Vergi Rodriguez
Los Angeles
Summary
Experienced marketing director skilled in planning and executing advertising and branding campaigns. Proficient in leading and implementing marketing programs, overseeing brand management, and strategic planning. Established entertainment professional with over 10 years of experience collaborating with celebrity entertainers on television shows and performance tours. Specializes in the entertainment and music industry, adept at working with various artists while being cost-conscious and creating budget-friendly solutions. Possesses extensive marketing knowledge and a proven ability to lead teams to achieve goals and exceed client expectations.
Overview
11
11
years of professional experience
Work History
Senior Marketing Manager
The Smith Group
01.2022 - Current
- Company Overview: TSG | The Smith Group. Clients included The Voice Tour – Germany, Got To Dance Germany, German Pop Star Helene Fischer, Procter & Gamble, Pepsi, AT&T. Website:
- Overhauled the marketing budget, finding $10K in savings to allocate to social media campaigns
- Tracked and reported on marketing campaign results, effectively iterating on media campaigns that generated a 13% increase in leads
- Communicated market and industry research to team of marketing associates and leadership, implementing new strategies as a result of market analysis
- Revamped email and newsletter campaigns, which contributed to a 32% increase in social media followers across all platforms
- Oversaw a variety of yearly projects from concept through completion.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Manager
The Smith Group
07.2021 - 01.2022
- Led team to overhaul blog and email campaign, resulting in 10K new email subscribers
- Tracked social media and web campaigns using SEO tools, and met daily with marketing associates to set and plan to meet KPI goals
- Managed the marketing calendar, and ensured 92% of campaigns ran on time and within budget
Marketing & Branding Manager
Planet V Productions, LLC
01.2018 - 12.2021
- Develop innovative 360-degree marketing plans & strategies, for all GTM marketing avenues
- Created programs to increase leads and retention of current database of talent
- Streamlined brand coordination and marketing tactics, resulting in an enhanced competitive advantage and contributing to long-term revenue and profit objectives
- Assisted in managing a budget between $2-4 million, leading to effective brand plan development and marketing activations
- Coordinated the execution of retail events in the Southern California, Miami & New York City markets, achieving productivity and revenue goals
- Strategized and implemented Loyalty programs for a variety of clients
- Analyzed sales and demographic data to create comprehensive marketing reports, informing new business program development and performance improvement strategies
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Brand Market Manager
375 Park Avenue Spirits, a division of Sazerac Company
08.2019 - 07.2021
- Increase sales distribution on and off-premise accounts. Maintain relationships with key retail accounts.
- Conducted and organized tastings, trade and consumer training.
- Assisted local sales team to increase the distribution of 375 PAS portfolio.
Brand Ambassador
375 Park Avenue Spirits, a division of Sazerac Company
01.2019 - 08.2019
- Worked with team to achieve sales goals for products.
- Collaborated with sales staff to identify target customers, promote products and increase sales.
- Maintained knowledge of current promotions and product features.
- Collaborated with marketing team to create and implement promotional campaigns.
- Developed and executed promotional campaigns to drive brand awareness and sales.
- Maintained accurate records of promotional events and customer interactions.
- Increased sales by effectively communicating product benefits.
Field Activation Manager
TEAM Enterprises
06.2018 - 07.2021
- Be the expert on Gallo Client and share wine seltzer knowledge and passion with others.
- Established strong working relationships with trade within key account list and become a trusted resource.
- Educate and excite the trade and key stakeholders on client brands and benefits, consumer need states and industry by providing trade with talking points, sales tips, and training.
- Communicate with Local E.J. Gallo local and Brand Teams to ensure that accounts are aligned and share challenges and opportunities.
- Responsible for conducting 50% of the allotted activations in the assigned market.
- Conduct a number of account visits and Staff Trainings per month.
- Follow up with accounts to ensure menu placements/features exist in accounts prior to scheduling events.
- Manage, train & recruit a team of Promotional Specialists.
- Undergo thorough training with TEAM, with the aim of maintaining product, industry and program knowledge.
- Manage promotional material inventories and report weekly to TEAM quantities status.
- Conduct regular debriefing sessions with promotional Specialists to collect feedback.
- Share insights, feedback, and key learning's with Field Director on a weekly basis.
- Maintain an updated calendar of scheduled events.
Event Curator - Bacardi Brands
TEAM Enterprises
07.2018 - 06.2019
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated leadership skills in managing projects from concept to completion.
Brand Manager
All Day Ace
06.2016 - 06.2018
- Develop and implement comprehensive marketing strategies that align with business objectives, involving cross-functional teams including digital, social, trade, and retail sectors.
- Collaborated with 2 web developers to overhaul the website, which tripled site traffic within 120 days.
- Lead the innovation process for the brand, collaborating with supply chain, finance, and leadership teams, and driving traffic to social channels and partner websites through B2C marketing campaigns.
- Conduct thorough business analysis, monitoring performance against KPIs, identifying growth opportunities, and delivering timely monthly brand scorecards to stakeholders.
- Manage brand P&Ls, ensure successful product launches through effective commercialization processes, and build strategic partnerships with key industry stakeholders.
Associate Producer & Assistant to Executive Producer
Citizen Skull Productions
09.2014 - 02.2017
- Developed Unscripted projects
- Prepared sizzle reels and materials for pitch meetings
- Regularly engage, liaise and book appointments with clients and collaborators through a variety of mediums while maintaining privacy and confidentiality
- Sorted through submitted film projects to see what would be a good fit for development
Education
Master of Arts Degree - Psychology
University of Santa Monica
Los Angeles, CABachelor of Arts - Communications, Film and Video, Public Relations / Advertising
The City College of New York, CUNY
Skills
- PC and Mac proficient
- MS Office (PowerPoint, Excel, Word)
- Attention to Detail
- Marketing Campaigns
- Strategic planning
Affiliations
- Television Academy Voting Member
Best Audience Award - Boston Latino Film Festival
Directed and produced a Short film titled "Dreamer" that made its rounds through film festivals.
Languages
Spanish
Native or Bilingual
Timeline
Senior Marketing Manager
The Smith Group
01.2022 - Current
Marketing Manager
The Smith Group
07.2021 - 01.2022
Brand Market Manager
375 Park Avenue Spirits, a division of Sazerac Company
08.2019 - 07.2021
Brand Ambassador
375 Park Avenue Spirits, a division of Sazerac Company
01.2019 - 08.2019
Event Curator - Bacardi Brands
TEAM Enterprises
07.2018 - 06.2019
Field Activation Manager
TEAM Enterprises
06.2018 - 07.2021
Marketing & Branding Manager
Planet V Productions, LLC
01.2018 - 12.2021
Brand Manager
All Day Ace
06.2016 - 06.2018
Associate Producer & Assistant to Executive Producer
Citizen Skull Productions
09.2014 - 02.2017
Bachelor of Arts - Communications, Film and Video, Public Relations / Advertising
The City College of New York, CUNY
Master of Arts Degree - Psychology
University of Santa Monica
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