VIRABEL CRUZ

• Specialized in the design, programming, and fabrication of high-quality custom signage for commercial, corporate, and architectural applications.
• Programmed and operated 3-axis and 4-axis CNC routers for precision cutting, carving, engraving, contouring, and 3D dimensional fabrication.
• Utilized CNC laser cutting systems for detailed cutting, engraving, and fine finishing of acrylic, metals, and specialty materials.
• Developed CAD/CAM files and optimized CNC toolpaths for efficient production, precision accuracy, and minimal material waste.
• Designed and manufactured signs using a wide range of materials including aluminum, stainless steel, PVC, acrylic, polycarbonate, composite panels, and other metals and engineered plastics.
• Operated channel letter bending machines, producing high-quality illuminated and non-illuminated channel letters that met design specifications.
• Interpreted design drawings, client specifications, and production blueprints to convert concepts into finished products.
• Selected proper tooling, cutting strategies, feed rates, and machine settings based on material type and design complexity.
• Developed prototypes and refined production processes, ensuring structural integrity and high visual quality in final products.
• Maintained strict quality control standards for dimensional tolerance, surface finish, edge quality, and assembly fitment.
• Collaborated with design teams, installers, and project managers to align project outcomes with client expectations and deliver projects on time.
• Improved workflow efficiency across CNC routing, laser processing, and bending operations to maximize productivity and consistency.

• Programmed and operated CNC machines to manufacture custom cabinets, closets, and millwork for residential and commercial projects.
• Designed cabinetry layouts and components using Mozaik and Vectric Aspire, generating precise toolpaths and cut files for production.
• Interpreted architectural drawings, measurements, and client specifications to produce accurate, high-quality finished products.
• Optimized nesting and cutting strategies, enhancing material usage and minimizing waste.
• Set up machines, selected tooling, and calibrated equipment to ensure precision and consistency in output.
• Collaborated with designers and project managers, ensuring seamless workflow from design through installation.
• Conducted quality checks on finished components, ensuring proper dimensions, fit, and finish.

Key

Golf Cart Mat Design & Fabrication (EVA Foam Manufacturing)

Experienced R&D Specialist and CNC Programmer/Machinist specializing in the design and fabrication of custom EVA foam golf cart mats. Skilled in converting 3D scanned STL files into vector-based production files, creating optimized toolpaths in VCarve Pro, and manufacturing precision-fit products through CNC machining. Strong background in product development, prototyping, and process optimization from concept to final production.

Conducted research, development, design, and precision manufacturing of custom golf cart mats using EVA foam materials through CNC machining processes.

• Conduct research and development for custom-fit golf cart mat products, focusing on design accuracy, material performance, durability, and production efficiency.
• Defined key duties and responsibilities for golf cart mat projects to ensure clear project alignment and accountability.
• Use 3D scanned STL files as the base reference for product development and dimensional verification.
• Convert scanned STL geometry into vector-based CAD files suitable for CNC machining workflows.
• Create clean 2D vector paths and contour profiles for production-ready files.
• Generate and optimize CNC toolpaths in VCarve Pro for cutting, engraving, profiling, and finishing operations.
• Program CNC machines to process EVA foam sheets with high dimensional accuracy and repeatability.
• Select and test appropriate tooling, feeds, speeds, and cutting strategies to achieve clean edge quality and minimize material waste.
• Prototype, test, and refine mat designs for fitment across different golf cart models.
• Conducted quality control inspections to verify final products met dimensional tolerances and adhered to customer specifications.
• Improve manufacturing workflow from scan-to-production, reducing lead time and increasing consistency.
• Collaborated with design, production, and customer teams to create tailored mat solutions and innovative product variations, enhancing customer satisfaction.
• VCarve Pro Toolpath Creation
• STL File Processing & Conversion
• Vector File Preparation (DXF, SVG, AI)
• CAD/CAM Workflow
• EVA Foam Fabrication
• Reverse Engineering from 3D Scans
• Prototype Development

Precision Cutting & Finishing

• Design and produce custom signage, branding materials, and promotional graphics for a diverse range of clients, including retail, local businesses, and events.
• Designed visually compelling layouts for large-format printing, enhancing brand visibility through banners, vehicle graphics, window decals, and storefront signage.
• Fabricate custom signs using various materials (PVC, acrylic, aluminum, wood), ensuring durability and professional finish.
• Install signage on-site, ensuring proper alignment, adhesion, and compliance with client expectations.
• Operate and maintain production equipment such as large-format printers, vinyl cutters, laminators, and fabrication tools.
• Coordinated with vendors and suppliers to source specialty materials, oversee outsourced printing, and facilitate installation support.
• Maintain strong client relationships through clear communication, timely delivery, and consistent quality.
• Managed business operations, streamlining quoting, invoicing, scheduling, and material sourcing for efficient project execution.

