W. Marco Graham
Jacksonville,FL
Summary
I have over 20 years of experience in the e-commerce industry including b2b and b2c working with different platforms, tools, and strategies to increase traffic, conversions, and revenue. My core competencies include SEO strategy, content management, web analytics, and team leadership. I am passionate about SEO/eCommerce and its potential to create value for customers and businesses alike. I am always eager to learn new skills, explore new opportunities, and collaborate with diverse and talented teams. I am looking for a challenging and rewarding role that allows me to leverage my SEO expertise, e-commerce knowledge, and leadership skills to drive growth and innovation for a growing and established organizations.
Overview
10
10
years of professional experience
Work History
Director SEO & Content
Novum Skies LLC
11.2023 - Current
- Responsible for all SEO local and national for websites under the Novum Skies umbrella (12 WEBSITES)
- Ranked each website for target KWs from 1-20 for serps.
Head of SEO U.S
Raketech
11.2022 - 11.2023
- Managed a team of 5 SEO specialist for the U.S market
- Developed SEO strategy to capture more leads within the gaming and gambling niche and rank specifically for local SEO where gambling was legal as well as a national gambling 'picks site'
Director of SEO/Content
D&F Vapor
01.2021 - 11.2022
- Developed and implemented SEO guidelines across all platforms, ensuring optimal performance for two new start-up sites
- Oversaw site metrics reporting and analyzed data to enhance and create content strategy
- Led a multidisciplinary content team of writers, graphic designers, and marketers
- Monitored Google Analytics to evaluate engagement levels and refine content effectiveness
- Managed content distribution across various platforms, including site blogs, email campaigns, website advertisements, and social media channels
Owner/Site Manager
Big Dog Depot.com
01.2021 - 07.2022
- Designed and launched x-large dog breed e-commerce website
Vice President of SEO/Content
D&F Vapor (eJuicebogo.com)
01.2019 - 01.2021
- Managed a content team consisting of writers, graphic designers
- Provide editorial, creative and technical support to team members
- Track web analytics to ascertain content engagement levels
- Manage all content from product on-boarding, launch, website ads, including email and social media
- Grew e-juice BOGO from startup to 2 million in sales the first year
Director of SEO/Content
D&F Vapor (eJuicedirect.com)
01.2018 - 01.2019
- Created and launched successful SEO strategy for ejuice direct capturing high volume KWs, created content and new categories based on SEO research and monitoring
- Pushing the organization to the top of google ranking for vape juice and vape hardware as well as increasing trustworthiness and site authority
- Led a team of 4 content writers and marketers
Website Manager
APG Exhibits
11.2014 - 12.2017
- Plan, implement, manage, monitor and upgrade the organization's website
- Respond to and troubleshoot all website issues
- Create appropriate website content aligned to the organization’s strategy
- Create SEO strategies to grow subscriber base and web traffic metrics
- Captured multiple high volume KWs and achieved page 1 rankings on google
Education
Bachelor of Science - BS - Political Science
Purdue University
Skills
- Google Analytics
- Google Search Console (GA4)
- SEM Rush
- Screaming Frog
- Affiliate SEO
- White Hat SEO Methods
- Ahrefs
- Majestic
- Surfer SEO
- STAT Search Analytics
- Profit driven SEO KPIs
- Keyword research
- Website performance analyses
- ChatGPT
- Bard
- Content gap analysis
- Competitor analysis
- Comprehensive content and technical SEO audits
- Shopify
- WordPress
- WooCommerce
- Volusion
- Magento
- Big Commerce
- PrestaShop
- Google ads
- Constant Contact
- Mailchimp
- Microsoft Office
- Advanced Excel
- Google Suite
- Strategies and goals
- Business planning
- Strategic planning
- Project management
- Content development
- E-commerce strategy
- Multitasking and organization
- Analytical thinking
- Process improvement
Successes
- Developed unique SEO dynamic data-linked scoring tool to monitor specific URL metrics to optimize and improve SERP rankings on over 100 owned or affiliate websites.
- INC. 5000 Best in Business Award 2 years in a row from design of Web Content and SEO Strategy for e-commerce small business (APGexhibits.com).
- Delivered SEO and content resulting in sustained 20% increase in sales and profits rankings. Ejuicedirect.com
- Initial UX Design, SEO strategy and content implementation for start-up small business resulting in sales increase from zero to 3 million in 12 months (Ejuicebogo.com).
Timeline
Director SEO & Content
Novum Skies LLC
11.2023 - Current
Head of SEO U.S
Raketech
11.2022 - 11.2023
Director of SEO/Content
D&F Vapor
01.2021 - 11.2022
Owner/Site Manager
Big Dog Depot.com
01.2021 - 07.2022
Vice President of SEO/Content
D&F Vapor (eJuicebogo.com)
01.2019 - 01.2021
Director of SEO/Content
D&F Vapor (eJuicedirect.com)
01.2018 - 01.2019
Website Manager
APG Exhibits
11.2014 - 12.2017
Bachelor of Science - BS - Political Science
Purdue University
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