Vineetha Natarajan
Fremont,CA
Summary
Results-driven professional with a proven track record of delivering high-quality work and meeting organizational goals. Exceptional communication and collaboration skills foster strong teamwork and enhance service delivery. Committed to continuous learning and professional development to stay at the forefront of industry advancements.
Overview
9
9
years of professional experience
Work History
Assistant Manager, Marketing
VALUELABS LLP
Hyderabad, Telangana
10.2018 - 04.2021
- Developed strategic account-specific plans that created impactful customer sessions, tailored campaigns, and events based on key customer touchpoints
- Tracked and reported ROI on all marketing initiatives to measure success and optimize future campaigns
- Leveraged customer insights to drive higher engagement and results from outreach activities, aligning marketing with customer priorities
- Spearheaded a CXO Roundtable, generating a qualified lead pipeline worth $15M
- Led a cross-functional team (Inside Sales, Marketing, Design) to plan and execute comprehensive inbound and outbound marketing strategies
- Increased qualified lead generation by 20% quarter-over-quarter through refined lead scoring, messaging, and A/B testing
- Launched Sales Success Meets to celebrate wins and share best practices across teams and stakeholders
- Utilized marketing automation platforms (Pardot, Salesforce, HubSpot) to drive lead quality and streamline sales workflows
- Drove a 250% increase in website traffic through redesign efforts, improved content, and optimization of UI/UX and SEO strategies
- Delivered measurable results across multiple geographies through successful brand and awareness campaigns, resulting in recognition with 4 industry awards
- Revamped the company’s website in 3 months, collaborating with cross-functional teams to align design, technology, and service leadership
- Led end-to-end collateral production, including new logo, business cards, banners, PR, roadshows, town halls, and more, ensuring consistent brand messaging
- Managed marquee annual events (Inspire) in the USA, UK, Australia, and Dubai for 2018 and 2019, generating a $75M+ qualified pipeline
- Oversaw all event logistics, branding, and customer experience, collaborating closely with cross-functional teams
- Coordinated 15+ high-profile customer visits, involving strategic planning and seamless collaboration with Sales, Tech, and Operations teams
Inside Sales Specialist
ZENOTI
Hyderabad, Telangana
11.2016 - 06.2018
- Conducted extensive research through web sources and subscription databases, executing campaigns to generate leads and build a robust qualified sales pipeline for the company
- Exceeding targets consistently, generated $500K in new business across all 5 lines of business (LOBs)
- Secured 8 new logos by driving successful inbound and outbound sales conversions
- Developed a highly effective ABM (Account-Based Marketing) Matrix for SMB and Enterprise accounts, leveraging SWOT analysis to tailor messaging and product-fit strategies, successfully opening 3 large Enterprise accounts
- Re-engaged past leads through comprehensive win-loss analysis, converting 2 former leads into new accounts
- Recommended opening an ancillary service line for therapeutic centers – a high margin LOB - an insight backed with quantitative research
- Evaluated and implemented Marketing Operations (MarOps) tools to optimize customer retention and drive revenue growth
- Hands-on experience with Salesforce, HubSpot, Pardot, and DemandBase to streamline sales processes and improve lead quality
Management Trainee
HCL TECHNOLOGIES
Chennai, Tamil Nadu
07.2015 - 06.2016
- Owned artefacts for building solutions and developing compelling proposals to BFSI clients
- Program managed 5 RFPs to build a proposal for F50 banks in the US, Europe and Australia for RTB services, out of which 2 RFPs were $30mn+
Programmer Analyst
COGNIZANT TECHNOLOGY SOLUTIONS
Chennai, Tamil NAdu
05.2012 - 02.2013
- Testing for various Apps developed and deployed for a leading US based Bank
- Experience on SOAP UI for extracting data and filing claims
Education
Product Management -
INDIAN SCHOOL OF BUSINESS (ISB)
India12.2024
MBA - Marketing
PSG INSTITUTE OF MANAGEMENT
12.2015
Bachelor of Technology - Chemical Engineering
AMRITA SCHOOL OF ENGINEERING
03-2012
Skills
- Strategic planning
- Customer relations
- Multitasking and organization
- Team building
- Employee supervision
- Product and service sales
- Decision-making
- Marketing
- Product branding
Timeline
Assistant Manager, Marketing
VALUELABS LLP
10.2018 - 04.2021
Inside Sales Specialist
ZENOTI
11.2016 - 06.2018
Management Trainee
HCL TECHNOLOGIES
07.2015 - 06.2016
Programmer Analyst
COGNIZANT TECHNOLOGY SOLUTIONS
05.2012 - 02.2013
Product Management -
INDIAN SCHOOL OF BUSINESS (ISB)
MBA - Marketing
PSG INSTITUTE OF MANAGEMENT
Bachelor of Technology - Chemical Engineering
AMRITA SCHOOL OF ENGINEERING
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