• Manage day-to-day production activities in the fabrication shop (cutting, welding, assembly, painting, printing, etc.)
• Interpret work orders, drawings, and specifications to ensure accurate production
• Prioritize and schedule jobs to meet deadlines

Led production team to achieve performance targets and maintain high morale.

• Supervise, train, and mentor production staff
• Assign tasks and monitor employee performance
• Enforce safety protocols and maintain a clean, organized workspace

Monitored quality assurance processes

• Ensure all signage meets company and client quality standards
• Conduct inspections throughout production and before final delivery
• Troubleshoot issues and implement corrective actions

Streamlined production workflows to enhance coordination and reduce bottlenecks.

• Optimize production processes to improve efficiency and reduce waste
• Coordinate with design, sales, and installation teams
• Monitor inventory levels and coordinate material procurement

• Oversee proper use and maintenance of fabrication equipment (CNC routers, printers, welders, etc.)

Managed project timelines and deliverables

• Track project progress and communicate status updates to management
• Ensure proper documentation and job tracking
• Assist with cost control and labor estimates

Oversee daily operations within the sign fabrication department, ensuring projects are completed on time, within budget, and to quality standards. This role supervises production staff, coordinates workflows, and maintains efficiency across all stages of sign manufacturing, including design interpretation, fabrication, finishing, and installation preparation.

Key Responsibilities

• Supervised daily production operations in high-volume sign manufacturing and large-format printing, ensuring on-time delivery and quality adherence.
• Led and trained production staff, including printers, fabricators, installers, and finishing technicians, to promote safety and efficiency.
• Coordinated workflow across design, prepress, printing, fabrication, and installation departments, optimizing throughput and minimizing bottlenecks.
• Oversaw operation and maintenance of large-format printers, CNC routers, laminators, and cutting equipment.
• Monitored production schedules, prioritized jobs, and adjusted resources to meet deadlines and exceed customer expectations.
• Implemented quality control procedures ensuring color accuracy and compliance with client specifications.
• Maintained inventory of substrates, inks, and supplies; coordinated with purchasing to prevent production delays.
• Enforced workplace safety standards to ensure compliance with OSHA regulations.

Key Responsibilities

• Oversee a multidisciplinary team of designers, print technicians, and fabrication staff, ensuring projects are completed on time, within budget, and to brand standards.
• Manage end-to-end production of in-house signage, promotional displays, and advertising materials for a high-traffic retail hardware environment.
• Collaborate with marketing, merchandising, and store leadership to translate campaign concepts into effective visual materials.
• Planned and prioritized production schedules for seasonal promotions, sales campaigns, and storewide signage updates to meet strategic marketing objectives.
• Supervise design workflow from concept through final output, including layout, proofing, printing, and installation.
• Direct operation and maintenance of large-format printers, vinyl cutters, laminators, and fabrication tools for custom signage and displays.
• Ensure consistency in branding, messaging, and visual presentation across all in-store and promotional materials.
• Develop and implement production processes that improve efficiency, reduce waste, and streamline turnaround times.
• Managed inventory of print materials, substrates, and supplies; coordinated procurement to ensure timely support for ongoing campaigns.
• Enforce safety standards and proper equipment use within the production and fabrication workspace.
• Review proofs and finished products for quality, accuracy, and compliance with company standards.
• Tracked project timelines and performance metrics, adjusting processes to consistently meet deadlines and operational goals.

Outlined primary duties and tasks for team members in the visual merchandising department.

