Wade Martin
Tampa
Summary
Results-driven social media manager with experience in sports content creation and fan engagement. Proven ability to produce viral short-form videos that grow communities and elevate brand visibility across Instagram, TikTok, X, and Facebook.
Overview
8
8
years of professional experience
Work History
Brand Ambassador
Viva Seltzer
Tampa
03.2025 - Current
- Promote Viva Seltzer products through sports-focused video content on @RaysCoverage
- Create engaging branded posts to increase awareness among Tampa Bay sports fans
- Create content to promote the Viva Run Club and grow community engagement
Social Media Manager
2NDNTR Sports
Tampa
01.2025 - Current
- Produced short-form video content for clients including CasaDeKlub (baseball podcast), Chinook Seedery, and RallyFuel; managed social media channels across Instagram, TikTok, and X while optimizing posts for engagement and follower growth
- Created and posted multiple short-form sports videos that surpassed 500K+ views per reel, driving major reach and engagement
- Executed content strategy using trending sounds and timely sports topics, informed by research into viral content and platform algorithms
Founder & Social Media Manager
@RaysCoverage
Tampa
06.2018 - Current
- Founded and manage @RaysCoverage, a Tampa Bay Rays fan page with 16,000+ combined followers on Instagram and TikTok
- Produced short form baseball content including highlights, fan reactions, edits, and breaking news, surpassing 1,000,000 total likes across platforms
Grow and engage a loyal Rays community by posting timely and engaging content tailored to MLB fans
Analyze post performance and trends to optimize reach, engagement, and follower growth
Education
Bachelor of Science - Marketing
The University of Tampa
Tampa, FL08-2025
Skills
Social media strategy
Short-form video creation (CapCut)
Trend monitoring
Platform management (IG, TikTok, X, Facebook)
Analytics and reporting
Athlete and influencer collaboration
Fan engagement and community building
Timeline
Brand Ambassador
Viva Seltzer
03.2025 - Current
Social Media Manager
2NDNTR Sports
01.2025 - Current
Founder & Social Media Manager
@RaysCoverage
06.2018 - Current
Bachelor of Science - Marketing
The University of Tampa