VISHMITHA DSOUZA
Allentown,PA
Summary
Business Administration and Media Communication Major (3.75 GPA) with unique background, merging creative storytelling and analytical leadership. As the first international Student Body President, I oversaw a $300,000+ operating budget and negotiated policy with senior administration, demonstrating the high-level stakeholder management required for consulting and HR. Simultaneously, my work as a media intern involves deploying data-driven marketing campaigns and optimizing media spend to drive ROI. I am an adaptable problem-solver seeking to leverage my skills in cross-functional collaboration, conflict resolution, and digital strategy to drive organizational growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Media Intern
Madden Media
06.2024 - Current
- Managing end-to-end social media strategy for destination marketing clients, including sourcing engaging content, curating feeds, and deploying organic and paid campaigns to drive audience growth.
- Facilitating strategic media buying and placement, analyzing audience demographics to optimize budget allocation and maximize campaign ROI.
- Leveraging analytics tools (DOMO, Resonate, Google Analytics) to track KPIs and generate weekly insight decks, translating complex data into actionable recommendations for client stakeholders.
- Streamlining operational workflows by optimizing QA processes for client assets, ensuring timely campaign delivery and cross-team efficiency.
Resident Advisor
Office of Housing & Residence Life
Allentown, PA
08.2023 - Current
- Mediating interpersonal conflicts and behavioral issues for a diverse community of 25+ residents, utilizing de-escalation techniques and emotional intelligence to maintain a safe living environment.
- Enforcing university policies and safety protocols while serving as a confidential resource for students navigating academic or personal crises.
- Designed and executed inclusive programming to foster community engagement, improving resident retention and social wellbeing.
President
Muhlenberg Student Government Association
Allentown, PA
05.2024 - 05.2025
- Oversaw the strategic allocation of a $300,000+ operating budget, auditing funding requests for 110+ student organizations to ensure fiscal responsibility and alignment with campus goals.
- Acted as the primary liaison to the Board of Trustees and University Administration, negotiating high-level policy changes that impact the student experience and institutional culture.
- Led town hall meetings and executive board initiatives, fostering transparency and effectively managing stakeholder communications during periods of organizational change.
Education
Bachelor of Arts - Business Administration and Media & Communication
Muhlenberg College
Allentown, PA05.2026
Higher Secondary Certificate - Humanities
St. Xavier's College
Mumbai, India08.2021
Skills
- Media Buying & Relations
- Digital Marketing
- Google Analytics, DOMO, Resonate
- Salesforce, Asana
- Canva
- Microsoft Excel, Data Analysis
- Budget Management
- Conflict Resolution
- Crisis Management
- Cross-Functional Team Leadership
- Oral presentation expertise
- Social Media strategy
- Storytelling
Certification
Mental Health First Aid for Higher Education
Affiliations
Phi Sigma Sigma
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Kannada
Native/ Bilingual
Konkani
Native/ Bilingual
Marathi
Limited
Accomplishments
- Tara DeMarzo Scholarship
- Cristina El Shahawi Memorial Scholarship
- Next Genius Scholar 2022 Cohort
- Content Writer for Shaala.com (2020) & MuBu Ent Pvt Ltd (2019)
- Interschool Best Speaker in Debate & Best Elocutioner
- Child Artist appearances in Indian daily soap operas (e.g., Balveer)
Timeline
Media Intern
Madden Media
06.2024 - Current
President
Muhlenberg Student Government Association
05.2024 - 05.2025
Resident Advisor
Office of Housing & Residence Life
08.2023 - Current
Bachelor of Arts - Business Administration and Media & Communication
Muhlenberg College
Higher Secondary Certificate - Humanities
St. Xavier's College