Viviana Perenzin
NA Workstation Business Manager
Miami,FL
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. I excel at building and nurturing partner and end user relationships while driving team mentorship, achieving significant revenue growth and operational efficiency.
Overview
25
25
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
SMB Business Manager - NA Workstations
Lenovo
07.2021 - Current
- Spearheaded initiatives that put Lenovo at the #2 market share position for NA SMB Workstations, while driving 10% PTM growth & our highest market share in 2+ years
- Implemented business strategies with key Alliance and Channel partners to increase revenue and target new markets.
- Evaluated current market trends and competitor strategies, guiding development of innovative solutions to stay ahead in industry, which has led to our #1 market share position on pre-configured Mobile Workstations in multiple quarters.
- Implemented rebate strategies to drive end user sales and order load
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions with Web team & Workstation BM
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Supported business management projects by monitoring and tracking risks, issues and action items.
- Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
- Assisted in recruiting, hiring and training of team members.
- Mentored junior staff members, helping them grow professionally and contribute more effectively to the team's goals.
SMB Business Manager - NA Etail & Thinkbook
Lenovo
09.2018 - 07.2021
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
- Created, launched & executed quarterly SMB promotion that yielded 50%+ run-rate acceleration during promo period.
- Built relationships with Alliance partners to drive specific growth initiatives with targets National accounts, VARs and distributors
- Built and deepened relationships with internal and external personnel to enhance client retention and growth plans.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Responsible for all Business Management functions for Thinkbook when first put in market
Vendor Manager & Business Development Sales Leader
PCM
01.2016 - 09.2018
- Managed vendor performance to maximize profitability and achieve financial objectives.
- Managed team of 5 Lenovo Business Development Managers in U.S. & Canada, which included but was not limited to sales pipeline management, driving to assigned quotas and overall $20M+ quarterly target on mix of acquisition and R&D accounts, customer visits & calls and liaising with overarching Sales Leadership.
- Engaged prospects and customers through various events, including trade shows, seminars and workshops.
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Vendors managed: Lenovo, Asus, Acer, LG, Viewsonic, Fujitsu, Ergotron, NEC, Planar & several other display & projector vendors.
Product Manager - Servers & Workstations
TigerDirect Inc.
04.2013 - 01.2016
- Created SMB strategy to drive Workstations & Server business via all routes to market (Web, B2B, Consumer/Retail); increased units sold & revenue generated by over 100% with implemented strategy
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Worked with marketing teams to create, deploy and optimize effective campaigns for Server and Workstation clients.
- Assessed vendor products and maintained positive vendor relations.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
HP Brand and Programs Manager
TigerDirect Inc.
06.2009 - 03.2013
- Responsible for driving HP commercial sales across all business channels (web, retail, B2B).
- Developed and managed internal HP Bid Desk.
- Engaged with 500+ sales reps in sales & program trainings & quote creation & management
- Developed and implemented sales and marketing plans to meet key objectives.
Chargeback Manager
TigerDirect Inc.
04.2000 - 06.2009
- Managed team of chargeback agents and monthly dispute volume ranging from ~1,300 for Visa and MasterCard and ~500 for American Express and Discover, which represented ~$2.5-$3M in disputes annually
- Implemented risk management strategies, minimizing potential losses from disputed transactions; achieved fraud percentage of 1%, which was lowest in company history
- Reduced chargeback volume by implementing effective prevention strategies and training staff on best practices.
- Streamlined the chargeback process for increased efficiency and customer satisfaction
Education
Bachelor of Arts - Mass Communication
Florida International University
Miami, FL 08.1999 - 04.2004
Skills
- Cross-functional communication
Negotiation
Business Development
Customer Relations
Business planning
Accomplishments
- 2023 Individual Excellence Award
- 2019-20 NA Channel & Web Segment Team Excellence Award
- 2013 Highest Growth Partner in HP Direct Response Channel
Lenovo:
HP:
Timeline
SMB Business Manager - NA Workstations
Lenovo
07.2021 - Current
SMB Business Manager - NA Etail & Thinkbook
Lenovo
09.2018 - 07.2021
Vendor Manager & Business Development Sales Leader
PCM
01.2016 - 09.2018
Product Manager - Servers & Workstations
TigerDirect Inc.
04.2013 - 01.2016
HP Brand and Programs Manager
TigerDirect Inc.
06.2009 - 03.2013
Chargeback Manager
TigerDirect Inc.
04.2000 - 06.2009
Bachelor of Arts - Mass Communication
Florida International University
08.1999 - 04.2004
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