Summary
Overview
Work History
Education
Skills
Skills
Timeline
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Virginia Bethoney

Norwood,MA

Summary

Accomplished executive with extensive experience in new business and strategic business development. Proven track record in implementing effective top-level sales strategies. Skilled at leading sales talent and guiding customers through complex sales processes. Adept at cold calling, pioneering new business relationships in digital health and the clinical environment to secure new business accounts. Proficient at team leadership that promotes the highest level of efficiency from staff. Excellent closing skills.

Overview

18
18
years of professional experience

Work History

Director of Business Development

Aptar Digital Health
10.2022 - Current
  • Responsible for developing the newly established Digital Health Division of Aptar Pharma by way of selling digital health solutions to mid-size pharmaceutical companies. Solutions sold include both connected hardware and software (PSP, SAMD, & DM)
  • secured one significant partnership with big pharma company in first year
  • Identified and pursued valuable business to business opportunities to generate new company revenue and improve bottom line
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Built pipeline of opportunities with companies in Neurology and other TA's
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
  • Negotiated, prepared, and signed contracts with clients.

U.S. Sales Director

Neurosync (Formerly Syncthink)
08.2018 - 09.2022
  • Responsible for pioneering new sales through business development efforts in the U.S. in the clinical and pharmaceutical market areas. Commercialized product in U.S and assisted the company with building a sales team
  • Pioneered new technology and opened 22 major new accounts
  • Generated over $ 6M in total revenues for career with company
  • Opened 10 major hospital systems
  • Established twelve Key Opinion Leaders
  • Began build out of sales team (Dallas & California)

VNS Therapeutic Consultant

LivaNova
03.2016 - 07.2018
  • Sales of two new iterations of VNS device to Pediatric & Adult Epileptologists, Neurosurgeons, Neurologists, Value Analysis Committees and Hospital C-Suites. Educated Neurologists and Surgeons to grow the clinical needs and educated patients on VNS therapies.
  • Generated over $9M in total revenues
  • Increased annual revenues from $1.9M to $4.5M
  • Improved territory ranking from #78 to #42 in one year
  • Achieved average quarterly growth of 27%
  • Opened three major new hospital and 15 physician accounts
  • New Patient Award Winner 2017
  • Maintained average of 45 implants per quarter
  • Ranked #1 in Northeast Sales Force for highest ASP

Senior Hospital Neurology Sales Consultant

Eisai Pharmaceuticals
06.2010 - 03.2016
  • Launched two novel and new antiepileptic drugs to New England Hospital accounts and Physician offices. Managed KOLs by collaborating with corporate partners including District Manager, MSL, Marketing teams, and other home office personnel.
  • · Personally accounted for $25M of total Sales for Orphan Drug
  • · Ranked #1 in Regional Sales Force out of 26
  • · Achieved average annual quota of 125%
  • · Promoted to Field Sales Trainer for Epilepsy from 2011-2013

Neuroscience/Diabetes Sales Representative

Takeda Pharmaceuticals
05.2005 - 06.2010
  • Sales to Neurology, Psychiatry, Endocrinology, and GI Physicians
  • President’s Club Award Winner in 2009
  • Ranked #1 in National Sales Force out of 75
  • Three - time Regional Award Winner for Market Share Growth

Education

BBA - Finance And Computer Information Systems

Suffolk University
Boston, MA
05.1998

Skills

  • Pipeline Development
  • Lead Generation
  • Vendor Management
  • Networking
  • Event Planning
  • Business Development
  • Presentation Development
  • Startup Experience
  • Digital Health
  • Market Development
  • Contract Negotiation
  • C-Suites
  • Strategic Planning
  • Customer Retention

Skills

Proficient in MS Word, Excel, & Powerpoint

Timeline

Director of Business Development

Aptar Digital Health
10.2022 - Current

U.S. Sales Director

Neurosync (Formerly Syncthink)
08.2018 - 09.2022

VNS Therapeutic Consultant

LivaNova
03.2016 - 07.2018

Senior Hospital Neurology Sales Consultant

Eisai Pharmaceuticals
06.2010 - 03.2016

Neuroscience/Diabetes Sales Representative

Takeda Pharmaceuticals
05.2005 - 06.2010

BBA - Finance And Computer Information Systems

Suffolk University

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Virginia Bethoney