Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Vivian Saenz-Guallpa

Jersey City,NJ

Summary

Result-driven Digital Marketing Specialist with hands-on experience building brand visibility, driving website traffic, and launching revenue-generating campaigns for small businesses. Skilled in content creation, social media strategy, SEO, and email marketing, with a track record of growing engagement and improving digital performance. Comfortable wearing multiple hats, from rebuilding websites to designing visuals, to tracking analytics.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

Posh Salon & Spa
Englewood, NJ
05.2025 - Current
  • Rebuilt the salon’s website from the ground up, improving layout, visuals, and SEO to drive a 250% increase in unique visits and a 255% increase in page views within the first six weeks.
  • Created and managed branded content for Instagram, including reels, story highlights, service promotions, and aesthetic updates aligned with current trends.
  • Produced photo and video content by capturing and editing client, service, and stylist visuals to maintain a consistent, high-quality brand presence.
  • Designed marketing materials including flyers, posters, and digital graphics to support promotions and in-salon branding.

Marketing Specialist

Hudson Cuts
Hoboken, NJ
12.2024 - Current
  • Created and managed content across Instagram and TikTok, including reels, stories, and promos; handled caption writing, hashtag/trend research, and community engagement.
  • Created branded flyers, posters, and digital graphics using Canva; shot and edited photo/video content with CapCut and iMovie to support promotions and maintain a cohesive visual brand.
  • Planned and launched seasonal promotions and client loyalty initiatives, aligning content and email strategy to maximize reach and client retention
  • Ran email campaigns with 57–65% open rates, generating $4,700+ in revenue across three key promotions.
  • Improved website performance year-over-year, increasing page views by 48.5% and engagement by 39% through consistent content, SEO improvements, and optimized linking from social media.

Manager

Hudson Cuts
Hoboken, NJ
01.2023 - 01.2024
  • Oversaw day-to-day operations including staff scheduling, inventory management, vendor coordination, client service resolution, and employee performance reviews.
  • Recruited, onboarded, and trained new hires; developed onboarding guides and SOPs to streamline staff integration and performance.
  • Managed regulatory compliance with the New Jersey State Board of Cosmetology, including license renewals, inspection paperwork, notarized documentation, and shop ownership filings.
  • Redesigned and relaunched the company website, implementing an integrated booking system that drove a 1,987% increase in unique visits, a 2,904% increase in page views, and a 44% boost in user engagement year-over-year.

Education

Bachelor of Science - Finance

New Jersey City University
Jersey City, NJ
12-2025

Bachelor of Science - Business Management

New Jersey City University
Jersey City, NJ
12-2025

Skills

  • Digital marketing management
  • Market research and analysis
  • Social media marketing
  • Project management
  • Landing page design
  • Financial analysis
  • Campaign execution
  • Content creation
  • SEO optimization
  • Data analytics

Certification

  • Deloitte Australia Data Analytics

Timeline

Digital Marketing Specialist

Posh Salon & Spa
05.2025 - Current

Marketing Specialist

Hudson Cuts
12.2024 - Current

Manager

Hudson Cuts
01.2023 - 01.2024

Bachelor of Science - Finance

New Jersey City University

Bachelor of Science - Business Management

New Jersey City University

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