Summary
Overview
Work History
Education
Skills
Timeline
Generic

Vinh Lu

Sewell

Summary

Web UI/UX Developer | Digital | Marketing | Analytics Accomplished Accomplished Web and UI/UX Developer with a robust background in building and optimizing web applications, leveraging a comprehensive understanding of programming languages, frameworks, and tools. Known for strong problem-solving abilities and a passion for innovative solutions that address complex challenges. Proven track record in delivering scalable applications while enhancing user engagement and driving conversion rates through effective collaboration with cross-functional teams. Ready to bring innovative solutions and support to a dynamic development team.

Overview

22
22
years of professional experience

Work History

Senior AEM Frontend Application Developer

Ansys, IT Marketing Technology
Canonsburg, PA
10.2020 - 05.2026
  • Developed and maintained web applications using Adobe Experience Manager (AEM Cloud 6.5) and integrated with backend services to support complex business requirements.
  • Collaborated with the Design team to translate XD and Figma design prototypes into structured HTML/JS/HTL Sightly code for AEM component integration. Partnered with the Backend Development team to create reusable components, templates, dialogs, workflows, and content models.
  • Constructed web components and custom web forms in AEM in accordance with ADA standards, ensuring solutions meet performance, scalability, accessibility, security, and quality standards.
  • Optimized marketing page load performance by eliminating render-blocking resources, introducing lazy-loading and resource preload strategies, and improving Google's Lighthouse LCP/TTFB score, resulting in measurable increases in engagement and conversion.
  • Implemented analytics instrumentation and Google Tag Manager/data layer events for marketing pages to enable conversion tracking, funnel analysis, and A/B experiment measurement.
  • Architected and built lead-generation forms with client-side validation, server-side routing/API integration, and bot-prevention controls (reCAPTCHA / honeypot), improving form reliability and submission quality.
  • Worked in an Agile development workflow utilizing TFS, Git branching, and build tools (Maven) for continuous integration.
  • Adapted to working under the Scaled Agile Framework (SAFe) methodology with participation in PI planning and delivery.
  • Participated in agile ceremonies, including sprint planning and grooming, code reviews, and sprint retrospectives.
  • Diagnosed and resolved all front-end layout/functionality issues, enhancing site performance and design.

Senior Web Developer

Bristol-Myers Squibb, Multi-Channel Capabilities Hub
Lawrenceville, NJ
01.2019 - 10.2020
  • Oversaw and managed the majority of the company’s pipeline of multi-branded websites.
  • Engineered front-end solutions using Adobe AEM and Orchestra CMS to deliver consistent websites across all brands.
  • Implemented the latest web development front-end framework (Bootstrap 4), ensuring multi-functional and cross-browser compatibility across desktop, tablet, and mobile devices.
  • Collaborated closely with various stakeholders, including the Design Agency, Marketing Managers, Analytics, Product Owners, and the Technology team to ensure timely and high-quality production deliverables.
  • Worked closely with the Analytics team to integrate tracking and event instrumentation (via GTM/data layer) across multi-brand sites to enable conversion measurement and A/B testing.

.NET Frontend Web Developer

CSL Behring, Global Web Applications
King of Prussia, PA
05.2018 - 12.2018
  • Created digital interfaces for users utilizing HTML5, CSS3, SASS, jQuery, and Responsive Web Design (RWD).
  • Supported on-going development efforts for all product websites within the .NET environment.
  • Developed and maintained interactive sales presentations within the Skura CLM platform.
  • Implemented and optimized email marketing campaigns for compatibility across all email clients, applications, and devices.

Senior Front-End Developer

Bristol-Myers Squibb, Multi-Channel Capabilities Hub
Lawrenceville, NJ
04.2014 - 04.2018
  • Programmed, developed, and delivered a comprehensive portfolio of multi-branded websites.
  • Rendered page design layouts (wireframes/visual designs) into web pages via meticulous HTML5, CSS3, and JavaScript hand-coding.
  • Integrated Responsive Web Design (RWD), HTML5 video, and web analytics tracking for all websites.
  • Assisted in defining company business standards for development techniques and established best practices in web development within the restricted Orchestra CMS platform.
  • Developed standardized web programming guides/documentation to streamline team development processes.

