Vincent Moorman
Houston,TX
Summary
Dynamic team leader with over 30 years of experience in Market Development within the Consumer Product Goods and Food & Beverage sectors in Houston. Proven ability to train and recruit staff, consistently achieving high levels of customer satisfaction and exceeding sales targets. Expertise in upselling techniques and fostering a collaborative team environment to drive performance. Committed to continuous improvement and organizational success through effective problem-solving and time management skills.
Overview
36
36
years of professional experience
Work History
Influencer Regional Manager
The Spark Agency / Switch / 5-hour ENERGY
12.2021 - 12.2023
- Company Overview: Dietary Supplements
- Created territories in Houston and surrounding areas to build a customer base in an undeveloped market.
- Created eleven individual territories with over 350 customer accounts per route.
- Identified and oversaw the hiring of territory influencers overseeing onboarding and ongoing support and training.
- Provided direction and guidance to territory influencers for managing social media market.
- Coordinated with other departments, such as marketing, finance, and operations, to align sales strategies and activities with the overall business goals and vision.
- Maintained and developed relationships with key customers, prospects, and partners, and ensured elevated levels of customer satisfaction and loyalty.
- Managed the day-to-day sales in the independent convenience store segment to promote and market the 5-hour ENERGY brand.
- Conducted weekly data coverage and sales analysis to promote territory marketing and growth strategies.
- Developed and implemented regional business strategies and plans to achieve sales goals.
- Monitored Region performance and reported on metrics.
- Developed business, marketing, and advertising plans by evaluating operations to be cost-effective.
- Oversaw the receiving, organization, inventory management, and distribution of sample product and point-of-sales materials at local warehouse.
- Dietary Supplements
Area Manager
Jack Hilliard Distribution Company
01.2017 - 02.2021
- Company Overview: Ready to Drink Beverage DSD
- Conducted operational responsibility over the Houston market.
- Used leadership and critical thinking skills to manage and provide training and development to the sales team.
- Managed the day-to-day workload across assigned territory, including delegation of tasks to the sales force where needed and ensuring team alignment.
- Ensured quality and consistency across all market territories to grow and exceed sales and profitability in the Houston market.
- Challenged the efficiency of day-to-day operations of account managers while offering consultation and recommendations.
- Increased sales, presence, and distribution to store personnel in key accounts.
- Prepared monthly sales cycle expectations for account manager’s territories.
- Ready to Drink Beverage DSD
Account Manager
Jack Hilliard Distribution
01.2013 - 01.2017
- Company Overview: Ready to Drink Beverage DSD
- Developed strategic marketing plans identifying upsell opportunities and incremental product SKU expansion.
- Conducted individual account profit analysis to consult and build working relationships and strengthen partnerships within the Houston market through direct store delivery.
- Consistently exceeded brand distribution and space allocation goals.
- Selected to quickly develop and increase sales in underperforming territories led to the Area Manager promotion.
- Ready to Drink Beverage DSD
Route Sales Representative
Nestle DSD
11.2011 - 12.2013
- Company Overview: Grocery Frozen Foods Pizza & Ice Cream division.
- Oversaw product presentation, sales, merchandising, order taking, and delivery to customers' premises.
- Collected payments to ensure appropriate billing for existing accounts.
- Established new accounts along a designated route having a deep understanding of customer service.
- Managed inventory, processed orders, and provided excellent customer service.
- Grocery Frozen Foods
Service Representative
Nabisco
10.2002 - 11.2005
- Company Overview: Consumer Foods Cookies, Crackers and Snack foods
- Organized products, stocked shelves, and maintained inventory levels.
- Participated in team meetings and training sessions.
- Identified potential new customers, initiating contact, and cultivating relationships.
- Sold company food products to new and existing customers and was responsible for taking customer orders accurately and ensuring they received their correct order.
- Consumer Foods Cookies, Crackers and Snack foods
Market Specialist
Pabst Brewing Company
06.2000 - 06.2002
- Company Overview: Manufacturer of alcoholic Drinks Beer industry
- P&L and budget management responsibility for the brand, owning the performance of the brand.
- Managed the DSMP (Distribution, Shelving, Merchandising, Pricing) for each brand to drive incremental growth opportunities and improved performance in the market.
- Assisted in the Annual Strategic planning for the brands, developed a 3-year Strategic Priority Plan, with a 1-year Execution plan and corresponding marketing budget.
- Developed strong external relationships with Wholesaler & Retailer partners to ensure adequate share of mind for all brands across the 3 Tier System.
- Was the face / voice of the brand – the lead on all communication coming from the brand both internally and externally; consistently managed/analyzed brand strategies, programming, identity, and execution.
- Manufacturer of alcoholic Drinks Beer industry
Area Business Manager-South Central Business Unit
The Stroh Brewery Company
10.1997 - 05.1999
- Company Overview: Manufacturer of alcoholic drinks Beer industry
- Monitoring and supervising budget, resources, inventory, performance, and profitability.
- Managed a wholesale distributor assessing the increased sales performance of SBC brands.
- Trained team members to improve skills and competencies.
- Analyzed business results and recommended improvements for the business plan.
- Developed and implemented plans to launch new beer brands and grow existing brands.
- Managed marketing initiatives, relationships with distributors, retailers, and other partners.
- Analyzed sales data to identify trends and opportunities for growth.
- Monitored competitive activity and developed strategies to differentiate beer brands.
- Manufacturer of alcoholic drinks Beer industry
Territory Sales Manager
The American Tobacco Co
10.1987 - 02.1995
- Company Overview: Manufacturer of adult Tobacco products
- Built and maintained customer relationships, implemented sales strategies to meet company goals, and increased sales revenue and market share.
- Responsible for complete product distribution, display placement, field marketing, and point-of-sale placement.
- Discovered new sales opportunities through new SKU placement within assigned market territory to build incremental long-term growth.
- Manufacturer of adult Tobacco products
Education
Diploma -
Elizabethtown High School
Elizabethtown, KY05.1983
Skills
- Customer service and support
- Program development
- Social media management
- Digital marketing strategies
- Effective communication
- Sales account management
- Team leadership
- Budgeting and forecasting
- Distributor planning
- Organizational skills
- Coaching and mentoring
- Business development
- Inventory management systems
- SAP software proficiency
- Nielsen TD Linx expertise
- Microsoft Office Suite
- Office 365 applications
- Sales management
Timeline
Influencer Regional Manager
The Spark Agency / Switch / 5-hour ENERGY
12.2021 - 12.2023
Area Manager
Jack Hilliard Distribution Company
01.2017 - 02.2021
Account Manager
Jack Hilliard Distribution
01.2013 - 01.2017
Route Sales Representative
Nestle DSD
11.2011 - 12.2013
Service Representative
Nabisco
10.2002 - 11.2005
Market Specialist
Pabst Brewing Company
06.2000 - 06.2002
Area Business Manager-South Central Business Unit
The Stroh Brewery Company
10.1997 - 05.1999
Territory Sales Manager
The American Tobacco Co
10.1987 - 02.1995
Diploma -
Elizabethtown High School
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