Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

VIRGINIA PERBELLINI

Carmel

Summary

Dynamic Marketing Innovation Specialist with a proven track record in product development and cross-functional collaboration. Successfully launched multiple food products, enhancing market presence and driving category growth. Skilled in consumer insights and project management, I thrive on creative problem-solving to deliver impactful results.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Innovation specialist

Rana Meal Solutions
Bartlett
05.2022 - 05.2025
  • Spearheaded end-to-end development and successful launch of multiple new food products across Retail, Club, and Food Service channels, accelerating time-to-market and contributing to category growth.
  • Streamlined project workflows and proactively resolved cross-functional blockers, ensuring on-time delivery of innovation pipelines.
  • Analyzed consumer insights and market trends to identify whitespace opportunities, directly influencing new product concepts and packaging strategies.
  • Led packaging testing and optimization initiatives that enhanced shelf appeal and supported sustainability goals, resulting in reduced material waste and improved user experience.
  • Managed trade show execution (e.g., Chicago NRA Show), overseeing booth logistics, product demos, and customer engagement—helping drive visibility and lead generation for new launches.

Digital Marketing Intern

Bendinelli Srl
Verona
01.2018 - 08.2018
  • Analyzed social media performance through Google Analytics to implement improvements to the social media strategy, to increase engagement and reach through better posting timing, better content, and use of relevant hashtags.
  • Managed the digital marketing budget and created opportunities that increased car sales through digital campaigns and promotions.
  • Created and curated relevant content to engage our 700+ Instagram followers while growing the Facebook followers by 20% month-over-month for a 3-month period.
  • Created and implemented a new social media strategy through many channels that boosted the brand visibility and engagement by 20% over the course of a few months.

Management Control Intern

Pastificio Rana Spa
Verona
01.2017 - 08.2017
  • Utilized Excel to compare and examine the forecasted data vs the actual budget of four departments and alerted management of discrepancies that could have led to waste of resources with low returns.
  • Utilized Microsoft Suite products, such as Excel and PowerPoint, to translate raw data points into visual analysis used for presentation materials to major stakeholders of the company.
  • Rotated through different departments, such as productions, marketing, and sales, to shadow managers and learned how to create budgets for the different departments.

Education

MBA - Strategic Technology & Innovation Management

Drexel University, LeBow College of Business
Philadelphia, PA
03.2022

Bachelor of Science - Business Administration

University of Verona
Verona, Italy
09.2017

Skills

  • Project management
  • Consumer insights
  • Packaging optimization
  • Digital marketing
  • Cross-functional collaboration
  • Problem solving
  • Creative thinking
  • Team collaboration
  • Product development
  • Market analysis
  • Time management
  • Critical thinking
  • Decision-making
  • Microsoft office

Certification

Google Certificate:

  • Foundations of Digital Marketing and E-commerce
  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online

Languages

English
Full Professional
Italian
Native/ Bilingual

Timeline

Marketing Innovation specialist

Rana Meal Solutions
05.2022 - 05.2025

Digital Marketing Intern

Bendinelli Srl
01.2018 - 08.2018

Management Control Intern

Pastificio Rana Spa
01.2017 - 08.2017

MBA - Strategic Technology & Innovation Management

Drexel University, LeBow College of Business

Bachelor of Science - Business Administration

University of Verona

Similar Profiles

CREATE PROFILE