Wade Bronson
Summary
Sales & Marketing professional with previous experience leading and developing successful campaigns in both corporate and entertainment industries.
I am a detail-oriented team player with past teaching experience which that I have honed to allow for better communication, understanding, and results for my clients.
Overview
21
21
years of professional experience
Work History
Media Marketing Account Manager
Cox Media Group
Jacksonville, FL
05.2022 - 07.2023
- 100k New business revenue 2022
- Top performing Sales Executive Q3, 2022 in Digital Sales with 45K new business
- Simultaneous management of 10+ client portfolios including 2 key accounts
- Outbound calls to existing customers to upsell advertising packages.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Conducted lead generation and brand awareness by attending public events and conferences.
Sales & Project Manager
Ocean Reef
Jacksonville, FL
10.2019 - 06.2023
- 30+ systems/clients managed.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Identified plans and resources required to meet project goals and objectives.
- Planned, designed, and scheduled phases for large projects and aquarium builds.
- Developed and initiated projects, managed costs, and monitored performance while adhering to deadlines.
- Automation and control utilizing electric valve actuators & motor starter/relay circuits.
Instructor / Office Administrator
Bach 2 Rock
Jacksonville, FL
08.2018 - 05.2023
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
- Participated in department meetings to provide input to colleagues about student achievement and improvement.
- Collaborated with administration to secure departmental budget increase.
- Produced marketing videos to help businesses increase revenue.
- Worked collaboratively with public relations, marketing and enrollment management to develop and administer marketing strategies towards increasing enrollment.
Assistant General Manager / Office Administrator
The General Book Store
Kennesaw, GA
10.2013 - 10.2018
- Improved online sales conversion rates by 30% while fostering improved customer experiences.
- Managed online metrics and made recommendations for continued improvement and optimization.
- Diagnosed and resolved technical challenges for customers to facilitate online order process.
- Replied to information requests through Amazon marketplace to foster seamless customer service experience.
- Developing key performance goals and managing the performance of staff
- Creating and implementing strategies for business growth
- Hiring & training staff
- Improving internal processes for better productivity
Aquatic Sales Specialist
Optimum Aquarium
Atlanta, GA
10.2015 - 12.2018
- Built and maintained relationships with local Reefing Clubs, Vendors, and Wholesalers.
- Followed up with customers after completed sales to assess satisfaction and resolve species specific issues and concerns.
- Showcased product features to customers and discussed technical details to build product knowledge and brand.
- Supported retail distributors, dealers and customers through in-person and telephone support.
Technical Support / Banking Representative
Armed Forces Bank
Leavenworth, KS
03.2002 - 08.2008
- Responded to frequent and simultaneous customer inquiries and concerns, creating customized solutions for each situation.
- Worked with clients to build relationships while uncovering financial needs and recommending the best products, services, and solutions to meet those needs
- Answered customer inquiries regarding account balances, transaction history, services charges, and interest rates.
- Educated customers on use of banking website and mobile apps.
Education
Bachelor - Marketing / Business Administration
Kennesaw State University
Kennesaw, GA05.2017
Associate of Science - Fire Science/EMS Kansas State & National EMS Cert
KCKCC
Kansas City, KS05.2011
Certificate in Music Business - Label Marketing & Artist Management
Musicians Institute
Hollywood, CA09.2008
Skills
- Client relations
- Market Analysis
- Budget Management
- Lead Generation & Prospecting
- Consumer Research
- Sales Presentation
- Email Outreach
- MS Office Suite
Accomplishments
Sponsorship Sales Manager Child Cancer Fund
2022-2023
- Served as committee member of Cox Media Group employees to develop ideas that help bring awareness and drive donations for The Child Cancer Fund generating over $1M in donations. My role in the CMG Care-A-Thon fostered sponsorship efforts and served as the building blocks to an area of fundraising for the event that accounts for half of the total donations raised.
Member and Co-owner of Internationally Successful Hard Rock Band
2012-2020
- Record Contract with subsidiary of Warner Brothers.
- Toured the United States and performed in-front of thousands of concert goers as the guitar player.
Lead as band marketer, merchandiser, audio/ visual technician, web designer, and tour manager. - General accounting and booking.
Prepared end of month balance sheet recording transactions, creating reports, and tracking income and expenses. Managed online band merchandise store and other revenue streams surpassing $100k in gross revenue since creation.
Leavenworth County EMS / Volunteer Fire Fighter
2010-2012
- Served my local community working with medical professionals to provide the best possible patient care and control situational outcomes in the worst of situations and environments.
Timeline
Media Marketing Account Manager
Cox Media Group
05.2022 - 07.2023
Sales & Project Manager
Ocean Reef
10.2019 - 06.2023
Instructor / Office Administrator
Bach 2 Rock
08.2018 - 05.2023
Aquatic Sales Specialist
Optimum Aquarium
10.2015 - 12.2018
Assistant General Manager / Office Administrator
The General Book Store
10.2013 - 10.2018
Technical Support / Banking Representative
Armed Forces Bank
03.2002 - 08.2008
Bachelor - Marketing / Business Administration
Kennesaw State University
Associate of Science - Fire Science/EMS Kansas State & National EMS Cert
KCKCC
Certificate in Music Business - Label Marketing & Artist Management
Musicians Institute