WADE CARTER WHEELER
Portland,OR
Summary
Industrial Design and Product Development leader with extensive experience creating the ideation, design, manufacturing and launch of user experiences. Skilled at leveraging technical knowledge, creativity, and market insights to produce successful designs that exceed consumer needs. Proven ability to drive all phases of the product development; well-versed in furniture design, electro-mechanical assemblies, retail merchandising, and brand identity.
Overview
24
24
years of professional experience
Work History
Director of Product Development
Target Path / Austere
Wilsonville, OR
11.2022 - Current
- Independent start-up focused on high end audio and video accessories
- Designed / Product Managed first IOT enabled power conditioner / surge protector for Retail and Custom Installation market.
Senior Creative Director
MTI – Mobile Technologies Inc
Hillsboro, OR
04.2020 - 11.2022
- Direct five-member product management team through organizational changes to optimize performance, simplify product catalog, and improve collaboration within consumer electronics retail merchandising company
- Develop product roadmap to optimize customer experiences for catalog of hardware and software security systems
- Lead product design including requirements gathering, creation of end-user workflow, documentation of functional requirements, marketing materials and sales enablement
- Collaborate with offshore and domestic manufacturing partners to facilitate execution of all electro-mechanical products
- Monitor product performance and review revenues, Capex and Opex investments, and inventory on hand.
- Demonstrated creativity and resourcefulness through the development of innovative solutions
- Applied effective time management techniques to meet tight deadlines
Creative Director
MTI
02.2009 - 04.2020
- Directed cross functional team to coordinate all aspects of product design, development, testing, and launch resulting in average 33% annual revenue growth
- Directed five-member industrial design team to create all customer and manufacturing partner drawings and communications
- Served as customer-facing Executive, capturing feedback and identifying customer problems to design effective solutions
- Oversaw domestic and offshore manufacturing activities, resulting in cost savings between 7% and 12% before launch
- Directed three-member marketing team to develop user, installation, and troubleshooting product guides
- Served as expert, collaborator and witness within legal council on all defense and prosecutions for established intellectual property rights.
- Evaluated and contributed to creative team ideas and translated into actionable project plans
- Developed strategic communication and marketing plans
- Managed campaigns with specific focuses in order to meet customer needs and creative visions
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
Senior Industrial Designer
MTI
04.2007 - 02.2009
- Managed product design for retail merchandising and retail security systems with focus on customer experience
- Created design intent documentation, drawing packages with use cases, workflows, and product value proposition
- Championed vision and brand aesthetic of multiple consumer electronic brands
- Apple, Samsung, Sony, LG, Cannon, Microsoft, Google, Amazon, AT&T, FNAC, Vodafone UK, Walmart, Raddison Hotels, Beats Headphones, Best Buy, Target, SoftBank, KDDI, Language Line, Rogers, Bell Canada,T-Mobile, DOCOMO, Motorola, Virgin Records and Circuit City.
Environmental Designer and Design Engineer
TwentyFour
01.2002 - 01.2007
Production Assistant
Bill Will Studio
01.2000 - 01.2012
Education
Bachelor of Arts - Architecture
University of Minnesota - Twin Cities
Minneapolis, MN06.1993
Bachelor of Fine Arts - Design, Furniture Design
Oregon College of Art And Craft
Portland, OR06.2000
Skills
- Product Design
- Industrial Design for Manufacturing
- Customer Experience
- Project Requirements
- Product Roadmaps
- Product Team Leadership
- Product Life Cycle
- Mobile Application Design
- Competitive Analysis
- Vendor Selection
- Review of Designs
- Intellectual Property
- Killer Whiteboard Skills
Timeline
Director of Product Development
Target Path / Austere
11.2022 - Current
Senior Creative Director
MTI – Mobile Technologies Inc
04.2020 - 11.2022
Creative Director
MTI
02.2009 - 04.2020
Senior Industrial Designer
MTI
04.2007 - 02.2009
Environmental Designer and Design Engineer
TwentyFour
01.2002 - 01.2007
Production Assistant
Bill Will Studio
01.2000 - 01.2012
Bachelor of Arts - Architecture
University of Minnesota - Twin Cities
Bachelor of Fine Arts - Design, Furniture Design
Oregon College of Art And Craft
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