Vincent Spinning
North Salt Lake,UT
Summary
Successful marketing leader looking for a fast paced and strategically minded organization that values industry leading branding and marketing programs.
Overview
10
10
years of professional experience
Work History
E-commerce and Retail Channel Marketing Manager
Libbey Glass
North Salt Lake, United States
07.2021 - Current
- Plan and execute channel marketing plans for assigned retailers both brick and mortar and e-commerce, including outlining retail display and promotional opportunities through business cases and ROI analysis
- Execute against company product launch tracks to ensure successful product launches in assigned channel
- Monitor and understand competitors within channels including placement, messaging, and promotional strategies
- Identify and develop sales and education tool needs for our sales team including presentations, launch kits, or other materials
- Adopted and optimized tool usage among marketing teams to deliver business results.
Marketing and Brand Manager
Nutraceutical Corporation
Salt Lake City, UT
07.2020 - 07.2021
- Consult with product development teams to enhance products based on customer data.
- Work with marketing teams to create, deploy and optimize effective campaigns for retail clients.
- Oversee preparation of marketing copy, images, videos, emails and other collateral.
- Spearhead market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Developed and presented rebranding plans to CEO and shareholders.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Prepared and administered annual budget of $250,000.
- Work closely with outside agencies to provide brand framework and positioning.
Head of Channel Marketing
ZAGG Brands
Midvale, UT
12.2016 - 08.2019
- Member of marketing leadership team, helping clearly define Go-to-Market initiatives while making key marketing decisions at channel partners
- Developed brand vision, strategy, and accountable for results of campaigns both at retail stores and retail e-commerce
- Created quarterly plans that aligned our marketing, creative, and cross-functional teams on new product launches at retail partners
- Led and owned the communication with vendors and outside agencies, such as display, printing, and event marketing
- Oversaw development of sales tools, events, merchandising, and promotional opportunities
- Successfully launched social media ad campaigns with major partners
- Drove retail merchandising, display, and recommended plan-o-gram strategies
- Monitored and understood competitors in channels including placement, messaging, and promotional strategies
- Coordinated channel events and built marketing strategies to support corporate targets.
Channel Marketing Manager
ZAGG Brands
Midvale, UT
06.2015 - 12.2016
- Planned and executed channel marketing plans for assigned retailers including outlining retail display and promotional opportunities through business cases and ROI analysis
- Executed against company product launch tracks to ensure successful product launches in assigned channel
- Monitored and understood competitors within channels including placement, messaging, and promotional strategies
- Identified and develop sales and education tool needs for our sales team including presentations, launch kits, or other materials
Product Marketing Manager
Lifetime Products Inc.
Clearfield, UT
10.2011 - 06.2015
- Developed brand vision, and strategy of campaigns at major retail partners
- Created quarterly plans that aligned our marketing, creative, and cross functional teams on new product launches at retail partners
- Oversaw all packaging and design creation for sporting goods category
- Developed product positioning and messaging that drove demand of Lifetime's portable and in-ground hoops
- Analyzed data and insights to determine industry and consumer trends
Education
Bachelor of Science - Business Marketing
Mercy College
Dobbs Ferry, NY2003
Skills
- C-suite communication
- Team-building and leadership
- KPI and ROI management
- Global market strategy development
- Vendor Contracts
- Trade Show Coordination
- Brand Development
- Digital marketing
- Market research data analysis
- Campaign Performance Tracking
- Cross-Departmental Alignment
Timeline
E-commerce and Retail Channel Marketing Manager
Libbey Glass
07.2021 - Current
Marketing and Brand Manager
Nutraceutical Corporation
07.2020 - 07.2021
Head of Channel Marketing
ZAGG Brands
12.2016 - 08.2019
Channel Marketing Manager
ZAGG Brands
06.2015 - 12.2016
Product Marketing Manager
Lifetime Products Inc.
10.2011 - 06.2015
Bachelor of Science - Business Marketing
Mercy College
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