Vincent Tihoni
Orlando,FL
Summary
Strategic Full-Stack Digital Marketer specializing in social media management and marketing with extensive experience in content creation, paid advertising, brand development, and digital strategy. Proven expertise in engagement growth, lead generation, and performance analytics. Adept at managing multi-channel marketing strategies that drive business success. Experienced consultant and in-house marketing leader, blending creative and analytical approaches to maximize impact.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Content Specialist
IMarket Solutions
04.2023 - Current
- Develop and optimize high-performance social media content to drive brand awareness and lead nurturing
- Manage content calendars, engagement strategies, and performance analytics to maximize reach and conversions
- Collaborate with social media specialists, designers, and marketing managers to align content with campaign goals
- Implement data-driven content strategies, improving content engagement and audience retention
- Utilize Sprout Social, Meta Business Suite, and Canva for campaign execution and reporting
Digital Marketing Consultant
Independent Digital Marketing Consultant
08.2015 - Current
- Provided full-stack marketing services, specializing in social media strategy, content marketing, and paid advertising across multiple industries, including HVAC, home services, legal, and e-commerce
- Managed and executed digital and traditional marketing campaigns for Milcarsky's Appliance Centre', increasing organic Facebook reach by over 200% and growing Instagram following to 1.7K
- Designed and implemented print and digital marketing materials for Milcarsky's, boosting engagement and customer conversions
- Launched Facebook and Instagram ad campaigns exceeding industry CTR by 30%+ and lowering CPC by 64%
- Created and implemented SEO-driven content (blogs, case studies, website copy) to improve rankings and engagement
- Managed email marketing campaigns, leading to higher open rates and customer conversion
- Increased 5-star Google reviews by 37% in 2023 for Milcarsky's
- Created landing page and social posts for a national .org for a Harley Davidson giveaway
- Ran a regional ad campaign with supporting organic social media posts supporting Misson of Truth's Harley Giveaway content
- Provided updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
Social Media Manager
Forecast Sunny
11.2021 - 02.2023
- Company Overview: HubSpot Partner Agency
- Managed multi-client social media strategies, boosting engagement by 21% across platforms
- Created digital content using Canva, Wave, Magisto, Ripl, and Adobe Express
- Developed SEO-focused blogs and case studies, enhancing the agency's brand authority
- HubSpot Partner Agency
Director of Social Media Marketing
ZCorp PR & Digital
03.2019 - 09.2021
- Led and managed the social media department, developing strategies for client growth, engagement, and conversions
- Created and executed Facebook advertising campaigns leading to increased lead generation and ROI
- Developed SOPs for agency-wide workflow improvements, increasing team efficiency and scalability
- Designed a franchise marketing package that secured 6 new clients in 4 months
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Master of Science - Social Media Marketing
Southern New Hampshire University
05-2026
B.A. - Interdisciplinary Studies (Professional Writing & Mass Communication)
University of Central Florida
01.2015
Skills
- Social Media Management & Strategy
- Social Media Advertising & Paid Media
- Content Marketing & Copywriting
- Brand Development & Audience Growth
- Graphic Design & Video Editing
- Marketing Analytics & Performance Tracking
- Lead Generation & Conversion Optimization
- Project Management & Team Leadership
- Social Media Platforms: Facebook, Instagram, @threads, X, Pinterest, LinkedIn, TikTok, YouTube
- Marketing & Ad Platforms: Meta Ads, Google Ads, HubSpot, Sprout Social, Hootsuite, Sendible, Buffer
- Content Creation & Design: Canva, Adobe Express, Wave, Magisto, CapCut, FlexClip, Ripl, Alkaiai, Creatifyai, ChatGPT, Koalaai
- Website & SEO: WordPress, Squarespace, Google Analytics, SEMrush
- Project Management: ClickUp, Monday, Basecamp, Google Workspace
- Data-driven decision making
- Project management
- Content management systems
Certification
- Google Analytics Certification
- HubSpot Content Marketing Certification
- HubSpot Social Media I & II Certified
Personal Information
Full-Stack Digital Marketer | Social Media Marketing Specialist
Timeline
Social Content Specialist
IMarket Solutions
04.2023 - Current
Social Media Manager
Forecast Sunny
11.2021 - 02.2023
Director of Social Media Marketing
ZCorp PR & Digital
03.2019 - 09.2021
Digital Marketing Consultant
Independent Digital Marketing Consultant
08.2015 - Current
B.A. - Interdisciplinary Studies (Professional Writing & Mass Communication)
University of Central Florida
Master of Science - Social Media Marketing
Southern New Hampshire University
Similar Profiles
Pham Hoang Ngoc HuyenPham Hoang Ngoc Huyen
Assistant Manager at iMarket VietnamAssistant Manager at iMarket Vietnam
Javier LemusJavier Lemus
Team Leader at IMarket GlobalTeam Leader at IMarket Global
KIRUBAKARAN NKIRUBAKARAN N
Deputy Sales Manager at Blue Mach Solutions (Godrej Storage Solutions)Deputy Sales Manager at Blue Mach Solutions (Godrej Storage Solutions)