Wade David Twitchell
Delray Beach,FL
Summary
Over 25 solid years professionally working as an explosive top-producing revenue-generating sales, marketing, and business development in top industries including senior living, healthcare, real estate, finance, hospitality and digital marketing. This includes building strong relationships with Fortune100-5000 companies, mid-market and small businesses. Powerhouse negotiator, closer with outstanding business partnerships. Highly developed interpersonal, presentation, analytic, and communication skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Sales Specialist
The Carlisle Naples
07.2024 - Current
- Successfully continued my journey with the SRG family by contributing sales efforts by increasing census so far from 71%-85%.
- Responsible for selling senior living communities to potential residents and their families.
- Lead generation, sales presentations, relationship building closing sales and community outreach.
- Developed strong rapport with clients and families resulting in increased business and referrals.
Sr. Director of Sales & Marketing
The Club at Boynton Beach
12.2023 - 07.2024
- Fix it building with a one owner operation to help and improve stability and growth.
- Increased occupancy from 58% to 80% through great operational, team building, sales, and marketing performance.
- I helped build a great team and resident community while implementing proven strategies to make the community grow and blossom.
- Developed partnerships through outreach which included churches, lawyers, realtors, rehabs, hospitals, homecare and case workers.
Director of Sales & Marketing
Maravilla Senior Living
01.2023 - 01.2024
- Company Overview: Maravilla Senior Living is an SRG (Senior Resource Group) owned property that is a luxury resort-style living community with363 apartment homes covering the landscape of independent, assisted, and memory care.
- Achieved97% census occupancy in a363-bedroom unit community | Revenue Goal $1.1 Million | OTE $1.2 million |109.09% million to quota achieved
- Sales leadership, management skills and closing.
- Increase occupancy while adding resident incentives and service offerings to benefit resident and family engagement
- Outreach to hospitals, case works, realtors, churches, lawyers and rehabs.
Director Of Sales & Marketing
Oakmont Senior Living
08.2021 - 07.2022
- Brand new lease-up building representing luxury lifestyle assisted living and memory car.
- Increased occupancy from 45% to 90%.
- This community has 80 units consisting of IL, AL and memory.
- Generating leads to conducting and coordinating tours, through qualifying and final deposit reservation.
- Plan and conduct internal events to showcase our communities and attend local market area events.
- Continued outreach to local businesses and referral partners.
Director Of Sales & Marketing
Clearwater Living
09.2019 - 08.2021
- The Sales Director oversees the rental sales of all community apartments, keeps abreast of current market trends and competitors, and manages all leads, from the initial inquiry through the move-in process.
- Brought the community from 47% occupancy rate to 99% census occupancy.
- Responsible for a community of136 luxury rental apartment sales and maintaining budgeted occupancy and revenue by generating the number of qualified inquiries, referrals, tours and closing rates required.
- Train community leadership team to conduct effective presentations with leads and professionals.
- Built relationships with customers and community to establish long-term business growth.
Director Sales & Marketing Administrator
Paradigm Malibu Treatment
02.2017 - 09.2019
- Paradigm Malibu was created to identify core issues and fully understand how adolescents and their families are impacted.
- Achieved95% bed occupancy monthly | Revenue Goal $5 Million | OTE $4.5million |90% to quota achieved
- Responsible for high-volume adolescent treatment home program facilities covering5 locations in Malibu and San Francisco.
- Interview and uncover adolescent and family challenges, over-the-phone assessment, provide tours of our facilities.
- Data entry regarding conversations with families and provider, insurance verifications, admissions & discharge process.
- Create a referral base network for adolescent & adult programs.
- Handled and help manage all digital marketing efforts, including SEO, search, display, social, content, and marketing automation.
Education
No Degree - Business, Management, Marketing
Salem State University
Salem, MA01-1996
Bachelor of Communications - Communications
UC Santa Barbara
Santa Barbara, CA02-1995
Associate of Arts - Digital Communications And Media
Santa Barbara City College
Santa Barbara, CA06-1993
Awards
Google Adwords Certification - Google Mar2013 Google Adwords Certification, iPayment/Card Payment Solutions Q1-Q4 Winner-Processing volume $2.5 million, Management Training Certification - Allan Dalton In-house sales management training program where we learned the fundamentals of training, teaching, and managing a team of sales professionals while also gaining the education to execute high levels of sales volume and management. The focus was digital marketing services for realtors and brokers, Maravilla Senior Living Elite Club Winner - Senior Resource Group Oct2023 Elite Club Director of Sales company-wide Q1-Q4
Past Experience Digital Marketing | Real Estate | Finance
- Move/Realtor.com Real Estate Marketing | Generated a book of business from $500k-$3mm
- IPayment/Card Payment Solutions | Generated a book of business from 1mm-$2.5 mm
- National Positions Digital Agency | Generated a book of business from $250k to $325k
- Diet.com Digital Marketing | Quota: Generated a book of business from $600k to $760,00k
- Yahoo! Inc. Network | Generated a book of business from $1.4 mm to $2.7mm
Certification
- Realtor.com Sales Management Certification
- Google Adwords/Search Marketing Certification
- Reiki/Sound Frequency Certification
- Bioresonance Therapy Certification
- PPR Coaching Certification
- PCI Coaching Certification
Timeline
Senior Sales Specialist
The Carlisle Naples
07.2024 - Current
Sr. Director of Sales & Marketing
The Club at Boynton Beach
12.2023 - 07.2024
Director of Sales & Marketing
Maravilla Senior Living
01.2023 - 01.2024
Director Of Sales & Marketing
Oakmont Senior Living
08.2021 - 07.2022
Director Of Sales & Marketing
Clearwater Living
09.2019 - 08.2021
Director Sales & Marketing Administrator
Paradigm Malibu Treatment
02.2017 - 09.2019
No Degree - Business, Management, Marketing
Salem State University
Bachelor of Communications - Communications
UC Santa Barbara
Associate of Arts - Digital Communications And Media
Santa Barbara City College
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