Vito Covino
Berwick,PA
Summary
Accomplished Chief Creative Officer at NEPAgen-C, adept in design management and strategic communications. Spearheaded innovative strategies, enhancing consumer engagement and business metrics. Excelled in team development and creative positioning, significantly impacting marketing leadership. Proven track record in content strategy and fostering cross-functional collaborations for elevated brand storytelling. Multiple time Presidents’ Circle of Achievement Winner.
Overview
2024
2024
years of professional experience
1
1
Certification
Work History
Chief Creative Officer
NEPAgen-C
- Drove design process using creative viewpoint and clear direction.
- Determined core problem areas to successfully address creative briefs or ambiguous situations.
- Identified needs through deep-dives to plan and create strategies based on consumer insights, business success metrics and proposed design.
- Participated in deep dives and experience reviews with cross-functional teams to propel design decisions.
- Strategized and led creative brainstorms involving executives, business leaders and marketing leads.
Regional Digital Manager
Seven Mountains Media
10.2019 - 04.2023
- Designed and implemented digital, web and social strategies to align with client business goals.
- Worked cross-functionally with various departments on projects.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Managed, coached, and developed direct reports.
- Created engaging content optimized for specific platforms and intended audience.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
Local Sales Manager
Nectar-WBRE/NBC
11.2017 - 10.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Attended industry events and conventions to expain sales opportunities.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
Education
Political Science And Government
Union County College
Cranford, NJSkills
- Marketing communications
- Content strategy
- Advertising campaigns
- Design management
- Social media strategy
- Mobile app development
- Design background
- Media industry expertise
- Creative positioning
- Strategic communications
- Online advertising support
- Campaign development expertise
- Project management expertise
- Vendor negotiation
- Television promotion
- Art direction
- Team development
- Marketing expertise
- Storyboard creation
- Deadline oriented
- Design
- Marketing leadership
Certification
Sempo
HubSpot
Salesforce
Analytics
Adwords
Timeline
Regional Digital Manager
Seven Mountains Media
10.2019 - 04.2023
Local Sales Manager
Nectar-WBRE/NBC
11.2017 - 10.2020
Chief Creative Officer
NEPAgen-C
Political Science And Government
Union County College
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