Alexandra McKee
Greater Philadelphia,PA
Summary
Accomplished healthcare marketing leader with over a decade of experience driving market awareness, strategic partnerships, and go-to-market strategies in the healthcare industry. Proven ability to create compelling messaging, build customer relationships, and collaborate effectively with C-level executives to achieve organizational goals. Passionate community leader and Associate Board Member of the National CMV Foundation.
Overview
12
12
years of professional experience
Work History
Enterprise Marketing Manager, North America
Siemens Healthineers
06.2019 - Current
- Develops market-specific portfolio positioning and go-to-market plans for a >$1 billion department, effectively communicating the distinctive value proposition of the Enterprise Services portfolio and resulting in heightened market presence.
- Conceptualizes and implements IDN/health system partnership launches and co-marketing initiatives, skillfully coordinating high-profile executive events that enhance both brand visibility and stakeholder engagement.
- Fosters customer relationships with health system marketing teams across North America, serving as a trusted advisor to help ensure partner satisfaction and successful long-term collaboration.
Healthcare Marketing Lead, North America
First Quality
03.2017 - 06.2019
- Orchestrated $600+ Million healthcare channel marketing strategy for the #1 adult incontinence brand in healthcare, resulting in heightened loyalty and retention among home care, skilled nursing, and long-term care customers.
- Guided a team of direct reports and collaborated with cross-functional colleagues in executing a multi-million dollar brand repositioning and SKU-rationalization initiative, transforming an often stigmatized product category.
- Conducted comprehensive market research and developed exclusive clinical programs and acquisition campaigns, contributing to unprecedented growth for HME/DME providers and managed care plans.
Digital Marketing Manager
Markitects, Inc.
01.2012 - 02.2017
- Led digital marketing strategy and execution for diverse B2B clients in the engineering, science, and technology sectors.
- Specialized in crafting and implementing comprehensive digital solutions, including strategic digital planning, marketing automation, website design and development, email marketing, media planning and buying, SEO/SEM, social marketing, and business development.
- Managed cross-functional project teams and external resources to deliver successful digital marketing campaigns for clients.
Sales & Marketing Specialist
PV Racking / Moore Energy
07.2011 - 01.2012
- Drove business expansion through cold-calling, training events, and sales engineering support, while collaborating with leadership to implement a successful solar racking market entry strategy.
- Led the creation of key marketing assets, including the company website and direct mail campaigns, effectively showcasing PV Racking's solutions for solar energy structures.
Education
Bachelor of Arts - English, Art
Lafayette College
Easton, PA2011
Timeline
Enterprise Marketing Manager, North America
Siemens Healthineers
06.2019 - Current
Healthcare Marketing Lead, North America
First Quality
03.2017 - 06.2019
Digital Marketing Manager
Markitects, Inc.
01.2012 - 02.2017
Sales & Marketing Specialist
PV Racking / Moore Energy
07.2011 - 01.2012
Bachelor of Arts - English, Art
Lafayette College
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