Violet Diaz
Houston
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Equipt Resources
05.2022 - Current
- Overall Administrative work: Answer and administer phone calls to appropriate individuals, perform calls to leads, Compose contracts, letters, social media posts and emails.
- Schedule weekly meetings and compose weekly scheduled emails to the company's mailing list.
- Produce weekly reports on trending social engagement, websites traffic and leads.
- Execute cross-channel tactics as part of a holistic marketing strategy: digital advertising campaigns, direct mail campaigns, client communications, marketing trade shows and events, and online SEO and PPC advertising.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams in launching integrated marketing campaigns across digital and traditional platforms.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective resource utilization.
- Evaluated performance metrics of marketing campaigns, driving continuous improvement through data-driven decisions.
Events Vendor Manager
EWMedia Group
05.2021 - Current
- Managed vendor relationships to ensure alignment with company goals and operational standards.
- Developed and implemented performance metrics for vendor assessment and continuous improvement.
- Negotiated contracts, securing favorable terms while mitigating risks associated with vendor performance.
- Streamlined onboarding processes for new vendors, enhancing efficiency and compliance with company policies.
- Established communication protocols to maintain transparency and accountability within the vendor network.
Marketing and Event Coordinator
Chuly Music
05.2015 - 06.2021
- Develope and execute marketing campaigns for numerous concerts and events to increase ticket sales with partners such as Live Nation, Billboard, and the Latin Grammys.
- Increase social following and engagement through digital advertising campaigns, Facebook Ads, Instagram Ads, and monitor key metrics to optimize performance of ads.
- Coordinated logistics for multiple music events, ensuring seamless operations and positive attendee experiences.
- Developed and maintained relationships with vendors, securing favorable terms and reliable service for events.
- Managed event budgets, tracking expenses to align with financial goals and maximize resource allocation.
- Oversaw on-site event execution, directing staff and volunteers to ensure adherence to timelines and schedules.
- Analyzed market trends to identify new opportunities for innovative event concepts that resonate with attendees' interests.
- Managed event logistics and operations.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
Office Manager
Mega Group Builders, Inc.
04.2015 - 02.2017
- Greeted prospective clients, current clients, and vendors upon arrival to determine their needs.
- Answered multi-line telephone, maintained and filed paperwork, created and updated reports via Excel to ensure timeline of projects will meet the deadline.
- Scheduled all consultations, projects beginning and end dates, daily and weekly meetings, and vendor appointments with clients.
- Proactively provided insights from market research and highlighted new lucrative advertisement sources such as: Facebook and Instagram Ads, Yelp, Houzz, Angie’s List, Thumbtack, and HomeAdvisor.
- Managed and trained 10 - 15 employees in the telecommunications department to perform outbound calls, also composed sales scripts and online job posts.
- Streamlined office operations to enhance efficiency and improve workflow processes.
- Managed schedules, meetings, and communications for executive team members.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
Leasing Manager
Mosaic Residential, Inc.
11.2011 - 03.2013
- Awarded Leasing Manager of the Year in 2012 for top regional sales and customer service excellence by the Houston Apartment Association.
- Leased apartment units to qualify prospective residents in accordance with fair housing guidelines and company requirements.
- Oversaw management of the property, including multiple-craft custodial and maintenance services provided by outside contractors and vendors.
- Assisted the property manager with contracts, spreadsheets, and decisions regarding the property. Assisted in all resident and vendor relations
- Generated occupancy reports, handled rent collections, and enforced occupancy policies and procedures.
- Directed leasing operations, enhancing occupancy rates through strategic marketing initiatives and tenant outreach efforts.
- Developed and implemented effective leasing policies, ensuring compliance with fair housing regulations and best practices.
- Analyzed rental market trends, adjusting pricing strategies to remain competitive and maximize revenue potential.
- Streamlined the application process, reducing turnaround time for lease approvals while maintaining thorough background checks.
Operations Manager
United States Air Force
02.2008 - 11.2008
- Formulated work cost; purchased and planned use of materials to comply with legal limits to support contract agreements.
- Administered work requirements to civil engineers work force during approval, processing, and completion stages. Operated facility manager program and communications equipment to support workforce management activities.
- Oversaw operational workflows to enhance efficiency and streamline processes.
- Led cross-functional teams to implement strategic initiatives and achieve mission objectives.
- Coordinated resource allocation, ensuring optimal utilization of assets and personnel.
Education
Bachelor of Business Administration - Marketing and Management
C. T. Bauer College of Business, University of Houston
Houston, Texas05.2020
Event and Meeting Planning Certificate - undefined
College of Continuing and Professional Education, California State University
Long Beach, California05.2015
Certificate in Operations Management - Civil Engineering
United States Air Force Technical School, Sheppard Air Force Base
03.2008
Skills
- Proficient in Canva, Photoshop and Microsoft Office suite
- Supportive and managerial experience
- Social media engagement
- Analytical problem-solving
- Fluent in English and limited proficiency in Spanish
- Strong verbal and written communication
- Social media marketing proficiency
- Team leadership
- Client relationship development
- Organizational strategy development
- SEO strategy development
- Budget management
- Vendor partnership development
- Data-driven web insights
Timeline
Marketing Manager
Equipt Resources
05.2022 - Current
Events Vendor Manager
EWMedia Group
05.2021 - Current
Marketing and Event Coordinator
Chuly Music
05.2015 - 06.2021
Office Manager
Mega Group Builders, Inc.
04.2015 - 02.2017
Leasing Manager
Mosaic Residential, Inc.
11.2011 - 03.2013
Operations Manager
United States Air Force
02.2008 - 11.2008
Event and Meeting Planning Certificate - undefined
College of Continuing and Professional Education, California State University
Certificate in Operations Management - Civil Engineering
United States Air Force Technical School, Sheppard Air Force Base
Bachelor of Business Administration - Marketing and Management
C. T. Bauer College of Business, University of Houston
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