.
- Produced content for LAFC.com, giving fans an inside view of the team and league.
- Created and co-hosted LAFC network of podcasts.
Digital Content Associate
Fox Sports West
12.2015 - 12.2018
- Maintained and updated FOX Sports West website and social media platforms across four major sports.
- Created original digital content and integrated broadcast partner content across digital platforms.
- Produced weekly live digital show featuring local athletes.
Education
Bachelor of Arts - Journalism
California State University - Fullerton
Fullerton, CA08.2014
Skills
- Content Strategy Development
- Social Media Strategy
- Content Marketing
- Editorial calendar management
- Adobe Creative Suite
- Website Management
- Multimedia production
- AP style expert
Timeline
Senior Correspondent/Contributing Producer
110 Football
08.2020 - 02.2023
Digital Manager
Los Angeles Football Club
01.2018 - 07.2020
Digital Content Associate
Fox Sports West
12.2015 - 12.2018
Bachelor of Arts - Journalism
California State University - Fullerton
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