• Lead the design and production of daily in-store promotional signage and seasonal visual displays across all departments of a high-volume retail environment.
• Supervised team of designers and production staff, ensuring consistent output and fostering creativity.
• Plan and execute storewide visual campaigns for seasonal events, sales promotions, and product launches, enhancing customer engagement and sales impact.
• Coordinated with marketing, merchandising, and store leadership to align visual messaging with business goals and promotional strategies.
• Oversee the full production process, including concept development, layout design, printing, fabrication, and installation of signage.
• Ensure visual consistency, readability, and brand compliance across all store displays and promotional materials.
• Design and produce weekly promotional flyers, ensuring accurate pricing, compelling layouts, and alignment with marketing strategies.
• Operate and supervise the use of large-format printers, vinyl cutters, laminators, and other signage production equipment.
• Managed inventory of materials and supplies, ensuring timely replenishment and optimal usage.
• Maintain strict deadlines for daily promotional updates and large-scale seasonal rollouts.
• Implement workflow improvements to increase efficiency and reduce material waste.
• Enforce safety standards and proper equipment handling within the department.

Key Responsibilities

• Led the design and production of in-store signage and visual communications in both English and Arabic for a high-traffic, multinational retail environment.
• Plan and execute seasonal visual campaigns, including posters, banners, and large-format displays for major retail events and promotions.
• Managed daily creation of promotional signage, ensuring accuracy and alignment with brand guidelines.
• Supervised and developed team of designers and production staff, ensuring high-quality output and meeting project deadlines.
• Collaborated with marketing, merchandising, and store leadership to effectively translate campaign strategies into compelling visual displays.
• Oversee the full production lifecycle, including concept development, layout design, bilingual typography, printing, fabrication, and installation.
• Ensure consistency in branding, messaging, and visual standards across multilingual signage and promotional materials.
• Managed daily operations to enhance store efficiency and improve customer satisfaction.
• Operate and manage large-format printing equipment, vinyl cutting, and finishing tools for in-house production.
• Maintain inventory of materials and supplies, optimizing cost control and minimizing production delays.
• Implemented process improvements to streamline workflow, reduce waste, and increase turnaround efficiency.
• Enforced safety protocols and proper use of equipment within the department.

Key Responsibilities

• Design custom, client-specific logos and artwork for application on garments and fabric-based products.
• Created production-ready files optimized for embroidery digitizing and screen printing processes to ensure high-quality output.
• Collaborate with clients and sales teams to translate concepts into visually appealing and technically feasible designs.
• Prepare and adjust artwork to meet stitch count limitations, color separations, and fabric compatibility requirements.
• Work closely with production teams to ensure accurate execution of designs on various textiles.
• Reviewed samples and proofs, adjusting artwork to uphold quality and consistency standards.
• Ensure proper color matching, scaling, and placement of designs across different garment types.
• Maintained organized design files and archives for repeat orders, streamlining workflow efficiency.
• Support production timelines by delivering designs within tight deadlines while maintaining high-quality standards.

Defined visual merchandising project responsibilities to enhance project clarity and execution.

• Design and produce daily in-store signage for gondolas, endcaps, and promotional areas in a fast-paced retail environment.
• Create visually engaging graphics to support sales promotions, pricing displays, and product highlights.
• Develop and execute seasonal campaign materials for storewide events and special activities.
• Ensure accuracy of pricing, product information, and promotional messaging across all signage.
• Coordinated with merchandising and store teams to ensure visual displays aligned with marketing strategies and supported sales goals.
• Prepare print-ready files and oversee production using large-format printers and signage equipment.
• Maintain consistency in branding, layout, and visual standards across all store materials.
• Modified designs to meet daily deadlines and adapt to evolving promotional requirements.
• Assist in installation and placement of signage to ensure visibility and effectiveness in-store.

Key Responsibilities

• Designed and developed custom trade show booths and exhibition displays, enhancing brand presence and effectively showcasing PVC pipe products.
• Collaborated with marketing and sales teams to translate product features into visual presentations that engaged target audiences.
• Produced large-format graphics, banners, and signage for exhibitions, ensuring high-quality print output and brand consistency.
• Fabricated booth elements and display structures using PVC and other materials, combining creativity with practical construction techniques.
• Coordinated booth setup, installation, and dismantling for trade shows, ensuring seamless execution and optimal presentation of displays.
• Managed multiple projects simultaneously, meeting tight deadlines for scheduled exhibitions.
• Ensured all designs aligned with company branding and effectively showcased product applications and benefits.
• Maintained materials and tools, optimizing reuse and cost-efficiency for recurring events.