Virginia Debermudez
Clarksville,TN
Summary
Goal-oriented marketing and communications expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
23
23
years of professional experience
Work History
NA M+C Inclusion & Diversity Manager
Accenture
Remote
10.2021 - 03.2022
- • Help develop the strategy and execution of results-oriented marketing and communications aimed at increasing awareness, engagement and support of Accenture's commitment to inclusion and diversity across the US and Canada
• Serve on the Marketing & Communications team for the North America Inclusion & Diversity program team, liaising with various HR and M&C teams across North America and globally to achieve shared goals and objectives
• Promote, protect and differentiate Accenture by telling its story to clients, people, recruits, investors and influencers, and capturing and merchandising results along the way
• Work with the North America Inclusion & Diversity team leader to develop an integrated marketing and communications strategy, which includes identifying and managing strategic partnerships, speaking opportunities, internal and external events, key I&D moments/observances and awards and rankings opportunities as well as supporting thought leadership, media relations and executive positioning
• Execute integrated marketing and communications across a variety of disciplines, channels and vehicles, including: internal, external, digital, social media, traditional media, event management, etc
• Manage a portfolio of key North America awards and rankings opportunities, including: the evaluation of opportunities, the development of applications, the promotion of results, and leading a close partnership with HR/I&D to leverage learnings and insights to inform our business strategy as well as the continuous improvement of Accenture's performance
• Write and edit short and long-form content for awards applications to website copy to pithy social posts to inspire and motivate our target audiences
Marketing & Communications Program Manager
Meharry Medical College
Nashville, TN
01.2019 - 10.2021
- Create informative and interesting press releases press, kits, newsletters, and related marketing materials;
- Develop and implement effective communication strategies building customer loyalty programs, brand awareness, and customer satisfaction;
- Prepare detailed media activity reports;
- Plan and manage design, content, and production of all marketing materials;
- Liaise with varied marketing departments to generate innovative ideas and strategies;
- Supervise projects guaranteeing publication- readiness;
- Create communications and marketing strategies for new products, launches, events, and promotions;
- Lead marketing and public relations staff.
Marketing and Communications Manager
Nyrstar Clarksville
Clarksville, TN
01.2014 - 12.2019
- Developed and maintained internal communication programs and strategies;
- Gathered and drafted communication messages and communicated same to staff;
- Maintained online media, newsletters & videos;
- Managed business information and company announcements;
- Supported HR in initiating and driving cultural change;
- Increased sales by negotiating vendor contracts;
- Implemented time management processes designed to protect executive’s time;
- Triaged incoming requests personally meeting needs and requests and/or directing to appropriate department;
- Organized onboarding events, external meetings, and corporate events;
- Calendar and travel management for GM and senior management team.
Marketing Communications Manager
HOSA International
Miami, FL
01.2012 - 12.2014
- Managed corporate marketing and communications functions, oversaw $75k budget and 3-member team;
- Direct brand management, PR, medial relations, corporate positioning, product launches, advertising, sales, collateral and trace show marketing management;
- Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns;
- Led market launch of 12 new product initiatives
- Identified opportunities, researched new product possibilities, collaborated with project development team and created campaigns generating $2.6M in annual sales;
- Created web portal to transform archaic intranet into dynamic website improving communication flow and adding effective sales channel;
- Wrote catalogs, course guides and training brochures that enhanced sales reps’ understanding of complex product features, bolstering their sales
- Performed on-going customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of curve;
- Developed sales sheets, catalogs, brochures, ads, etc
- Created and maintained social media presence;
- WFFSA – oversaw these events to include booth assets, event execution, staffing and training;
- Coordinated updates to show materials and booth graphics, as necessary, including graphic design, printing and production;
- Coordinated and maintained all in-house materials;
- Developed and approved negotiations with facilities, hotels, vendors, etc
- To ensure lowest cost, while maintaining high quality service provision;
- Ensured timely execution and production of key deliverables, including trade show communications, support materials, pre- and post-event campaigns, and lead follow-up.
Global Lean Internal Communications Leader
Electrolux Home Products
Springfield, TN
01.2002 - 12.2012
- Developed and managed internal marketing communications programs in collaboration with all Electrolux local Human Resource Departments and 25,000 global employees;
- Implemented integrated approach to create balanced programs, build internal brand awareness and inter- departmental engagement;
- Developed and managed execution of global lean communications strategy to deliver maximum impact;
- Maintained and optimized existing internal communications channels; implemented new initiatives and tools;
- Guided senior managers on lean communication opportunities supporting production channel feedback;
- Managed employee engagement agenda; conceptualized innovative ideas and established effective feedback channels;
- Key role in developing mechanism to evaluate and assess success and effectiveness of internal lean communication;
- Provided support for Continuous Improvement/Transformation Team in initiating and driving cultural change;
- As Green Belt facilitated teams in planning, executing and following up on “Kaizen”
- Training in Yellow Belts.
Education
Master's - Health Science
Venezuelan Central University
Caracas, Venezuela1997
Master of Psychology - Anthropology & Communications
Catholic Andres Bello University
Caracas, Venezuela1993
Skills
- Critical Thinking
- Decision Making
- Problem Solving
- Staff Training
- Internal / External Communications
- Producing communications
- Written communications
- Marketing Communications
- Email marketing campaigns
- Adobe Creative Suite
- Marketing and Advertising
- Content Curation
- Brand Messaging
- Social Media Campaigns
- Corporate Communication
- Public and Media Relations
Additional Information
- https://www.clippings.me/virginiabermudez https://www.linkedin.com/in/virginialeondebermudez
- Awards , 2018 – Leader in Research & Health Science for the Benefit of Mankind: www.siidet.com March 2018 2018 – Leader in Research & Health Science for the Benefit of Mankind: www.siidet.com
Languages
Spanish
Native or Bilingual
Timeline
NA M+C Inclusion & Diversity Manager
Accenture
10.2021 - 03.2022
Marketing & Communications Program Manager
Meharry Medical College
01.2019 - 10.2021
Marketing and Communications Manager
Nyrstar Clarksville
01.2014 - 12.2019
Marketing Communications Manager
HOSA International
01.2012 - 12.2014
Global Lean Internal Communications Leader
Electrolux Home Products
01.2002 - 12.2012
Master's - Health Science
Venezuelan Central University
Master of Psychology - Anthropology & Communications
Catholic Andres Bello University
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