Vini Apoena
Digital Marketing Specialist
Ocoee,FL
Summary
Team-minded Digital Strategist recognized for developing campaigns that drove more than $100.000,00 in revenue. Proficient in campaign management, Digital, CRM and optimization. Top-performing professional offering 16 years of experience and sound knowledge of various web applications and platforms.
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly effective strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing objectives. Goal-oriented with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Executive General Manager
T/bt
São Paulo, São Paulo
02.2013 - 09.2017
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction and employee productivity.
- Developed documentation and logs of implemented solutions and generated and submitted reports.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Prepared sales presentations for clients showing success and credibility of T/bt services.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Facilitated business by implementing practical networking techniques.
- Managed creation of attention-grabbing, engaging and viral digital ads promoting customers.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Collaborated with media representatives to optimize coverage of special events.
- Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
- Used environmentally-conscious marketing strategies for traditional products.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
Assistant Planner
Wetie
São Paulo, São Paulo
01.2012 - 02.2013
- Planning
- Etie (1 ano 2 meses) strategy digital channels traffic analysis paid media
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Planned, modified and executed research techniques, procedures and tests.
- Developed fact sheets, graphs and tables to analyze and summarize survey data.
- Performed statistical, qualitative and quantitative analysis.
Social Media Assistant
Saloote
São Paulo, São Paulo
04.2010 - 01.2012
- Saloote (1 ano 10 meses) copywriting digital design engagement
- Reported social media performances and engaged with digital communities to build positive regard for company.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Shared feedback from digital communities to allow for continuous improvement of product line.
- Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
- Designed targeted email marketing campaigns to reach desired audience.
- Conducted daily updates to social media profiles to boost company online presence.
Marketing Director
Amazing Explorers Academy
Orlando, FL
01.2021 - 01.2022
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Designed innovative branding and product strategies.
- Developed and strengthened business partnerships at all levels.
- Increased consumer retention by 65% by reactivating dormant consumers through promo retention campaigns.
- Led team of 15 other leaders reporting to Board of Directors.
- Oversaw business-wide changes to modernize procedures and organization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
- Implemented marketing strategies which resulted in 163% growth of customer base.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Organized and executed robust, creative experiential marketing events.
- Consulted with product development teams to enhance products based on customer interest data.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Directed department with $1.000.000 budget handling 40 yearly projects.
- Planned and executed events and marketing programs, producing 100% of goal of qualified leads.
- Created innovative strategies to drive customer engagement.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed metrics and measured success in order to further penetrate marketplace.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Implemented successful marketing and promotional strategies worth over $15.000.000 in yearly revenue.
Digital Strategy Director
ESV Digital
São Paulo, São Paulo
10.2017 - 04.2019
- Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Drove performance initiatives, facilitating 400% revenue increase.
- Directed technological improvements, reducing waste and business bottlenecks.
- Managed divisional marketing, advertising and new product development.
- Oversaw business-wide changes to modernize procedures and organization.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Supervised all agency activities to promote proper planning, coordination and organization.
- Managed staff performance of staff by proactively addressing deficiencies and training weaknesses.
- Developed promotional plans and customer acquisition strategies and realized 86% jump in new business.
- Approved staff hiring, termination, promotions and department transfers.
- Answered phone calls and e-mails regarding inquiries and arranged meetings for official business.
- Maintained personnel files and regularly conducted audits to verify accuracy of information.
- Managed budgeting, purchasing and payroll and delivered pertinent reports to board.
Digital Marketing Consultant
Algor Latina
São Paulo, São Paulo
05.2019 - 12.2020
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Maintained expert-level skills in digital platforms such as Google, LinkedIn and Facebook platforms.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Provided digital marketing solutions to Educational businesses.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Delivered effective and innovative digital campaigns for products such as Membership and Travel.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Boosted brand awareness by establishing strong web and social media presence.
- Created wide range of digital assets such as rich media online ads and micro websites.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
Education
No Degree - Luxury Marketing
ESPM School of Advertising And Marketing
São Paulo 01.2019 - 12.2019
No Degree - Growth Hacking Specialized Training
Growth Hack Academy
São Paulo 01.2018 - 12.2019
No Degree - Strategic Execution
INSPER Institute of Education And Research
São Paulo 01.2018 - 12.2019
Skills
Client account management
Performance improvement
Budget development
Product development
Sales expertise
Budgeting
Project Management
SEO and analytics
Innovation
Marketing and advertising
Market Analysis
Branding
Strategic planning
Staff Management
Analytics and SEO
Digital marketing
Database Management
Media relations
Operations management
Communications management
Campaign development
Market planning and execution
Competitive analysis
Market understanding
Additional Information
- Check my portfolio and case studies: http://apoena.me
Timeline
Marketing Director
Amazing Explorers Academy
01.2021 - 01.2022
Digital Marketing Consultant
Algor Latina
05.2019 - 12.2020
No Degree - Luxury Marketing
ESPM School of Advertising And Marketing
01.2019 - 12.2019
No Degree - Growth Hacking Specialized Training
Growth Hack Academy
01.2018 - 12.2019
No Degree - Strategic Execution
INSPER Institute of Education And Research
01.2018 - 12.2019
Digital Strategy Director
ESV Digital
10.2017 - 04.2019
Executive General Manager
T/bt
02.2013 - 09.2017
Assistant Planner
Wetie
01.2012 - 02.2013
Social Media Assistant
Saloote
04.2010 - 01.2012