Vishal Kumar Chevva

Performance-oriented Digital Marketing Specialist with over 4 years of experience across SEO, SEM, PPC, Paid Media, and Social Media Marketing. Demonstrated expertise in using Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, and other analytics tools to drive traffic, generate leads, and improve ROI. Adept at managing multiplatform ad campaigns, executing conversion rate optimization (CRO) strategies, and crafting data-backed marketing plans. Proven record in improving KPIs across B2B and B2C environments.

SEO Optimization & Paid Media Campaign - B2B Marketing, Digital Marketing Executive, Planned and executed SEO/SEM strategies to drive targeted traffic and generate qualified leads., Launched and managed Google Ads, Facebook, LinkedIn, and Instagram campaigns with a 40% improvement in conversion rates., Utilized tools like Ahrefs, SEMrush, KWFinder, and Google Ads Manager for campaign setup, optimization, and reporting., Created and optimized ad copy and landing pages, resulting in a 15% drop in cost-per-click (CPC)., Monitored campaign performance, A/B tested creatives and funnels to maximize ROAS., Managed weekly performance dashboards and KPI reports using Google Analytics and Tag Manager., Developed and implemented comprehensive SEO campaigns that increased organic traffic by 30% in 6 months., Led PPC campaigns (Search & Display) on Google Ads and LinkedIn, improving lead quality by 25%., Leveraged Google Analytics GA4 and Google Tag Manager to monitor performance and apply actionable insights., Developed content calendars and social media strategy aligned with marketing funnels and seasonal campaigns., Conducted in-depth keyword research and technical audits, leading to a 35% increase in organic traffic within 6 months., Managed cross-platform ad campaigns increasing paid traffic by 40% while decreasing CPC by 15%., Implemented CRO techniques resulting in 20% more conversions and 10% reduction in cart abandonment., Tracked and optimized performance with real-time analytics via Google Analytics and custom dashboards., Google Ads, SEMrush, Ahrefs, WordPress, Shopify, Facebook Ads Manager