Lisa Almehsen
Franchise Business Development & Operations
Panama City Beach,FL
Summary
Proven multi-industry executive leader with demonstrated ability to hit mission-critical goals. Broad experience including, business analytics, high-level sales, franchise development, and strategic planning. Hard-working high-energy trailblazer capable of expanding brands into uncharted territory.
Overview
20
20
years of professional experience
9
9
years of post-secondary education
Work History
Executive Director of Franchise Development
Expense Reduction Analysts
Dallas, TX
09.2022 - Current
- Built infrastructure to secure high quality franchise candidates, leading to explosive growth of system 26% of all franchises awarded in last 20 months.
- Built relationships with existing owners and community to establish best practices and operational KPI's.
- Achieved sales goals and service targets by cultivating and securing new franchise owners.
- Created network of strategic partners to enhance franchisee onboarding process to include: funding, business plan & entity creation, territory research, site selection.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Familiarized myself with all camp operations, startup costs, break-even points, and sales expectations to better "present" business opportunity to potential franchise owners.
- Paid attention to detail while completing assignments.
- Strengthened communication skills through regular interactions with others.
- Managed time efficiently in order to complete all tasks within deadlines.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Strategic Franchise Dev. & Ops. Advisor
Franchange LLC
Ann Arbor, MI
08.2012 - 09.2022
- Oversaw drafting, negotiations, and execution of all franchise agreements for Domestic Development.
- Worked with marketing to monitor lead quality through daily and monthly meetings.
- Established several finance options for franchise candidates to ensure project funding and completion per franchise agreement terms.
- Increased franchise sales/awards for Signature model by 83% in 1st year.
- Expanded YOY corporate revenue by $685,000 since [2018], resulting in 53% increase. Top franchise sales person in 2019 and 2020
- Maintained routine communication with new and existing franchisees to assess overall satisfaction, resolve complaints and promote new offerings.
- Consulted with banking specialists to establish new business partnerships, set total project costs, and guide franchisee on business plan and pro forma creation.
- Worked with real estate team to ensure properties met performance criteria for business model and necessary rent/TI concessions to maintain project budget.
- Spearheaded yearly audit and edits to FDD on multiple franchise models. Particularly with Item 6, Item 7, and Item 19.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Trained and motivated employees to perform daily business functions.
- Devised strategic business plan and aligned decisions with long-term vision to achieve consistent success in [Type] market.
Regional Franchise Sales & Operations Director
Amplifon Healthcare | Miracle Ear Brand
Minneapolis, MN
11.2010 - 08.2012
- Created and implemented CRM system, to include lead generation, lead management, integration into 3rd party software, mobile marketing, monthly dashboards/reporting, sales cycle, and member retention.
- Researched, overhauled and implemented franchise candidate approval process from start to finish resulting in above industry average franchise awards 1.69%, cost per award $6,300, and Discovery Day awards 87.5%
- On-boarded and trained all new franchise owners in-house through comprehensive and detail oriented training program instilling in them values and culture of Soldierfit system, importance of brand consistency, and camaraderie.
- Provide on-site in-person support to all new opening locations, providing exceptional sales, technical, and operational support. Spearheading development programs for franchise owner's and their staff.
- Provided strategic planning and direction for driving brand growth and development by identifying and targeting key markets. Using in-depth knowledge of fitness trends and existing location specific limitations to craft territories in given market.
- Comprehensive knowledge of franchise systems used to assist franchise owners from award to open. Facilitating early development stages through review of property site-selection, lease negotiation, Tenant Improvement Allowance, PPSF, traffic thoroughfares, and other essential details to ensure buildout and fit-out run smoothly.
- Trained, coached and mentored franchise owners to ensure smooth adoption and adherence to all policies, procedures, and branding requirements. Resolved all incongruencies in operational policies through amicable means without assistance from legal.
- Negotiated and developed vendor programs that benefited both franchisor and franchisee, including but not limited to banking, loan approval, equipment, accounting, booking keeping, Google business listings, merchandise, insurance, construction, and project management.
