Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

V.J. Boles

Lafayette,United States

Summary

Dedicated and professional, seeking a position in the heart of your company. Expertise in GCOR 6th & 7th edition, Air Brake and Train Handling, Railroad Field Operations, Offshore Catering, Food Safety, and Business Management. Bring a wealth of knowledge and skills to contribute to your company's success. Detail-oriented nature, strong technical skills, and quick learning ability make well-equipped for any challenge. Knowledgeable entrepreneur with a strong background in developing and executing brand strategies. Successfully led multiple product launches and rebranding initiatives, enhancing market presence. Proficient in market research and consumer insights, driving brand growth and demonstrating effective team leadership for cohesive marketing campaigns.

Overview

10
10
years of professional experience

Work History

Brand Manager

VJB EXCLUSIVE
11.2016 - Current
  • Oversaw daily operations for both open and closed salons
  • Drove sales while proactively pursuing new clients in the field
  • Updated all systems to incorporate Afterpay
  • Conducted hiring and interviews for all staff
  • Created promotional materials and tailored work uniforms
  • Provided training for each team member
  • Successfully launched a second location
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
  • Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
  • Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
  • Mentored junior team members, fostering professional growth and development within the department.
  • Conducted market research to identify new opportunities and target markets.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Salon Manager

SmartStyle
10.2014 - 03.2016
  • Managed cash flow, business transactions, banking, and accounting processes.
  • Controlled inventory by tracking expenses, purchases, and shelf stock.
  • Optimized work shifts, managed staff schedules, and ensured adequate coverage during peak hours to maintain exceptional customer service levels.
  • Resolved customer concerns promptly and efficiently to maintain a strong reputation within the local community.
  • Scheduled employees to maintain adequate coverage during business hours.
  • Maintained a clean and welcoming salon environment through regular maintenance, organization, and attention to detail.
  • Oversaw salon employee performance, facility cleanliness, and sales.
  • Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
  • Maintained general appointment calendar and set shift schedules.
  • Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
  • Managed financial aspects of the salon, including budgeting, payroll processing, and inventory management.
  • Grew customer numbers and boosted loyalty with strategic engagement and marketing strategies.
  • Increased staff productivity by providing ongoing training, motivation, and performance evaluations.
  • Coached and trained employees to optimize performance and achieve demanding business objectives.
  • Established a positive workplace culture that fostered teamwork, open communication, and professional growth among staff members.
  • Worked to continuously increase salon business through effective sales, service, and operations policies.
  • Stayed current with industry trends by attending conferences, workshops, and trade shows – applying new knowledge to enhance services offered at the salon.
  • Ensured compliance with health regulations through diligent inspection of salon facilities and adherence to safety guidelines.
  • Maintained organization of salon and cleanliness of each station with regular cleaning and floor sweeping.

Education

Diploma - Cosmetology

Camelot Career College
Baton Rouge, LA
01.2015

High School Diploma - General

McComb High School
Mccomb, MS
01.2004

Diploma - Rail Operations

Northwest Railroad Institute
Vancouver, WA
01.2002

Skills

  • GCOR 6th & 7th edition
  • Air Brake and Train Handling
  • Railroad Field Operations
  • Offshore Catering
  • Food Safety
  • Business Management
  • Detail-oriented
  • Technical skills
  • Quick learning ability
  • OSHA regulatory compliance
  • Managing large crew
  • Heavy Duty Equipment
  • Understanding and giving verbal and hand signals
  • Attention to detail
  • Business management (LSBC)
  • Responsible vendors license training
  • Back to Business Basics
  • Square scheduling and inventory
  • Cooperative team member
  • Strong verbal communication
  • Flexibility in work environment
  • Active listening skills
  • Sales support
  • Market analysis
  • Partnership development
  • Brand strategy
  • Event coordination
  • Sales strategy
  • Social media strategy
  • Product management
  • Staff coaching
  • Brand positioning
  • Product positioning
  • Website management
  • Influencer marketing
  • Creative direction
  • Photography direction
  • Social media campaigns
  • Supply chain management
  • Trade show management
  • Budget formulation
  • Growth tracking
  • Brand development
  • Project management
  • Microsoft office
  • Customer relationship management (CRM)
  • Bid preparation
  • MS office suite
  • Creative and innovative
  • Training and onboarding
  • Contract negotiation
  • Social media platforms

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Supervised team of 27 staff members.
  • Achieved District Awards through effectively helping with price points.

Timeline

Brand Manager

VJB EXCLUSIVE
11.2016 - Current

Salon Manager

SmartStyle
10.2014 - 03.2016

High School Diploma - General

McComb High School

Diploma - Rail Operations

Northwest Railroad Institute

Diploma - Cosmetology

Camelot Career College

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V.J. Boles