Front-End UI Developer

SAP America, SAP.com and Online Marketing
Newtown Square, PA
11.2010 - 04.2014
  • Developed interactive enhancements and functionality for SAP for Business global websites and affiliate microsites.
  • Constructed interactive page features using JavaScript libraries and custom code.
  • Assisted in the development of a custom HTML5 video player to be implemented across multiple platforms.
  • Built custom components and templates in Adobe Experience Manager (AEM), integrating client-side and server-side technologies.

Senior Web Developer

Bristol-Myers Squibb, BMS Studio Interactive Media Services
Plainsboro, NJ
09.2008 - 11.2010
  • Developed websites and email marketing initiatives for various pharmaceutical branding and marketing campaigns.
  • Coordinated with the Technology team to implement Google Analytics for site traffic and data analysis.
  • Produced front-end UI coding prototypes for Microsoft SharePoint.
  • Collaborated with external agencies to design and deploy interactive E-detailing medical presentations for tablet PCs within the Proscape framework.
  • Designed and programmed E-learning course training modules through complex animations, audio syncing, video integration, and custom quizzes using PowerPoint 2007 and Articulate Studio.
  • Published files for deployment to the company’s Learning Management System (Plateau) for status tracking and reporting.

Front-End Web Developer

Publishing Resources Inc.
Mount Laurel, NJ
05.2007 - 05.2008
  • Collaborated with the Design team to devise design solution strategies that met client expectations.
  • Worked closely with team members to develop dynamic web applications on the ASP.NET platform.
  • Gained significant exposure and proficiency in Visual Studio, ASP.NET, and Team Foundation Server (TFS).
  • Produced all HTML email communications with a focus on compatibility and accessibility across all major email clients.

Web/Graphic Production Tech

Chase Card Services
Wilmington, DE
02.2004 - 04.2007
  • Organized and executed corporate marketing collateral and brand messaging initiatives.
  • Developed a variety of creative media, including direct mailings, brochures, legal documentation, and web pages.
  • Constructed and maintained marketing websites to effectively represent the company’s identity and credit programs.
  • Facilitated an active role in all processes and quality control initiatives.

Education

Certificate of Diplomacy - Web Design & Development

Berkeley Computer Training
Bala Cynwyd, PA
09-2000

Bachelor of Science - Graphic Design

Drexel University
Philadelphia, PA
06-1996

Skills

  • HTML5
  • HTL (Sightly)
  • CSS3
  • SASS/SCSS
  • Flexbox
  • Tailwind CSS
  • JavaScript
  • JQuery/JQuery UI
  • Bootstrap
  • AstroJS
  • NodeJS
  • Typescript
  • AJAX
  • XML
  • JSP/JSTL
  • ASPNET
  • SEO
  • Adobe Creative Suite
  • Adobe XD
  • Figma
  • Visual Studio Code
  • Eclipse IDE
  • Adobe Experience Manager (AEM)
  • Salesforce OrchestraCMS
  • SharePoint 2007
  • WordPress
  • Ektron CMS400net
  • Maven
  • Jenkins
  • Cornerstone SVN
  • Git/GitBash
  • Tortoise CVS/SVN
  • Microsoft VSS/TFS
  • Articulate Studio 2009 (Presenter/Quizmaker/Engage)
  • Plateau LMS
  • Proscape
  • Skura

Timeline

Senior AEM Frontend Application Developer

Ansys, IT Marketing Technology
10.2020 - 05.2026

Senior Web Developer

Bristol-Myers Squibb, Multi-Channel Capabilities Hub
01.2019 - 10.2020

.NET Frontend Web Developer

CSL Behring, Global Web Applications
05.2018 - 12.2018

Senior Front-End Developer

Bristol-Myers Squibb, Multi-Channel Capabilities Hub
04.2014 - 04.2018

Front-End UI Developer

SAP America, SAP.com and Online Marketing
11.2010 - 04.2014

Senior Web Developer

Bristol-Myers Squibb, BMS Studio Interactive Media Services
09.2008 - 11.2010

Front-End Web Developer

Publishing Resources Inc.
05.2007 - 05.2008

Web/Graphic Production Tech

Chase Card Services
02.2004 - 04.2007

Bachelor of Science - Graphic Design

Drexel University

Certificate of Diplomacy - Web Design & Development

Berkeley Computer Training

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