Vrishali Malasane

Data Platforms & Tools used: HBase, Presto Query Engine, Microsoft Azure Databricks Tools Used: Tableau, PowerBI

Team: Digital Media Customer Retention Insights

Responsibilities:

• Partner with product and business teams to understand requirements and derive KPIs to measure Customer Retention and Renewal Performance
• Support regular ad-hoc data querying and in-depth analyses to better understand customer behavior
• Slice and dice data sets through various dimensions to generate meaningful reports, insights and diagnostics
• Building dashboards for reporting in Tableau & PowerBI
• Enhanced business efficiency by identifying trends and patterns in complex datasets.
• Streamlined data processing for faster results by implementing advanced analytics tools.

Data Platforms & Tools used : HBase, Presto Query Engine, Tableau, Unidash(Internal Tool), Salesforce, Tableau CRM

Team: Strategic Planning & Operation (GTM) team

• To assist the Business Planning & Operations team for Messenger and Instagram Business Messaging in day to day operations including reporting, data analysis, and process improvements
• Create standardized reporting for weekly and monthly rhythm of business review
• Track and measure relevant data to assess impact for Specialized team projects and GTM initiatives
• Query data tables to create dashboards for automated reporting using Tableau and Internal tools
• Worked with Tableau administrator in managing Production, Test and Development environments
• Create Schedules and extract the data into Tableau Data Engine
• Published Workbooks by creating user filters so that only appropriate teams can view it
• Create and modify Interactive Dashboards
• Create guided navigation links within Interactive Dashboards.

Team – CX Customer/Partner Experience Digital Transformation, Digital Renewals

Data Platforms & Tools Used : SAP Hana, Snowflake, SAP BO, Tableau

Responsibilities:

• Contributed to build business dashboards to conduct trend analysis on Renewal Rate using Tableau and SAP BO tools
• Applied technical skills using SAP BO, Tableau and SQL in data collection, data analysis and to report and provide solutions to client requests in a timely manner
• Writing complex SQL queries for business data querying and meaningful insights
• Gathered, analyzed and defined business rules used in report requirement documents
• Performed Data mapping, created tables in Snowflake/Hana, Translated business needs into report specifications and provided solution using SAP Business Objects/SQL to meet business requirements
• Build, customize and publish interactive reports, visualizations, stories in Tableau
• Prepare monthly/quarterly/annually recurring reporting for the sales group
• Adding Row level Security to dashboards.

• Build, customize and publish interactive reports, visualizations, stories and dashboards in Tableau
• Quickly understands the business issues and data challenges of client's organization and industry
• Excellent knowledge of data warehousing concepts, theories and best practices
• Created different KPI using calculated fields and parameters
• Implemented data blending to blend related data from different data sources
• Mastered the ability to design & deploy data insights with drill down & dropdown menu options and Parameters using Tableau
• Involved in creating database objects like Tables, views, functions using HiveQL (SQL like query) to provide definition, structure and to maintain data efficiently
• Generate ad-hoc reports
• Created Tableau dashboards using Dual axis Bar charts, Heat maps, Stack bars, Scattered plots, Geographical Maps show me functionality.

• Testing: Manual Testing of Web based application on Windows and Mobile platforms
• Was responsible to provide end to end functional test support for application maintenance and release activities
• Functional and Cross browser testing on iOS mobile platforms on iPad, iPod, iPhone
• Responsible for preparation of Test scenarios and cases based on functional specifications
• Provide test support for customer issues reported in production
• Report, Investigate and track defects using Defect Tracking System
• Was also responsible for analyzing production issues and provide test support for production fixes.