Vy Nguyen

• Proposed, presented and executed whole Integrated Marketing Plan, including strategic messages, key channels, and social media content.
• Edited short-form and long-form videos for TikTok, Instagram, Facebook and YouTube.
• Planned and reached influencers to offer affiliate program.
• Created and managed project plans, timelines and budgets. Supported to create pitch presentation calling for investor.
• Developed effective improvement plans in alignment with goals and specifications.

• Independently reached and provided video marketing solutions for client.
• Presented production ideas and determined creative scenarios for production and delivery.
• Oversaw post-production tasks such as editing, color grading, and sound design to ensure polished final product.
• Creatively produced 3 promotional videos and engaged with potential audience.
• Proactively posted across YouTube, Instagram, and LinkedIn and gained interactions

Lead digitalization campaign: work closely with creative agency & MAGGI Chef to build the plan & content to engage with customer on social media:

• Hand on UX/UI project to first build MAGGI out-of-home website
• Creatively propose and execute shooting concepts for videos and catalogues.
• Closely engage with Chef communities to organize 3 events/month such as cooking demos, cooking contest
• Connect with at least 2 platforms to expand MAGGI penetration in new channels
• Support to build awareness, push consideration & review purchase

Handled and managed >50 social channels each month, including KOL, influencers, and viral fan pages. Mastered in communications and creative concepts for monthly mega sales campaigns:

• Optimized the monthly social KPI (CPA), accomplished >500M VND revenue and 300 sessions for business results each month.
• Sought for data-driven insight, lessons learned, improvement, and generating company reports.

Strategically imported, analyzed data, and allocated monthly budget to run Facebook, Google Ads. Planned and designed monthly content across all platforms: RMIT English Facebook, website, event landing page. Executed projects:

• Red envelope 2021: Delivered creative concept, communicated between RMIT and parents/students | Produced 300 packages, satisfied with outstanding concept.
• Bee Battlefield-The biggest spelling contest: Prepared proposal, communications strategy, and executed event | Received 600 registrations in 3 weeks, managed all events' merchandise.

For more details about projects, please visit: https://bit.ly/RMITENG