Vincent Spinning
Providence,UT
Summary
Dynamic brand marketing leader with a strong focus on omnichannel strategies and partner engagement. Experience developing impactful marketing campaigns that enhance brand visibility and drive customer satisfaction. Proven ability to lead cross-functional teams in executing scalable initiatives that generate measurable growth.
Overview
15
15
years of professional experience
Work History
Marketing Associate, part-time
Utah State University, USU
Logan, Utah
03.2026 - Current
- Developed and implemented marketing campaigns to increase course awareness.
- Created marketing assets and promotional materials to support campaign objectives
- Managed relationships with external vendors to coordinate advertising and promotional services
- Build training materials and support 'train-the-trainer' program initiatives
Manager of Channel Marketing
Revelyst Inc
06.2024 - 08.2025
- Developed channel marketing strategies that increased brand visibility and engagement.
- Managed digital marketing campaigns across various channels and platforms.
- Collaborated with sales teams to align marketing initiatives with specific business goals.
- Analyzed market trends to inform product positioning and promotional tactics.
- Created training materials for partners to facilitate effective new product launches and marketing strategies.
Director of Brand Marketing
Five Star Franchising
02.2023 - 05.2024
- Led brand strategy development for franchise marketing initiatives.
- Collaborated with cross-functional teams to elevate brand visibility and engagement across multiple channels.
- Oversaw execution of digital marketing campaigns across multiple platforms.
- Analyzed market trends to guide strategic marketing decisions and refine brand positioning.
- Created training materials for franchisees to ensure adherence to brand standards and effective implementation of best practices.
- Led and developed a 2-person team, driving execution across campaigns and supporting franchise owners
Retail & eCommerce Marketing Manager
Libbey Glass
07.2021 - 02.2023
- Managed ecommerce marketing campaigns for glassware products, increasing brand visibility across multiple platforms.
- Analyzed market trends to enhance product positioning and refine promotional strategies.
- Conducted competitive analysis to identify opportunities for growth and differentiation.
- Collaborated with cross-functional teams to ensure marketing strategies supported retail objectives.
Brand Manager
The Better Being Co.
Salt Lake City
07.2020 - 07.2021
- Oversaw and developed strategic marketing and promotional plans for new product rollouts.
- Managed marketing budgets for advertising, event sponsorships, and promotional giveaways to maximize ROI.
- Conducted market research to identify target customer segments and inform strategic marketing initiatives.
- Created marketing materials to ensure consistent brand messaging across all channels.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
Director, Channel Marketing & Retail Marketing
ZAGG Brands
Midvale, UT
06.2015 - 08.2019
- Led cross-functional teams to develop and implement strategic initiatives.
- Fostered collaboration with marketing teams, resulting in increased brand visibility and engagement.
- Coordinated in-store events that successfully promoted product launches and seasonal sales initiatives.
- Oversaw budget planning and allocation for multiple projects annually.
- Recruited, trained, and mentored staff to strengthen team capabilities and performance.
- Collaborated with senior leadership to set long-term objectives for the company.
Product Marketing Manager, Sporting Goods Lead
Lifetime Products
Clearfield, UT
10.2011 - 06.2015
- Created product positioning strategies to enhance market presence.
- Managed product lifecycle from concept through launch and post-launch analysis.
- Collaborated with cross-functional teams to launch new products effectively.
- Led 2-person team in executing campaigns that strengthened brand positioning.
- Conducted market research identifying category and segment opportunities.
Education
Bachelor of Science - Marketing Management
Mercy University
Dobbs Ferry, NY01-2004
Skills
- Shopper marketing
- Marketing analytics
- Market research
- Merchandising strategies
- Product positioning
- SEO optimization
- Google Analytics
- Lead generation
- Data decision-making
- Program management
- Team leadership
- Brand strategy
Timeline
Marketing Associate, part-time
Utah State University, USU
03.2026 - Current
Manager of Channel Marketing
Revelyst Inc
06.2024 - 08.2025
Director of Brand Marketing
Five Star Franchising
02.2023 - 05.2024
Retail & eCommerce Marketing Manager
Libbey Glass
07.2021 - 02.2023
Brand Manager
The Better Being Co.
07.2020 - 07.2021
Director, Channel Marketing & Retail Marketing
ZAGG Brands
06.2015 - 08.2019
Product Marketing Manager, Sporting Goods Lead
Lifetime Products
10.2011 - 06.2015
Bachelor of Science - Marketing Management
Mercy University