VIRGINIA ANDIA-BATAILLE
Oakland,CA
Summary
Creative Project Manager with cross-industry experience spanning beauty, tech, and financial services. Skilled in leading campaigns across digital, social, print, and events in both in-house and agency settings. Known for driving product launches, streamlining creative workflows, and aligning teams to deliver high-impact, on-brand work. Forward-thinking project management specialist confident in leading team members, managing schedules and coordinating resources. Keeps projects on-track with decisive supervision and quick problem-solving. Persuasive in communicating and negotiating with internal team members, vendors and other stakeholders. Seasoned Senior Project Manager with relevant experience in coordinating large-scale projects, managing diverse teams, and driving overall project success. Strong in initiating and planning stages of project management, leveraging strong communication and negotiation skills to manage stakeholder expectations. Have consistently made significant impacts by ensuring timely delivery of projects without compromising quality standards. Display leadership qualities and decision-making abilities that foster team collaboration and efficient problem resolution.
Overview
29
29
years of professional experience
Work History
Senior Project Manager, Creative - Global Marketing
Rodan+Fields
01.2017 - Current
- Led end-to-end execution of multi-channel campaigns across digital, social, loyalty, and field marketing. Managed creative workflows, timelines, and stakeholder communications across teams.
- Recently supported major business pivot by leading cross-functional initiatives across retail, digital, and brand channels; partnered with Ulta teams, vendors, and internal stakeholders to launch in-store presence, update product pages, and develop fixtures and retail assets.
- Drove execution of a refreshed brand campaign across TV, social, and events in collaboration with agencies and media partners; led updates to DTC site and landing pages to align with new strategy and retail integration.
- Launched campaigns for new category products, including Recharge (millennials), Active Hydration Body, and Radiant Defense, expanding brand reach.
- Executed seasonal and promotional campaigns that consistently hit 100% of forecasted sales.
- Drove creative support for reformulations and loyalty program enhancements (e.g., Refer-a-Friend, PC Perks), boosting engagement and retention.
- Introduced process improvements that streamlined communication and delivery across creative, digital, and marketing teams.
Senior Project Manager, Global Marketing & Creative
BlackRock
01.2011 - 01.2017
- Managed creative development for global campaigns, branding initiatives, and investor communications. Oversaw asset creation across digital, print, event, and social channels.
- Led creative execution for the first global iShares promotion, resulting in 6M+ new investors.
- Produced campaigns and collateral for Factor Investing, generating 1M+ leads via integrated digital and virtual platforms.
- Managed flagship events and regional campaigns driving over $1.3B in new fund activity.
- Delivered high-performing print/digital campaigns with 30%+ response rates and supported a company-wide rebrand.
Account Supervisor
Young & Rubicam Advertising
01.2001 - 01.2011
- Managed $5M integrated marketing plan and creative execution across TV, radio, digital, print, and in-store. Collaborated with partner agencies and internal teams to deliver consistent, high-impact campaigns.
- Launched reformulated Havoline and Techron products, contributing to an 8% lift in sales.
- Led global rollout of Delo digital campaign across 10+ countries, maintaining creative consistency.
- Executed NASCAR-sponsored promotions, driving 15–29% lift in targeted engagement.
- Developed and enforced global brand guidelines, ensuring quality and compliance across assets.
Account Executive
VIA Marketing Agency
01.1999 - 01.2001
- Clients: Applied Materials, Embark.com (College Planning Tool), and Clareon.com (e-payment).
- Managed execution of advertising, branding, and direct marketing campaigns across tech and fintech clients.
- Created B2B campaigns and white papers for Applied Materials, simplifying complex tech messaging.
- Drove user growth for Embark.com via targeted direct marketing.
- Conducted brand research that informed positioning for Clareon in the e-payment space.
Product/Promotions Marketing Specialist
The Learning Company
01.1997 - 01.1999
- Partnered with product marketing to lead launches and promotions for top licensed children's software brands including Reader Rabbit, KidPix, ClueFinders, and Carmen Sandiego.
- Managed the launch of 15+ products, aligning cross-functional teams across content, creative, and production.
- Executed 20+ brand promotions, increasing redemption rates from 0.5% to 5% through improved targeting and execution.
Education
Bachelor of Arts - Communication Arts
University of San Francisco
Marketing Studies
University of Berkeley Extension
Skills
- Project Management: Cross-functional leadership, campaign execution, product launches
- Creative Operations: Workflow optimization, process improvement, brand compliance
- Marketing: Multi-channel campaigns, creative development, performance tracking
- Tools: Workfront, Mondaycom, Smartsheet, MS Project, Google Workspace
- Brand strategy
- Campaign execution
- Creative development
- Stakeholder engagement
- Budget management
- Cross-functional collaboration
- Effective communication
- Problem solving
- Project plan development
- Strategic thinking
- Multi-project management
- Meeting facilitation
- Scope management
- Resource allocation
- Problem-solving abilities
- Project planning
- Project scheduling
Websites
ADDITIONAL INFORMATION
- Awards
- Graphic Design USA Award 2016, iShares and BlackRock Desk Reference
- American Graphic Design Award, Latin America and Iberia Investment Forum (event branding)
- Silver Telly Award, Texaco Havoline TV (animation)
- Personal Interests
- Hiking, paddle boarding, skiing, yoga, Zumba, spin, foodie
Timeline
Senior Project Manager, Creative - Global Marketing
Rodan+Fields
01.2017 - Current
Senior Project Manager, Global Marketing & Creative
BlackRock
01.2011 - 01.2017
Account Supervisor
Young & Rubicam Advertising
01.2001 - 01.2011
Account Executive
VIA Marketing Agency
01.1999 - 01.2001
Product/Promotions Marketing Specialist
The Learning Company
01.1997 - 01.1999
Bachelor of Arts - Communication Arts
University of San Francisco
Marketing Studies
University of Berkeley Extension
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