Walker Lawson
Lincoln
Summary
Results-driven Pricing Manager with proven success in retail pricing strategy and competitive analysis. Expertise in data analytics and pricing optimization, managing pricing for categories generating ~$15B in sales revenue. Strong collaboration with cross-functional partners to create effective pricing strategies, ensuring alignment with company goals and compliance.
Overview
11
11
years of professional experience
Work History
Pricing Manager, Candy, Snacks, and Beverages
Sam’s Club
12.2023 - Current
- Pricing responsibilities for multiple categories totaling ~$15B in total sales revenue
- Develop and modify comprehensive retail pricing strategies for high complexity categories. Aligning pricing strategies with merchant leadership as well as pricing leadership
- Responsible for responding to and completing tickets, in a timely manner, assigned to us from merchants and club associates
- Present pricing strategies for high complexity categories to the category team or leadership, serving as a spokesperson on Walmart's competitive price gap and strategy performance. Provide clear performance measures of executed strategies to multiple levels of management.
- Manage the analysis of current pricing strategies for high complexity categories by reviewing sales, profits, margins, in-stock, markup, and markdown data
- Collaborate with cross-functional partners to create promotional strategies and events. Participate in item selections and pricing validation, ensuring consistency and compliance with applicable laws, company philosophy, and pricing strategies
- Provide training on pricing strategy processes and tools, prepare and teach boot camps, review and provide feedback on pricing strategies, and assist in the preparation of analytics.
- Proficiency in Excel, Power BI, and SQL
- Demonstrate experience in project management within a large merchant organization.
Pricing Analyst I/II, ICS
JB Hunt Transport Services, Inc
01.2022 - 12.2023
- Accountable for pricing a Regional Operations Center generating ~$100mm a year.
- Responsible for pricing new and/or existing business accounts for maximum profitability and efficient utilization of company assets
- Collaboration with Operations, Sales, Customer Experience, and other PAs to determine pricing strategies
- Work internally with pricing team to support preparation for customer reviews, maintain market competitive pricing, and to retain and expand business
- Responsible for determining pricing (e.g., spot market rates, cost plus) by utilizing company systems to remain competitive based on current market needs
- Work to improve quality of revenue and yield management
- Competencies in Excel, DAT, among other JBH systems.
Client Manager I, LTL
JB Hunt Transport Services, Inc
02.2021 - 01.2022
- Leading a team of 4-5 Customer Experience Representatives in day-to-day tasks
- Creating solutions for customers based on financial and logistical needs
- Ensuring finances balance to meet our yearly budget
- Driving goals within the team to meet the department needs
- Ensuring the team is up to date on training/training new employees
- Weekly/Monthly reporting on growth, volume, and profitability
- Creating a culture of inclusion and diversity through employee engagement, feedback, and constant communication.
Customer Experience Representative, LTL
JB Hunt Transport Services, Inc
10.2019 - 02.2021
- Manage customer relations by engaging customers on a regular basis and ensuring on time delivery.
- Quoting and creating loads based on customer needs.
- Updating pickup/delivery times in accordance with carrier websites.
- Problem resolution to minimize service failures.
- Problem resolution regarding billing of carriers and customers.
- Answering phone calls and emails in a timely and professional manner.
- Ensuring customer experience is to JB Hunt standard of excellence.
ICS Carrier Relations
JB Hunt Transport Services, Inc
07.2018 - 10.2019
- Onboarding third party carriers for use in operations
- Updating auto liability, motor truck cargo, and workers compensation insurances
- Ensuring all carriers meet State and Federal safety regulations.
- Answering emails in a timely and concise manner
- Providing excellent customer service to customers/carriers through email and phone calls
- Daily reporting
- Training new Carrier Relations employees on all processes and standards
Shift Leader
Chick-fil-a
Razorback Road
03.2015 - 01.2018
- Develop team members and keep the team focused on what is best for the guest
- Counting down drawers and handling money properly
- Running day to day operations at the store
- Giving team member tasks to complete within a time frame
- Answering phone calls and taking customer complaints
- Training new team members on procedures
- Following disciplinary action for team members
- Being fully aware of monthly goals and be able to report on them daily
- Attending weekly leader meetings for updates on the store and to sharpen our abilities
Team Member
Chick-fil-a
Razorback Road
09.2014 - 03.2015
- Ensuring guest experience is to Chick-fil-a standard in efficiency and speed
- Following procedures given by leaders
- Running a basic Chick-fil-a POS system as a cashier
- Ensuring daily cleaning activities were done properly in an allotted time
- Be able to accept critical feedback based on our performance to grow
Education
Bachelor’s of Arts - History
University of Arkansas
06.2018
High School Diploma -
Fayetteville High School
01.2014
Skills
- Stakeholder relations
- Cross-functional collaboration
- Competitive analysis
- Data analytics
- Retail pricing strategy
- Pricing optimization
- SQL database management
- Revenue management
References
- Lane Andrews, Sam’s Club, Sr Director, Lane.Andrews@samsclub.com
- Joel McEntyre, Sam’s Club, Director/Supervisor, Joel.McEntyre@samsclub.com
- Kayla Davidson, Sam’s Club, Supervisor, 479-287-2872, kayla.davidson@samsclub.com
- Taylor Baker, JB Hunt Transport Services, Inc, Director/Supervisor, 479-422-4780, Taylor.Baker@jbhunt.com
Certifications And Awards
- A.C.T. Award for Carrier Relations, 02/01/19
- A.C.T Award for LTL, 07/01/20
- Pricing Spark Award, 07/01/24
- Dale Carnegie High Impact Presentation Certification, 05/01/25
Timeline
Pricing Manager, Candy, Snacks, and Beverages
Sam’s Club
12.2023 - Current
Pricing Analyst I/II, ICS
JB Hunt Transport Services, Inc
01.2022 - 12.2023
Client Manager I, LTL
JB Hunt Transport Services, Inc
02.2021 - 01.2022
Customer Experience Representative, LTL
JB Hunt Transport Services, Inc
10.2019 - 02.2021
ICS Carrier Relations
JB Hunt Transport Services, Inc
07.2018 - 10.2019
Shift Leader
Chick-fil-a
03.2015 - 01.2018
Team Member
Chick-fil-a
09.2014 - 03.2015
Bachelor’s of Arts - History
University of Arkansas
High School Diploma -
Fayetteville High School
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