Summary
Overview
Work History
Education
Skills
Skills
Certifications
Timeline
Generic

Vincine Franchilli

Summary

Energetic Direct Response Marketing professional adept in content creation and analyzing KPIs to drive new business, increase sales and donations. Strategic marketer with outstanding organizational, communication and client relationship management skills. Over 20 years expertise in direct response marketing and fundraising.

Overview

25
25
years of professional experience

Work History

Consultant

Vincine Virtual Consulting
02.2017 - Current
  • Write informative, keyword-rich copy with strong call to action to boost leads and sales for client websites
  • Craft creative, sales-driven content for blogs, emails, social media, direct mail, retention, and membership programs
  • Proofread, edit, and ensure content accuracy and brand positioning for all marketing projects
  • Collaborate with graphic designers to produce high quality visuals for all print and digital promotions
  • Manage and implement fundraising direct marketing campaigns for small, mission based non-profit companies
  • Provide customer service for membership programs (renewals, payment options, general queries)

Direct Marketing Manager

Benchmark Education Company, LLC
05.2014 - 12.2016
  • Budgeted, managed, and implemented targeted direct mail, email, and e-commerce campaigns to drive sales
  • Planned and executed marketing collateral with branding for print and electronic educational products
  • Analyzed sales across all media channels to create custom product bundles and pricing across multiple product lines
  • Worked with sales team to produce territory specific marketing materials for product kits, new product launches and trade shows
  • Calculated size specifications, collaborated with design team, and managed packaging process for all products in flagship series containing over 1,200 resources for kindergarten to sixth grade
  • Supervised and trained support staff to assist with all creative, job trafficking and production processes

Direct Marketing Circulation Consultant

Circulation Specialists, Inc
02.2013 - 05.2014
  • Created and executed lead-generating activities to increase new, renewal, and gift subscriptions for several magazines and newsletters; yielded 22% average circulation increase
  • Managed all subscription activities for multiple publishers with consumer and business-to-business markets
  • Developed new business acquisition from prospects, former, and existing customers using direct mail, email, social media, website, and telemarketing promotions within respective clients' budgets; helped to increase profit margins
  • Conducted research on market competition to better position the clients' niche brands and boost ad revenue

Account Executive

Faith Direct
01.2011 - 02.2013
  • Researched demographics and donor activity to target viable churches for electronic giving program
  • Conducted one-to-one and group presentations for prospective clients
  • Generated 24% sales increase in northeast region; strong focus on donor development and capital campaigns
  • Trained clients' staff on Faith Direct's proprietary web-based system upon purchase of the program
  • Prepared quarterly post-sales analyses for all clients; average annual increase of $13k per parish

Direct Marketing Circulation Manager

Circle Media, Inc
01.2001 - 12.2010
  • Spearheaded and executed integrated direct marketing program to increase subscriptions and rate-based advertising, grow donor base, and improve ROI
  • Directed package testing and list segmentation, via cross promotional strategies, that resulted in doubling circulation rates for the National Catholic Register newspaper (109% lift) and Faith & Family magazine (121% lift)
  • Generated over $2.1 million subscription revenue and over $750,000 in donations annually
  • Raised renewal rates 47% and 32% respectively for both publications; grew major gifts and donor base by 28%
  • Prepared annual budgets and quarterly reforecasts for all new business acquisition, retention, and fundraising campaigns
  • Developed system to capture, fulfill, and analyze all direct mail, email, renewal, insert cards, web, telemarketing and donor campaigns
  • Wrote sales/promotional copy with consistent branding for all acquisition, retention, and fundraising efforts across all media
  • Launched landing pages for all online direct response testing and set up links for analytics
  • Streamlined printing and distribution processes across all promotional efforts to reduce costs 25% annually
  • Negotiated all printer contracts and outside vendor relationships for economies of scale and efficiency
  • Designed and maintained project workflow tracker for all activities including scheduling, creative, trafficking, list selection, merge purge, lettershop, printing, and mailing
  • Oversaw, trained and assigned daily tasks to support staff (three employees)

Direct Mail Manager

Ziff Davis, Inc
03.1998 - 01.2001
  • Planned, executed, and analyzed direct mail program for PC Magazine and PC Extra (mailed over 25MM pieces annually)
  • Managed creative and production process, provided all printing, merge purge and lettershop and postage instructions
  • Executed complex campaign testing with multiple control and test panels (some mailings exceeded 200 test panels)
  • Determined roll-out control packages and control list segments based on gross results, net profitability, and ROI
  • Optimized list selection for consumer and business segments from active database of over 10MM records
  • Performed lifetime value analysis of subscribers

Education

B.B.A - Marketing

Iona College
New Rochelle, NY

Skills

  • Microsoft Office Suite (Excel, Word, Outlook, Power Point), Google Suite, SalesForce, Raisers Edge, MailChimp, Zoom, Go-To-Webinar, Facebook, Twitter, Instagram, Canva, Acuity

Skills

Direct Mail, Copywriting, Project Management, Copy Editing, Data Analytics, Brand Messaging and Positioning, Product Marketing, Social Media, Budgeting and Forecasting, Email Marketing, Donor Development and Fundraising, Sales, Client Services, Acquisition and Retention

Certifications

SEO, HubSpot

Personal Trainer, National Federation of Professional Trainers

CPR/AED, American Heart Association

Timeline

Consultant

Vincine Virtual Consulting
02.2017 - Current

Direct Marketing Manager

Benchmark Education Company, LLC
05.2014 - 12.2016

Direct Marketing Circulation Consultant

Circulation Specialists, Inc
02.2013 - 05.2014

Account Executive

Faith Direct
01.2011 - 02.2013

Direct Marketing Circulation Manager

Circle Media, Inc
01.2001 - 12.2010

Direct Mail Manager

Ziff Davis, Inc
03.1998 - 01.2001

B.B.A - Marketing

Iona College

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