VIRGINIE DANIEL-JAMOUKHA

As an accomplished marketing leader, I have successfully driven initiatives that enhance lead generation and elevate brand performance for IBM's Hybrid Cloud and infrastructure offerings. My strategic approach and collaborative efforts have resulted in significant advancements in marketing practices.

Key achievements include:

• Elevated lead generation efforts significantly boosted qualified leads for IBM Cloud platform applications through online marketing activities centered on technical and thought leadership content.
• Developed effective marketing procedures, enablement documentation, and overall content management to maximize team productivity and optimize digital channels for enhanced performance.
• Led, coached, and developed a high-performing team of 3-4 demand generation marketers while mentoring team members to expand their skill sets, both individually and as a group.
• Employed data-driven segmentation strategies to understand prospects' needs and behaviors, enabling effective full-funnel marketing, and integrated multi-channel promotions.
• Collaborated with cross-functional partners in regional marketing, data analytics, sales, and product marketing to execute aligned strategies and ensure alignment across departments.
• Actively monitored industry trends, evaluated competitive offerings, and facilitated communication between internal teams (engineering, design, and marketing) to stay ahead of the curve.
• Assessed project budgets and timelines to keep teams on track, coordinating marketing events, and implementing customer loyalty programs to enhance repeat business rates.
• Fostered business partnerships to develop lasting relationships both internally and externally, while resolving stakeholder conflicts through effective problem-solving techniques.
• Delivered comprehensive marketing strategy updates to upper-level management, establishing KPIs to assess the performance of digital tactics against market and industry benchmarks.
• Led cross-functional teams in developing IBM's first subscription offering, providing guidance on best practices for digital tactics, and supervising the creation of impactful marketing materials.
• Engaged in regular stakeholder meetings to discuss project progress, creating detailed project plans with clear timelines and milestones for successful product launches.
• Committed to continuous education and advanced training to maintain updated industry knowledge, and recognized by management for exceptional contributions to the marketing practice.
• Actively measured engagement, lead volume, and conversion rates in online and sales funnels while staying current with content marketing practices, benchmarks, and design trends to drive program innovation.

In this role I was in charge of developing, managing, and executing dynamic marketing strategies for North America, driving corporate goals for lead generation, market awareness, and customer engagement across multiple business units. I spearheaded marketing efforts as the primary lead for Engineering Services Marketing, directly supporting the U.S. Vice President.

Key Achievements:

• Created and executed tailored regional marketing plans and campaigns, ensuring alignment with corporate objectives to enhance lead generation and brand visibility.
• Delivered a full spectrum of marketing initiatives, including industry events, trade shows, webinars, PR, social media, advertising, telemarketing, and email marketing, driving targeted communication to key audiences.
• Managed and developed cutting-edge marketing content, including collateral, sales tools, and content kits, ensuring seamless delivery and impactful messaging.
• Contributed to broader corporate marketing strategies, shaping branding, positioning, product marketing, and partnerships.
• Cultivated and managed strategic relationships with third-party vendors, such as associations, forums, and agencies, optimizing marketing efforts across platforms.

This role was pivotal in amplifying MYCOM’s brand presence, generating high-quality leads, and boosting market engagement across the region.

In this role, I was driving and leading global marketing initiatives for APCON's state-of-the-art technologies.

• Built, planned, implemented, and managed the overall digital marketing strategy and inbound/outbound marketing plan.
• Organized, led, and trained the digital marketing team (website designer, content specialists, Marcom manager, events manager, social media specialist).
• Managed and oversaw different digital marketing channels, including the full marketing mix.
• Prepared and managed the digital marketing budget.
• Oversaw all of the company's usage and strategy for social media accounts.
• Measured and managed online content.
• Tracked SEO and Google Analytics data, and made complex analyses.
• Measured ROI and KPIs.
• I researched the competition, investigated benchmarks, and provided suggestions for improvement.
• Identified and evaluated new digital technologies for marketing automation (Pardot, Act-On, Marketo).
• Managed the upgrade and transition of the company website to the Drupal CMS.

This role was pivotal in elevating APCON's marketing department and practices to the next level by creating a fully functioning marketing mix engine.

My tenure at Inet Technologies/Tektronix Communications was quite extensive, spanning over 10 years and 2 countries (the UK and the USA), starting as a regional marketing manager and ending as the senior global marketing communications manager.

• Ownership of a multi-million dollar marketing communication budget and strategy.
• Developed and put in place social media strategies.
• Managed annual promotional budgets of up to $1 million.
• Planned and executed internal product rollouts and external product launches.
• Managed the production of company collateral, including white papers, in collaboration with technical teams.
• Designed, wrote, and developed—in collaboration with internal staff and agency support—various product documentations, corporate videos, and interactive multimedia product demonstrations for the web and trade shows.
• Project management for the migration from Market to Lead (M2L) to the Eloqua Digital Marketing Automation system.
• System development and implementation/rollout strategy for marketing stack upgrades.
• Co-project managed the integration of the marketing automation tool to the company CRM (Salesforce.com).
• Developed a marketing toolbox for channel partners and customer use.
• Management of the company's global event strategy, including corporate events, customer appreciation events, channel partner events, extended sales events, and training (budgets ranging from $20K to $1M and audiences between 30 and 1,200 registrants). Selected key industry events, defined exhibit strategies, themes, logistics, and staffing.

This role spanned an extensive tenure in various marketing roles, managing multi-million-dollar marketing communication budgets and strategies for various elements of the marketing mix.