Overview
Work History
Education
Skills
Life - Locations
Timeline
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Vita McKey

New York,NY

Overview

6
6
years of professional experience

Work History

Store Manager

Madhappy
08.2023 - 05.2024
  • Managed all daily store operations of this 9 month pop-up, including opening and closing procedures, generating end of day sales reports, inventory management, direct and timely employee feedback, and high levels of customer satisfaction.
  • Led NYC-specific marketing and promotional strategies, boosting foot traffic and brand awareness, resulting in a 3-month extension of the pop-up.
  • Grew sales revenue to $500,000 per month, and average weekly conversion by 7%.
  • Communicated daily with LA-based Retail Operations Manager and Business Operations Manager on employees, product selection, store layout, store space optimization, security measures, and theft prevention strategies.
  • Supervised the interviewing, hiring, training, firing, and performance of a diverse group of 30 store employees, aged 20 to 30.

Specialty Sales Associate

Reformation
02.2023 - 08.2023
  • Led the store's clientele expansion effort by expanding the clientele register from 8 to 55 individuals. Collected and utilized customer data such as purchase history and preferences to increase long-term brand loyalty, and tailor individualized marketing campaigns.
  • Met and exceeded sales targets by 150% through strong product knowledge and persuasive sales techniques, consistently earning top seller out of 30 employees at NYC Soho location.
  • Assisted in the successful relocation to a new Soho storefront with 6x the product and 3x the square footage.

Marketing Associate

Madhappy
10.2022 - 02.2023
  • Supported manager in 3 key marketing efforts, campaigns, and collaborations: Columbia, Katz's Deli, the Yankees.
  • Participated in meetings with Madhappy executive team to review and brainstorm future social media coverage of seasonal and exclusive merchandise drops.
  • Researched effective ad campaigns and identified outreach goals going into 2023 season.
  • Engaged with the 265K Madhappy Instagram, 39.6K TikTok, and podcast followers while communicating feedback on ad campaigns to LA headquarters.

Copywrite Intern

Pottery Barn Corporate Headquarters
08.2018 - 12.2018
  • Wrote high-end consumer website and catalog product copy as part of the Editorial Team, meeting strict daily deadlines aligned with media campaign launches.
  • Led weekly meetings with internal and external buyers to identify distinguishing product line attributes to emphasize in marketing campaigns and advertising spreads.
  • Conducted research for 2019 Holiday, preparing comprehensive reports summarizing analyses, informing key decision-makers of important trends and patterns.
  • Due to quality of work product, promoted to copy editor for 8-person team.

Education

Bachelor of Arts - Political Science, Social Policy & Practice

Tulane University, Newcomb-Tulane College
New Orleans, LA
05.2022

Skills

    • Microsoft Office suite
    • Paid Ads: TikTok, Instagram, Facebook
    • Photoshop
      • Shopify
      • Fluent Swedish
      • 8 years of Mandarin Chinese

Life - Locations

  • Europe 2000-2009
  • Asia 2009-2015
  • North America 2015-present

Timeline

Store Manager

Madhappy
08.2023 - 05.2024

Specialty Sales Associate

Reformation
02.2023 - 08.2023

Marketing Associate

Madhappy
10.2022 - 02.2023

Copywrite Intern

Pottery Barn Corporate Headquarters
08.2018 - 12.2018

Bachelor of Arts - Political Science, Social Policy & Practice

Tulane University, Newcomb-Tulane College

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Vita McKey