Waffa Munayyer
Atlanta,United States
Summary
With over 25 years of professional experience, I excel in producing and directing original media that seamlessly integrates journalism, creative storytelling, and commercial elements. My diverse background spans news, film, television, documentaries, advertising, video operations, and branded content. Throughout my career, I have built and led high-performing global teams focused on creating impactful and engaging content. I am deeply passionate about pushing the boundaries of storytelling and media production, consistently delivering memorable and meaningful experiences.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Executive Producer
Delta Air Lines
01.2022 - 01.2023
- Spearheaded high-impact video campaigns to align with Delta's brand identity
- Led high-profile special projects, providing strategic input, creative direction, and team leadership
- Took ownership of projects from concept to delivery
- Oversaw seamless execution, ensuring timely delivery and adherence to high standards
- Led company-wide campaigns such as Spirit of Giving, Wellness, Sustainability, Lead Conference, Anti-Human Trafficking, and Gaining Altitude
- Collaborated with internal stakeholders to ensure projects aligned with Delta's values
Executive Producer
CNN
01.2010 - 01.2020
- Spearheaded strategic projects, logistics, and budget planning for overseas operations as Executive Producer, leading to the creation of premium award-winning content and seamless coordination of content acquisitions with executives
- Oversaw operations in 32 global offices, conducting thorough risk assessments
- Crafted and executed a comprehensive strategic plan to executive leadership, recruiting and managing over 2,000 top-performing freelancers and vendors in complex global markets
- Collaborated cross-functionally with technical, financial, and legal teams to develop a user-friendly product
- Led and mentored a high-performing team, identifying areas of strength and improvement
- Provided effective coaching and development, fostering a culture of excellence and accomplishment
Supervising Editor
CNN
01.2004 - 01.2010
- Supervised international coverage for CNN's News Group, managing 32 international news bureaus
- Navigated complexities of breaking news coverage outside the U.S., consistently meeting tight deadlines
- Spearheaded company-wide project to streamline operational infrastructure, footprint, and assets, resulting in substantial savings
- Implemented change initiatives, including two reorganizations of 24/7 schedule, operations, and workflows for global newsgathering teams
Assignment Editor
CNN
01.2002 - 01.2004
- Coordinated editorial and technical newsgathering activities for CNN's international on-air programming and websites, overseeing a team of 20+ staff members
- Acted as a multilingual liaison between the Atlanta desk and field crews, gathering and compiling information from sources in Arabic, Hebrew, and English
Producer
CNN
01.1996 - 01.2002
- Served as Field Producer, Assignment Editor, and on-site Editorial and Operational Lead for a 15-person bureau for nearly 6 years
- Directed diverse projects and productions, including live events, segment packages, and comprehensive news coverage
- Led initiatives in Israel, Egypt, Turkey, and Jordan, demonstrating adaptability to different regions and scenarios
Education
MA - Communication, Journalism
The Hebrew University of Jerusalem
Jerusalem 01.1996
BA - English, Education
The Hebrew University of Jerusalem
01.1994
Skills
- Brand Management
- Creative Production
- Storytelling
- Integrated Marketing
- Content Strategy
- Cross-Functional Team Leadership
- Project Management
Websites
Certification
- 06/21, Digital Marketing: Customer Engagement, Social Media & Analytics, Columbia Business School, https://certificates.emeritus.org/e0bdf9a6-8e75-418d-aec7-56dbdcdbcb2f?record_view=true
- 04/21, Project Initiation: Starting a Successful Project, Coursera | Google, https://www.coursera.org/account/accomplishments/certificate/BA8U5M965ECQ
- 04/21, Stukent pro mimic, Stukent, https://home.stukent.com/certificate/747bf31f5a
- 04/21, Stukent social mimic certified, Stukent, https://home.stukent.com/certificate/747bf31f5a
- 03/21, Foundations of Project Management, Coursera | Google, https://www.coursera.org/account/accomplishments/certificate/3QPANVF6F3JB
Awards
- Emmy Awards, The National Academy of Television Arts and Sciences
- Outstanding Breaking News Coverage: Turkey's Incursion into Syria
- Outstanding Hard News Feature Story in a Newscast: Syria Gasping for Life In Khan Sheikhoun
- Outstanding Continuing Coverage of a News Story in a Newscast: Fall of ISIS in Iraq and Syria
- Outstanding Breaking News Coverage: Fall of Raqqa
- Outstanding Live Coverage of a Current News Story-Long Form: Revolution in Egypt: President Mubarak Steps Down
- Peabody, College Of Journalism and Mass Communication, The University of Georgia
- Fall of Isis in Iraq and Syria
- Isis in Syria and Iraq
- Battle for Mosul and ISIS in Iraq & Syria
- Undercover in Syria
- Kidnapped Nigerian School Girls
- Inside Syria and Homs
- Arab Spring, Uprising in Libya, & Egypt
- Alfred I. Dupont, Columbia University
- Extensive coverage of Jamal Khashoggi's murder
- Tsunami coverage-CNN & CNNI
- Edward R. Murrow, RTDNA
- Continuing Coverage of the devastation Hurricane Maria left on Puerto Rico
- Video Series: HOMS: City under siege
- CNN coverage of the Middle East conflict
Languages
Arabic
Hebrew
Timeline
Executive Producer
Delta Air Lines
01.2022 - 01.2023
Executive Producer
CNN
01.2010 - 01.2020
Supervising Editor
CNN
01.2004 - 01.2010
Assignment Editor
CNN
01.2002 - 01.2004
Producer
CNN
01.1996 - 01.2002
- 06/21, Digital Marketing: Customer Engagement, Social Media & Analytics, Columbia Business School, https://certificates.emeritus.org/e0bdf9a6-8e75-418d-aec7-56dbdcdbcb2f?record_view=true
- 04/21, Project Initiation: Starting a Successful Project, Coursera | Google, https://www.coursera.org/account/accomplishments/certificate/BA8U5M965ECQ
- 04/21, Stukent pro mimic, Stukent, https://home.stukent.com/certificate/747bf31f5a
- 04/21, Stukent social mimic certified, Stukent, https://home.stukent.com/certificate/747bf31f5a
- 03/21, Foundations of Project Management, Coursera | Google, https://www.coursera.org/account/accomplishments/certificate/3QPANVF6F3JB
MA - Communication, Journalism
The Hebrew University of Jerusalem
BA - English, Education
The Hebrew University of Jerusalem
Similar Profiles
Robert SixtaRobert Sixta
First Officer at Delta Air Lines - Endeavor AirFirst Officer at Delta Air Lines - Endeavor Air
Morgan Picon-EsterlineMorgan Picon-Esterline
Aircraft Support Mechanic at Delta Air LinesAircraft Support Mechanic at Delta Air Lines
Justin C. San InocencioJustin C. San Inocencio
Ramp Agent at Delta Air LinesRamp Agent at Delta Air Lines