Vineetha Natarajan
Fremont,CA
Summary
5+ years of experience in Business to Business (B2B) product & services sales with expertise across various selling techniques and strategies. Exceptional market research and cross-selling, upselling experience through telemarketing, outbound calls and mail campaigns.
Overview
9
9
years of professional experience
Work History
Assistant Manager
ValueLabs LLP
10.2018 - 04.2021
- Demand Generation: Worked in a team of inside sales, marketing and design to plan and execute various initiatives on outbound marketing o Identified, qualified and documented lead information in Salesforce CRM
- Tailored the pitches by identifying right value proposition for each customer through continuous communication with Sales, Marketing and Service teams
- Increased number of qualified leads by 20% Q-o-Q through deep research on individual leads and reaching out with highly contextual messaging o Continuously improved campaign performance through A/B testing that led to a significant uptick of 40% quarter on quarter in conversions
- Improved quality of leads by lead scoring, channel and messaging corrections – leading to increased conversions from campaigns o Hands on experience with multiple marketing automation and Sales tools - Pardot, Salesforce, HubSpot, Mailchimp
- Developed a deep understanding of the company offerings to identify USP (Unique Selling Propositions) and differentiate and contextualize to potential customers
- Organized annual marquee event of the company (Inspire) across USA, UK, Australia and Dubai for 2018 and 19 – generated qualified pipeline of $75MN+
- Revamped company website in collaboration with tech, design, competency teams and senior management and went live within 3 months
- Handled agency relations, PR, internal & external communications with utmost ease and built solid relationships across all participating 3rd party organizations
- Achieved quantifiable results across external Organization Brand Positioning and
- Awareness through various initiatives including garnering awards in 4 categories.
Product Marketing and Inside Sales Specialist
Zenoti
11.2016 - 06.2018
- Business Development through research by the means of web, subscription databases, running campaigns to generate leads and create a qualified sales pipeline
- Consistently exceeded quarterly targets - generated $500k in new business across 5 categories of Wellness industry for US, UK and Ireland over 6 quarters
- Bagged 8 new logos in 18 months via Inbound and Outbound sales conversions
- Collaborated with Product teams to understand existing and upcoming features and feeding market intelligence back to Product and Field Sales teams
- Consistently achieved daily, weekly and monthly targets on lead generation and calls
- ABM: Designed highly effective ABM Matrix for each SMB and Enterprise accounts based on SWOT analysis of the customers and product fit
- Delivered right messaging through multiple channels of the customer journey leading to opening 3 large Enterprise accounts for the company
- Re-engaged with past lost leads and onboarded 20% new accounts through win-loss analysis, customer notes and tactical info gathering from multiple stakeholders
- Recommended opening an ancillary service line for therapeutic centres – 50% higher margin LOB – an insight backed with quantitative research contributing to the higher profitability of the company in FY 2018
- Thoroughly researched and recommended the right tools, leading to a 20% uptick in campaign effectiveness across all LOBs
- Hands-on with marketing tools - Salesforce, HubSpot, Pardot, DemandBase.
Management Trainee
HCL Technologies
07.2015 - 06.2016
- Program managed 5 RFPs to build a proposal for F50 banks in the US, Europe and
- Australia for RTB services, out of which 2 RFPs were $30mn+
- Created centralized repository of Owned artefacts for building solutions and developing compelling proposals to BFSI clients.
Programmer Analyst
Cognizant
05.2012 - 02.2013
- Manual testing for 4 applications developed and deployed for a leading US based Bank
- Experience on SOAP UI for extracting data and filing claims
- Basic scripting knowledge for Automation testing on Selenium.
Education
Certificate Course – Product Management - Product Management
Indian School of Business
Online11.2024
MBA - Marketing
PSG Institute of Management
Coimbatore, India06.2015
Bachelors - Chemical Engineering
Amrita School of Engineering
Coimbatore, India05.2012
Skills
- Sales:
- Business Development
- Customer Relationship Management
- Prospecting
- Account planning
- Communication
- Inside Sales:
- Phone
- Outbound
- Inbound
- Email Marketing
- ABM
- Tools:
- Salesforce
- Hubspot
- DemandBase
- Pardot
- MailChimp
- Domain:
- Hi-tech, ISVs
- SaaS
- IT Services
- Alliances
Timeline
Assistant Manager
ValueLabs LLP
10.2018 - 04.2021
Product Marketing and Inside Sales Specialist
Zenoti
11.2016 - 06.2018
Management Trainee
HCL Technologies
07.2015 - 06.2016
Programmer Analyst
Cognizant
05.2012 - 02.2013
Certificate Course – Product Management - Product Management
Indian School of Business
MBA - Marketing
PSG Institute of Management
Bachelors - Chemical Engineering
Amrita School of Engineering
Similar Profiles
Ayudh Bhanja DeoAyudh Bhanja Deo
Analyst at Valuelabs LLPAnalyst at Valuelabs LLP
Deepak TanwarDeepak Tanwar
Technical Lead at ValueLabs LLPTechnical Lead at ValueLabs LLP
Kunal SuriKunal Suri
Associate Architect at ValueLabs LLPAssociate Architect at ValueLabs LLP