Wade Weiland
Wausau
Summary
Dynamic Midwest Wholesale Manager with over 30 years in the Wine and Spirits industry at Door Peninsula Winery. Proven track record of driving double-digit growth through exceptional customer service and strategic market analysis. Skilled in relationship building and data-driven decision-making, fostering long-term client partnerships while expanding market share.
Overview
31
31
years of professional experience
Work History
Midwest Wholesale Manager
Door Peninsula Winery and Door County Spirits
11.2014 - 03.2025
- Analyzed market trends, adjusting sales tactics accordingly for optimal success in a competitive environment.
- Provided exceptional customer service, addressing concerns and resolving issues in a timely manner to maintain client trust.
- Worked closely with the product development team to provide valuable input on customer needs and preferences, ensuring offerings aligned with market demands.
- Expanded market share by identifying new business opportunities within the Midwest region.
- Boosted sales revenue with innovative product presentations and engaging client meetings.
- Achieved consistent year-over-year growth in both revenue generation as well as overall client base expansion through dedicated relationship building initiatives.
- Established rapport with potential customers through networking events, trade shows, and industry conferences.
- Increased regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Implemented data-driven decision-making processes to optimize sales forecasting accuracy and resource allocation.
- Conducted ongoing competitor analysis to identify strengths, weaknesses, opportunities, and threats within the regional marketplace.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
Sales Representative
General Beverage
08.1994 - 11.2014
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently achieve double-digit percentage growth on an annual basis, by building honest relationships and providing strong product knowledge to allow the customer to make educated sales choise.
- Expanded market share in a constantly changing market, over past two year period market share is 20%. Effectively moved market share from major competitor by being consistent with service and pricing.
- Recruited new employees and facilitated "ride-alongs" to instruct new employees in the effective sales techniques and give them an understanding of company policy and procedures.
Education
No Degree - General Studies
University of Wisconsin Marathon County
Wausau, WI05-1989
Skills
- Highly experienced results-driven professional with over 30 years in the Wine and Spirits industry
- Excellent ability to build long-term relationships through providing excellent customer service coupled with a strong base of product knowledge
- Problem-solving abilities
Awarded 2002 and 2012 Salesperson of the year for General Beverage
Awarded in 2002 and 2012 Sales Person of the year for the Premium Wine Division
Timeline
Midwest Wholesale Manager
Door Peninsula Winery and Door County Spirits
11.2014 - 03.2025
Sales Representative
General Beverage
08.1994 - 11.2014
No Degree - General Studies
University of Wisconsin Marathon County
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