Viniita (Vee) Moran

Led site strategy, UX, merchandising, and digital marketing initiatives for the flagship Knoll site within the MillerKnoll Collective of designer furniture brands. Oversaw both DTC retail ecommerce and B2B contract audiences, driving site performance, revenue growth, and brand positioning.

• Led a full site migration and redesign (2024), upgrading legacy systems, introducing new payment methods, chat support, online Trade ordering, and a refreshed brand identity.
• Implemented AI-powered tools for onsite targeting, resulting in the highest average order value (AOV) of all brands in the collective, increased conversion rates (CRO), and key performance indicators (KPIs).
• Developed and executed seasonal marketing campaigns and product launch strategies, aligning with brand positioning and revenue goals.
• Optimized user experience and site functionality, ensuring smooth implementation of new features and prioritizing high-impact roadmap initiatives.
• Built and mentored a team of web managers, producers, and merchandisers, fostering a culture of inclusivity, innovation, and performance excellence.

Fully embedded within Apple in the retail division driving ecommerce experience for the Apple Online Store and Apple Store App.

Oversaw content strategy, technical performance, and development roadmap of 43 websites in 23 languages, ensuring brand consistency and digital excellence across international markets.

• Led a global re-platform and redesign (2020), modernizing legacy systems to enhance performance, compliance, and user experience.
• Optimized and expanded the Virtual Brow Try-On App, an augmented reality (AR) powered tool that increased Add-to-Cart +20% and +113% Conversion Rate.
• Managed digital content, site experience, and global translations for all new product launches, campaigns, and seasonal updates.
• Served as the strategic lead for web compliance and risk mitigation, ensuring accessibility (ADA) and data privacy (GDPR/CCPA) across all digital properties.

Defined and led ecommerce strategy, performance marketing, and PR/influencer relationships for early stage startup and B-Corp certified ethical jewelry brand. Oversaw D2C sales, email marketing, social media, and Amazon channels.

• Increased online sales by +55% (2019) and +40% (2018) through strategic go-to-market omni channel marketing, SEO, and customer experience optimization.
• Expanded email marketing segmentation and automation, growing the subscriber list by +65% in 2019.
• Managed rebranding initiative, overseeing the launch of a new brand logo and messaging, showrooms design, packaging, and website experience.
• Secured major press coverage including Michelle Obama wearing SOKO on the cover of Essence Magazine and Oprah Winfrey featuring SOKO on the cover of O, The Oprah Magazine.

Led the technical development roadmap, site operations, and content marketing strategy for art, design, and gift book publisher Chronicle and parent company McEvoy Group websites.

• Progressively increased online sales YOY, +11% in 2017, through site optimization, marketing automation, and improved UX.
• Led a full CMS upgrade and redesign (2017) enhancing taxonomy and navigation, payments and checkout experience, and mobile optimization.
• Built immersive landing page experiences for specific authors and business units, generating incremental revenue and engagement, including +$500K for the B2B Customer Publishing department in 2018.

Online Store Assistant Manager, SFMOMA (San Francisco Museum of Modern Art), 2012-2015; Member Services Assistant, Fine Arts Museums of San Francisco (de Young & Legion of Honor), 2010-2012; Bookshop Manager, Institute of Contemporary Arts, London, 2006-2010; Marketing Assistant, British Film Institute, 2006.