- Set team and individual KPIs and provided regular, actionable feedback.
- Mentored and coached team members to foster productive and engaging work environment.
- Negotiated with vendors, suppliers and other stakeholders to acquire mutually beneficial contracts and agreement.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
Regional Franchise Sales Director
Danaher Corporation - Matco Tools
Stow, OH
07.2006 - 11.2010
- Cultivated and strengthened lasting client relationships, through development and implementation of new membership retention programs
- Strengthened company business by implementation of new personal training program. Generating additional revenue in excess of $150,000 annually.
- Ensured that each guest's experience was positive, memorable and consistent with "Soldierfit Experience"
- Set project timelines and kept teams on task to complete milestones according to schedule.
- Maintained Soldierfit culture with hands-on management style. Created monthly events for members and staff to reach out and partner with local businesses and charities. (Salvation Army, Frederick Rescue Mission, Blessings in a Backpack, Platoon 22, Toys for Tots)
- Maintained comprehensive knowledge of all computer systems to include club management software, CRM, personal training software to better serve customers and meet demanding sales objectives.
- Negotiated and finalized contracts with corporate organizations for private boot camps generating $20,000 in annual revenue.
- Led company repeatedly in new member sales and TCV of PT sales, ultimately creating flagship location within Soldierfit
- High producer in sales, new members, and event revenue
- Employee of year 2014
- Employee of month May, 2014
- Created regional sales plans and quotas.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Worked closely with product teams to understand customer needs and requirements.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Monitored and coordinated workflows to optimize resources.
- Developed sales strategy based on research of consumer buying trends and market conditions.
National Marketing Director
Children's Orchard
Ann Arbor, MI
2003.03 - 2006.08
- Grew newly acquired territory from 40 accounts to 180 accounts generating $800,000 in revenue in year one.
- Created large impact presence in market through rapid growth and expansion of brand.
- Researched market trends influencing clients purchasing decisions to match those trends and produce higher monthly sales.
- Delivered high level of service to clients to both maintain and extend relationships for future business opportunities.
- Penetrated untapped markets in GTA and surrounding areas ensuring product dominance.
- Consistently hit and exceeded sales goals by 20%.
- Maintained extensive knowledge of competitors, their offerings and their presence in assigned territory.
- Mitigated client concerns/issues resolving in manner pleasing to all parties involved.
- Monitored display units and merchandise to ensure compliance with all brand and licensing requirements
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created and managed marketing budget, ensuring maximized ROI.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
Education
Bachelor of Science - Printing Management
Ferris State University
Big Rapids, MI 09.1990 - 05.1994
Certified Franchise Executive Certification - Certified Franchise Executive
International Franchise Association
05.2008 - 01.2011
MBA - Jack Welch - Business Organization
Strayer University
Washington, DC 03.2011 - 12.2013
Skills
- Lead Generation
- Business Acumen
- Sales Cycle Management
- Communication Skills
- Account Management
- Sales Support
- Research & Development
- Negotiation Skills
- Revenue Generation
- Continuous professional development
- New Business Development
- Coaching and mentoring
- Sales processes
- Strategic account development
- Solution selling
- Strategic planning
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Executive Director of Franchise Development
Expense Reduction Analysts
09.2022 - Current
Strategic Franchise Dev. & Ops. Advisor
Franchange LLC
08.2012 - 09.2022
MBA - Jack Welch - Business Organization
Strayer University
03.2011 - 12.2013
Regional Franchise Sales & Operations Director
Amplifon Healthcare | Miracle Ear Brand
11.2010 - 08.2012
Certified Franchise Executive Certification - Certified Franchise Executive
International Franchise Association
05.2008 - 01.2011
Regional Franchise Sales Director
Danaher Corporation - Matco Tools
07.2006 - 11.2010
National Marketing Director
Children's Orchard
2003.03 - 2006.08
Bachelor of Science - Printing Management
Ferris State University
09.1990 - 05.1994
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